{"id":104745,"date":"2025-08-12T15:40:40","date_gmt":"2025-08-12T19:40:40","guid":{"rendered":"https:\/\/www.crazyegg.com\/blog\/?p=104745"},"modified":"2025-09-23T09:01:38","modified_gmt":"2025-09-23T16:01:38","slug":"microsoft-clarity-vs-hotjar","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/microsoft-clarity-vs-hotjar\/","title":{"rendered":"Microsoft Clarity vs. Hotjar: Each Tool\u2019s True Strengths"},"content":{"rendered":"\n<p>Microsoft Clarity and Hotjar both offer heatmaps, session recordings, and analytics to help you understand how people interact with your website.&nbsp;<\/p>\n\n\n\n<p>Microsoft Clarity is better if you\u2019re on a budget and need basic insights to grow. Hotjar is ideal if you want more in-depth insights, user surveys, and a wider pool of integrations.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s take a closer look at how these two website analytics tools stack up\u2014and which one is right for you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Microsoft Clarity vs. Hotjar: A Quick Snapshot<\/h2>\n\n\n\n<p>TL;DR? Here\u2019s a quick overview of Microsoft Clarity and <a href=\"https:\/\/www.crazyegg.com\/blog\/hotjar-review\/\">Hotjar.<\/a>&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Feature \/ Focus Area<\/strong><\/td><td><strong>Microsoft Clarity<\/strong><\/td><td><strong>Hotjar<\/strong><\/td><\/tr><tr><td><strong>Best for<\/strong><\/td><td>Marketers, SMBs, and teams wanting free, unlimited session tracking<\/td><td>UX pros needing in-depth insights, surveys, and collaboration tools<\/td><\/tr><tr><td><strong>Learning curve<\/strong><\/td><td>Low\u2014very beginner-friendly, minimal setup required<\/td><td>Moderate \u2013 more options and setup steps<\/td><\/tr><tr><td><strong>Setup time<\/strong><\/td><td>Fast-paste script or use integrations<\/td><td>Slower \u2013 more configuration and customization<\/td><\/tr><tr><td><strong>Heatmaps<\/strong><\/td><td>\u2705 Click, scroll, area maps, rage clicks<\/td><td>\u2705 Click, scroll, movement, engagement, and rage maps<\/td><\/tr><tr><td><strong>Session Recordings<\/strong><\/td><td>\u2705 Unlimited, easy-to-use; basic segmentation with 40+ filters<\/td><td>\u2705 Advanced filtering by traffic source, device, behavior, and integrations<\/td><\/tr><tr><td><strong>Surveys &amp; Feedback<\/strong><\/td><td>\u274c Not included<\/td><td>\u2705 Surveys, on-page widgets, interview scheduling<\/td><\/tr><tr><td><strong>A\/B Testing<\/strong><\/td><td>\u26a0\ufe0f Not included natively, but available through integrations.<\/td><td>\u26a0\ufe0f Not included natively, but available through integrations.<\/td><\/tr><tr><td><strong>Real-time activity<\/strong><\/td><td>\u26a0\ufe0fCan view live recordings, but not live metrics<\/td><td>\u274c Not available<\/td><\/tr><tr><td><strong>Dashboards &amp; Funnels<\/strong><\/td><td>\u274c Not available natively<\/td><td>\u2705 Built-in dashboards and multi-step funnel tracking<\/td><\/tr><tr><td><strong>Privacy &amp; Compliance<\/strong><\/td><td>\u274c Limited controls; Microsoft can use data for AI &amp; marketing<\/td><td>\u2705 Privacy-first; GDPR &amp; CCPA compliant<\/td><\/tr><tr><td><strong>Overall vibe<\/strong><\/td><td>Free, simple, unlimited tracking with fewer features<\/td><td>More powerful insights with surveys &amp; funnels, but higher learning curve and cost<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Feature Breakdown: Microsoft Clarity vs. Hotjar&nbsp;<\/h2>\n\n\n\n<p>Here\u2019s a more in-depth features breakdown for each of these <a href=\"https:\/\/www.crazyegg.com\/blog\/crazy-egg-alternatives\/\">website analytics tools<\/a>. We\u2019ll outline how well each tool stacks up, feature by feature.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Heatmaps&nbsp;<\/h3>\n\n\n\n<p><strong>Microsoft Clarity<\/strong><\/p>\n\n\n\n<p>Clarity offers multiple types of heatmaps, including:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Click. <\/strong>See where web visitors click the most on each page.<\/li>\n\n\n\n<li><strong>Scroll.<\/strong> Analyze how far down your visitors scrolled.<\/li>\n\n\n\n<li><strong>Area. <\/strong>Add up how many clicks a specific area got.<\/li>\n\n\n\n<li><strong>Attention. <\/strong>See where on the page your visitors spend the most time.&nbsp;<\/li>\n\n\n\n<li><strong>Conversion (for Shopify users).<\/strong> Find out which elements (CTA buttons, links, and so forth) are driving conversions.<\/li>\n<\/ul>\n\n\n\n<p>In addition, Microsoft Clarity partners with Microsoft Copilot to generate written summaries of your heatmaps so they\u2019re easier to digest and understand. You can also compare heatmaps from different date ranges to analyze any changes in user behavior.<\/p>\n\n\n\n<p>Setup is fairly easy and just takes a few clicks. Clarity integrates with Squarespace, Shopify, WordPress, Weebly, and Wix, among others. Or, you manually set up tracking using the provided code.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"607\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/08\/11175438\/Microsoft-Clarity-Install-1024x607.png\" alt=\"\" class=\"wp-image-104756\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/08\/11175438\/Microsoft-Clarity-Install-1024x607.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/08\/11175438\/Microsoft-Clarity-Install-300x178.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/08\/11175438\/Microsoft-Clarity-Install-768x455.png 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/08\/11175438\/Microsoft-Clarity-Install.png 1350w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Hotjar<\/strong><\/p>\n\n\n\n<p>Like Clarity, Hotjar also offers a range of heatmaps, including click and scroll. But it also offers three advanced heatmap types:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rage heatmap. <\/strong>Shows where users repeatedly click or tap out of frustration. (Because even though we all know rage clicking is futile, we\u2019ve all done it. And Hotjar can measure it!)<\/li>\n\n\n\n<li><strong>Move heatmap. <\/strong>Tracks where users move their mouse, which helps show where they\u2019re focusing their attention, even if they don\u2019t do any clicking.<strong>&nbsp;<\/strong><\/li>\n\n\n\n<li><strong>Engagement heatmap. <\/strong>Combines click, scroll, and move data to show you the sections that get the most interactions.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"607\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/08\/11173616\/Hotjar-Heatmaps-1024x607.png\" alt=\"\" class=\"wp-image-104755\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/08\/11173616\/Hotjar-Heatmaps-1024x607.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/08\/11173616\/Hotjar-Heatmaps-300x178.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/08\/11173616\/Hotjar-Heatmaps-768x455.png 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/08\/11173616\/Hotjar-Heatmaps.png 1350w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Hotjar also allows users to take the data from heatmaps and use other tools\u2014like recordings, surveys, feedback, and analytics\u2014to understand and interact with it. In this way, Hotjar offers a more integrated, holistic flavor of heatmaps than Microsoft Clarity does.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Session Recordings<\/h3>\n\n\n\n<p><strong>Microsoft Clarity<\/strong><\/p>\n\n\n\n<p>For session recordings, Microsoft clarity offers the full gamut of features, including:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Filters.<\/strong> Sort recordings by rage clicks, session length, number of pages visited, and other criteria.<\/li>\n\n\n\n<li><strong>Labels.<\/strong> Tag recordings and organize them into categories for future reference.<\/li>\n\n\n\n<li><strong>Favorites. <\/strong>Mark which recordings are most important and access them easily.<\/li>\n\n\n\n<li><strong>AI-powered summaries (with Microsoft Copilot).<\/strong> Need help analyzing what you\u2019re seeing? Copilot can summarize it for you.<\/li>\n\n\n\n<li><strong>In-session heatmaps. <\/strong>View heatmaps for any page from within the recording so you&nbsp; can instantly see which areas received the most clicks, scrolls, or taps during that exact user session. All without leaving the replay view.<\/li>\n\n\n\n<li><strong>Detailed events tab.<\/strong> Easily navigate between different moments in a recording by viewing the events tab, which breaks down every action and ties it to a timestamp.&nbsp;<\/li>\n\n\n\n<li><strong>Skip the boring stuff.<\/strong> No, really. Clarity lets you skip through the moments when there\u2019s no activity so you\u2019re not stuck waiting minutes or hours for the next user action.<\/li>\n\n\n\n<li><strong>Live recordings.<\/strong> See what users are doing in real-time on your site.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"607\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/08\/11175322\/Microsoft-Clarity-Session-Recordings-1024x607.png\" alt=\"\" class=\"wp-image-104754\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/08\/11175322\/Microsoft-Clarity-Session-Recordings-1024x607.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/08\/11175322\/Microsoft-Clarity-Session-Recordings-300x178.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/08\/11175322\/Microsoft-Clarity-Session-Recordings-768x455.png 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/08\/11175322\/Microsoft-Clarity-Session-Recordings.png 1350w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Microsoft retains recordings for 30 days unless you tag or favorite them to be saved for 13 months.&nbsp;<\/p>\n\n\n\n<p><br><strong>Hotjar<\/strong><\/p>\n\n\n\n<p>Hotjar offers advanced screen recording capabilities that line up pretty tidily with those of Microsoft Clarity:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Advanced filters.<\/strong> Zero in on sessions by traffic source, clicked elements, device type, country, events triggered, or funnel stage.<\/li>\n\n\n\n<li><strong>Highlights.<\/strong> Clip specific moments from a recording and save them to collections for team review or future reference.<\/li>\n\n\n\n<li><strong>Notes and comments.<\/strong> Leave feedback directly on a recording for your team for easy collaboration with others\u2014or with your future self. (I can&#8217;t be the only one who leaves &#8220;notes to self&#8221; all over my work!)<\/li>\n\n\n\n<li><strong>Behavior tagging.<\/strong> Automatically tag sessions with signals like rage clicks, u-turns, or excessive scrolling so you can easily discover it again later.<\/li>\n\n\n\n<li><strong>In-session context.<\/strong> Jump from any moment in a playback to related heatmaps, feedback responses, or funnel data for that user\u2019s journey.<\/li>\n\n\n\n<li><strong>Event timeline.<\/strong> Scan the full sequence of user actions in a visual timeline. This way, you can easily jump to critical points without rewatching every second.<\/li>\n\n\n\n<li><strong>Skip inactivity.<\/strong> Automatically bypass idle periods so you only watch the meaningful parts of a session.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"607\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/08\/11173140\/Hotjar-Recording-Viewer-1024x607.png\" alt=\"\" class=\"wp-image-104751\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/08\/11173140\/Hotjar-Recording-Viewer-1024x607.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/08\/11173140\/Hotjar-Recording-Viewer-300x178.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/08\/11173140\/Hotjar-Recording-Viewer-768x455.png 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/08\/11173140\/Hotjar-Recording-Viewer.png 1350w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>That said, Hotjar doesn\u2019t offer any AI summaries for its recordings, which is somewhat surprising. If Microsoft can offer that feature as a free tool, it seems like Hotjar, as a paid tool, could offer it.<\/p>\n\n\n\n<p>Especially since Hotjar <em>does <\/em>have an AI feature for its survey tools.&nbsp;<\/p>\n\n\n\n<p>Users must find other ways to summarize session recordings\u2014either manually or through a third-party tool.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Surveys and Feedback<\/h2>\n\n\n\n<p><strong>Microsoft Clarity<\/strong><\/p>\n\n\n\n<p>Unfortunately, Microsoft Clarity offers <em>zero <\/em>survey or feedback tools. This gives Hotjar\u2014which has both\u2014a massive edge in the user feedback department.<\/p>\n\n\n\n<p><strong>Hotjar<\/strong><\/p>\n\n\n\n<p>Hotjar offers all the survey and feedback features you could ever want. The website analytics tool is clearly built to capture the \u201cwhy\u201d behind user behavior, not just the \u201cwhat.\u201d&nbsp;<\/p>\n\n\n\n<p>This is where it has something Microsoft Clarity doesn&#8217;t.<\/p>\n\n\n\n<p>I consider this feedback toolkit one of Hotjar\u2019s strongest selling points. User get:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>On-page feedback widgets.<\/strong> These are small, persistent widgets web visitors can click to rate a page or share comments in real time. They&#8217;re great for capturing impressions while the experience is fresh.<\/li>\n\n\n\n<li><strong>Targeted surveys.<\/strong> Customizable surveys that appear only under specific conditions\u2014like after someone makes a purchase, on a user&#8217;s exit intent, or when returning visitors arrive on the site. You can choose from multiple question types (rating scales, open text, multiple choice) to get both quantitative and qualitative feedback.<\/li>\n\n\n\n<li><strong>AI-powered survey insights. Here&#8217;s where Hotjar&#8217;s AI shines. <\/strong>It automatically analyzes survey responses. Then, it organizes related feedback into groups, finds trends in user sentiments, and gives you a summary of the survey results. This <em>greatly <\/em>reduces the manual work of reading and sorting every single response.<\/li>\n\n\n\n<li><strong>Multi-language support.<\/strong> Surveys and widgets can be translated to match your users\u2019 language. This is essential for brands with a global reach.<\/li>\n\n\n\n<li><strong>Behavioral targeting.<\/strong> Hotjar can trigger surveys and feedback requests based on user behavior. For instance, after they scroll a specific percentage of a page, visit a pricing page more than once, or click on a certain button.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"607\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/08\/11173006\/Hotjar-Surveys-1024x607.png\" alt=\"\" class=\"wp-image-104748\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/08\/11173006\/Hotjar-Surveys-1024x607.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/08\/11173006\/Hotjar-Surveys-300x178.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/08\/11173006\/Hotjar-Surveys-768x455.png 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/08\/11173006\/Hotjar-Surveys.png 1350w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Together, these feedback-gathering features blow Clarity out of the water.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Integrations<\/h3>\n\n\n\n<p><strong>Microsoft Clarity<\/strong><\/p>\n\n\n\n<p>Microsoft Clarity has a pretty decent suite of integrations for what it offers. The integrations include everything from Google Analytics and AB Tasty to Hubspot and <a href=\"https:\/\/www.crazyegg.com\/blog\/optimizely-alternatives\/\">Optimizely<\/a>. Basically, <a href=\"https:\/\/clarity.microsoft.com\/integrations\">it\u2019s got integrations<\/a> for metrics and A\/B tests.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"899\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/08\/11173643\/Microsoft-Clarity-Integrations-3-1024x899.png\" alt=\"\" class=\"wp-image-104753\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/08\/11173643\/Microsoft-Clarity-Integrations-3-1024x899.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/08\/11173643\/Microsoft-Clarity-Integrations-3-300x263.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/08\/11173643\/Microsoft-Clarity-Integrations-3-768x674.png 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/08\/11173643\/Microsoft-Clarity-Integrations-3-1536x1349.png 1536w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/08\/11173643\/Microsoft-Clarity-Integrations-3.png 1872w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>What it doesn\u2019t have are any integrations for collaborating with your team.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Hotjar<\/strong><\/p>\n\n\n\n<p>Hotjar has a wider set of integrations. You\u2019ll get Slack, Microsoft Teams, Jira, Trello, and Asana to help you stay connected with the rest of your team.&nbsp;<\/p>\n\n\n\n<p>For A\/B testing and metrics, Hotjar offers integrations with AB Tasty, Optimizely, and Unbounce. Survey and feedback <a href=\"https:\/\/www.hotjar.com\/product\/surveys\/\">integrations for Hotjar<\/a> include Kissmetrics, Contentsquare, Freshpaint, RudderStack, and Amplitude.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"607\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/08\/11175106\/Hotjar-Integrations-1024x607.png\" alt=\"\" class=\"wp-image-104747\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/08\/11175106\/Hotjar-Integrations-1024x607.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/08\/11175106\/Hotjar-Integrations-300x178.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/08\/11175106\/Hotjar-Integrations-768x455.png 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/08\/11175106\/Hotjar-Integrations.png 1350w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>You get the idea.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Funnel Tracking<\/h3>\n\n\n\n<p><strong>Microsoft Clarity<\/strong><\/p>\n\n\n\n<p>Once upon a time, Clarity lacked funnels to help web owners visualize the journeys customers take as they navigate the site. But in 2024, Clarity added a full-fledged funnels feature.&nbsp;<\/p>\n\n\n\n<p>Users can now build funnels, code-free, from page visits or smart events. You can see a visual chart on your dashboard and hop straight into the recordings or heatmaps at any step of a funnel.<\/p>\n\n\n\n<p>Funnel features include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Drag-and-drop editing<\/strong>. Easily create and edit, reorder, or rename steps any funnel. Save each funnel from right within your Clarity dashboard.&nbsp;<\/li>\n\n\n\n<li><strong>Metrics.<\/strong> See conversion rate, sessions converted, and median time to convert in the area above the funnel.<\/li>\n\n\n\n<li><strong>Analysis at the step level.<\/strong> See exactly how many sessions reached each step of the funnel and then see the filtered heatmaps and\/or recordings for that exact point.<\/li>\n\n\n\n<li><strong>Advanced funnel segmenting. <\/strong>Turn any funnel step into a filter so you can focus on a specific group of users\u2014like those who reached checkout but didn\u2019t buy\u2014and see only <em>their<\/em> recordings, heatmaps, and other reports.<\/li>\n<\/ul>\n\n\n\n<p>These funnel tracking features make Microsoft Clarity a true competitor for paid tools like Hotjar.<\/p>\n\n\n\n<p><strong>Hotjar<\/strong><\/p>\n\n\n\n<p>Despite Clarity\u2019s best efforts, Hotjar still leads on customization around funnels and dashboards. For example, you can create funnels with multiple steps\u2014like \u201cview page\u201d to \u201cclick element\u201d to \u201ctrigger event\u201d\u2014and then compare how your audience segments perform at each step.&nbsp;<\/p>\n\n\n\n<p>Even better, you can save these funnels onto custom dashboards where they appear alongside trend charts, feedback data, and KPIs for a full picture of that site\u2019s performance.&nbsp;<\/p>\n\n\n\n<p>Hotjar offers:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Easy funnel editing. <\/strong>You can add, remove, reorder, or rename funnel steps whenever you want.&nbsp;<\/li>\n\n\n\n<li><strong>Customizable funnel depth. <\/strong>Build funnels with up to 10 steps and easily navigate into the linked recordings and heatmaps to see where any drop-offs happen.<\/li>\n\n\n\n<li><strong>Unlimited dashboards. <\/strong>Create as many dashboards as you want with Hotjar\u2019s dashboard templates for everything from bug tracking to campaign monitoring. You can even pin relevant funnels, charts, and widgets into each dashboard.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>These advanced funnel tracking features allow for quick, ongoing testing and optimization.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Privacy and Data Use<\/h3>\n\n\n\n<p><strong>Microsoft Clarity&nbsp;<\/strong><\/p>\n\n\n\n<p>What it doesn\u2019t cost you in cash, Microsoft Clarity costs you in privacy.&nbsp;<\/p>\n\n\n\n<p>Okay, that\u2019s a little dramatic.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s the deal. Microsoft Clarity <em>is <\/em>GDPR-compliant in the way it controls data. It also processes data in line with the California Consumer Privacy Act (CCPA).&nbsp;<\/p>\n\n\n\n<p>That said, Clarity does not honor a browser\u2019s Do Not Track (DNT) header. This means that even if users have enabled Do Not Track in their browser, it won\u2019t stop Clarity from recording sessions.&nbsp;<\/p>\n\n\n\n<p>In the EU, UK, and Switzerland, Clarity requires explicit consent from the user before tracking starts. Without this consent, features like session replays, funnels, and user journey analysis won\u2019t activate.&nbsp;<\/p>\n\n\n\n<p>Clarity stores all its data on Microsoft Azure with enterprise-grade encryption. And if you want Clarity to mask sensitive content, like form inputs or email fields, you can do so, but it takes some digging around in settings to find the controls to do this.&nbsp;<\/p>\n\n\n\n<p>While Microsoft Clarity doesn\u2019t sell data to third parties, it may use aggregated and anonymized data for industry benchmarking and analytics. In fact, this is <a href=\"https:\/\/clarity.microsoft.com\/pricing\">the very reason why Clarity is free<\/a>. It\u2019s essentially offered in exchange for these analytics.&nbsp;<\/p>\n\n\n\n<p>Finally, you can\u2019t delete a single user\u2019s data from a project file if they request you do so. Instead, you have to delete the entire project. This is hugely inconvenient.&nbsp;<\/p>\n\n\n\n<p><strong>Hotjar<\/strong><\/p>\n\n\n\n<p>Hotjar is more privacy-oriented than Clarity. It\u2019s fully GDPR and CCPA compliant, it respects Do Not Track settings on user\u2019s browsers, and it offers consent management and data masking tools.&nbsp;<\/p>\n\n\n\n<p>You can delete an individual user\u2019s data when they request it without deleting your whole project.&nbsp;<\/p>\n\n\n\n<p>Hotjar abstains from profiling data for any reason\u2014even aggregated and anonymized data\u2014 and it does not sell data to third parties.&nbsp;<\/p>\n\n\n\n<p>Like Microsoft Clarity, Hotjar uses enterprise-grade encryption to protect data at all times.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pricing Breakdown: Which Has the Best Value?<\/h2>\n\n\n\n<p>Microsoft Clarity is obviously the least expensive. But this doesn\u2019t necessarily mean it offers the best value. Hotjar has a free plan, too, and it offers features\u2014like surveys\u2014that Clarity doesn\u2019t.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s an overview of how the prices stack up against each other.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Plan Tier<\/strong><\/td><td><strong>Microsoft Clarity<\/strong><\/td><td><strong>Hotjar (Observe Plan Only)<\/strong><\/td><\/tr><tr><td><strong>Entry-level<\/strong><\/td><td><strong>$0 \u2013 Free forever<\/strong><br>Unlimited heatmaps.&nbsp;<br>Unlimited session recordings.<br>No traffic limits, no paid upgrades required.<\/td><td><strong>Basic \u2013 $0 (Free)<\/strong><br>Up to <strong>35 daily sessions<\/strong>.<br>Unlimited heatmaps.&nbsp;<br>Basic filters, dashboards, highlights features, surveys, and feedback.&nbsp;<\/td><\/tr><tr><td><strong>Mid-range<\/strong><\/td><td>Not applicable (Clarity has no paid tiers)<\/td><td><strong>Plus \u2013 $39\/month<\/strong> (or ~$32\/month billed annually)<br>Up to <strong>100 daily sessions<\/strong>.<br>Advanced filters (page, device, country, duration, events).<\/td><\/tr><tr><td><strong>High-end<\/strong><\/td><td>Not applicable<\/td><td><strong>Business \u2013 $79\/month<\/strong> (annual) or ~$99\/month (monthly)<br>Up to <strong>500\u2013270,000 daily sessions<\/strong>.<br>Includes funnels, trends, engagement and frustration scores.&nbsp;<\/td><\/tr><tr><td><strong>Trial Period<\/strong><\/td><td>Not needed (free forever)<\/td><td><strong>No trial needed<\/strong>.&nbsp;<br>Free plan is ongoing.&nbsp;<br>Paid plans come with a 30-day money-back guarantee.&nbsp;&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>It\u2019s worth noting that Hotjar frames its pricing a little bit strangely. It splits its offerings into three categories:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Observe.<\/strong> Includes recordings and heatmaps.<\/li>\n\n\n\n<li><strong>Ask.<\/strong> Includes surveys and feedback.<\/li>\n\n\n\n<li><strong>Engage.<\/strong> Includes one-on-one user interview and feedback tools.<\/li>\n<\/ul>\n\n\n\n<p>On the <a href=\"https:\/\/www.hotjar.com\/pricing\/\">Hotjar pricing page<\/a>, you\u2019re encouraged to pick an Observe plan\u2014which only applies to a single website. Hotjar states that with any Observe plan, you\u2019ll get basic versions of Ask and Engage (aka the <em>already free stuff<\/em>) for free.&nbsp;<\/p>\n\n\n\n<p>The free versions are fairly limited\u2014you only get three surveys in the free Ask plan, for instance.&nbsp;<\/p>\n\n\n\n<p>To get unlimited surveys, you\u2019ll have to buy a Plus plan ($48 a month, billed annually) for the Ask set of products. Want more than three interviews for the Engage product tier? You\u2019ll need to shell out <em>another<\/em> monthly chunk of cash.<\/p>\n\n\n\n<p>It adds up quickly.&nbsp;<\/p>\n\n\n\n<p>Honestly, if you don\u2019t need surveys and you don\u2019t mind Microsoft Clarity using aggregated, anonymized data from your sessions for its own marketing purposes, Microsoft Clarity offers the greater value.<\/p>\n\n\n\n<p>Plus, that AI summary feature Clarity has is significant, in my opinion. Who wants to transcribe their own heatmaps and recordings? No one, that\u2019s who.&nbsp;<\/p>\n\n\n\n<p>With Clarity, you get that feature <em>for free<\/em>. Along with every other feature Clarity offers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final Verdict: Is Microsoft Clarity or Hotjar Right for You?<\/h2>\n\n\n\n<p>If you\u2019re an enterprise brand with complex heatmapping, dashboarding, funneling, and surveying needs\u2014and you have the budget to pay for Hotjar\u2014it\u2019s a great tool to use.&nbsp;<\/p>\n\n\n\n<p>Just remember: if you have more than one website, you\u2019ll need to buy separate Observe, Ask, and Engage plans <em>for each one<\/em>.&nbsp;<\/p>\n\n\n\n<p>But if you just want a core set of heatmapping, recording, and funnel-tracking tools, Microsoft Clarity is a no-brainer.&nbsp;<\/p>\n\n\n\n<p>Especially because it costs you zero dollars, is always updating its features, and honestly is just downright impressive at what it does.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft Clarity and Hotjar both offer heatmaps, session recordings, and analytics to help you understand how people 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You can connect with her on LinkedIn.","url":"https:\/\/www.crazyegg.com\/blog\/author\/laura\/"}]}},"modified_by":"Lars Lofgren","_links":{"self":[{"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/posts\/104745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/users\/270"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/comments?post=104745"}],"version-history":[{"count":0,"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/posts\/104745\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/media\/104755"}],"wp:attachment":[{"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/media?parent=104745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/categories?post=104745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/tags?post=104745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}