{"id":101811,"date":"2025-03-19T09:00:00","date_gmt":"2025-03-19T13:00:00","guid":{"rendered":"https:\/\/www.crazyegg.com\/blog\/?p=101811"},"modified":"2025-03-18T13:32:20","modified_gmt":"2025-03-18T17:32:20","slug":"conversion-rate-experts","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/conversion-rate-experts\/","title":{"rendered":"12 Active Conversion Rate Experts to Follow"},"content":{"rendered":"\n<p>Looking for unique, refreshing voices to follow for tips on increasing conversion rate? Check out these 12 active conversion rate experts we\u2019ve rounded up to get you those fresh insights.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Aarti Ahuja<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1350\" height=\"800\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18131834\/Conversion-Rate-Experts-Aarti-Ahuja.png\" alt=\"Aarti Ahuja LinkedIn profile. \" class=\"wp-image-101814\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18131834\/Conversion-Rate-Experts-Aarti-Ahuja.png 1350w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18131834\/Conversion-Rate-Experts-Aarti-Ahuja-300x178.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18131834\/Conversion-Rate-Experts-Aarti-Ahuja-1024x607.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18131834\/Conversion-Rate-Experts-Aarti-Ahuja-768x455.png 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/figure>\n\n\n\n<p>\u200b<a href=\"https:\/\/www.linkedin.com\/in\/ahujaaarti\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aarti Ahuja<\/a> is the Founder &amp; CEO of Amplify with Aarti. She&#8217;s a LinkedIn brand strategist, life coach, and DEI expert who helps C-suite folks get the word out about their brand.<\/p>\n\n\n\n<p>Aarti posts daily on LinkedIn, sometimes multiple times a day. Her tips might be meant for senior leaders, but they&#8217;re relevant for anyone trying to increase brand awareness.&nbsp;<\/p>\n\n\n\n<p>With short, snappy sentences and well-placed emojis, Aarti\u2019s posts are fun to read and packed with tips. Her approach to conversion rate optimization is about shutting down the obsession over metrics. Instead, Aarti emphasizes the importance of making connections, embracing messiness, and steadily working on your brand.<\/p>\n\n\n\n<p>Don\u2019t follow Aarti if you\u2019re looking for shortcuts and cheat codes to success. Definitely <em>do<\/em> follow Aarti if you want tips for persistently working to reach your goals.&nbsp;<\/p>\n\n\n\n<p><strong>Who should follow this conversion rate expert?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>C-suite leader: <\/strong>Build your LinkedIn brand and lead with heart in your organization.<\/li>\n\n\n\n<li><strong>Business owner\/entrepreneur: <\/strong>Get actionable LinkedIn strategies for long-term growth with room for mistakes.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Our favorite quote:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.linkedin.com\/posts\/ahujaaarti_growth-consistency-linkedin-activity-7299384297491247104--xCR?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAABb4dOwBzTZHvMz44HU67XBDizKTZ8jUuvU\" target=\"_blank\" rel=\"noreferrer noopener\">From Aarti\u2019s LinkedIn:<\/a> \u201cFlowers bloom in their own time. So does growth on LinkedIn\u2014keep nurturing, keep showing up.\u201d<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2. Talia Wolf<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1350\" height=\"800\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18131926\/Conversion-Rate-Experts-Talia-Wolf.png\" alt=\"Talia Wolf LinkedIn profile. \" class=\"wp-image-101816\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18131926\/Conversion-Rate-Experts-Talia-Wolf.png 1350w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18131926\/Conversion-Rate-Experts-Talia-Wolf-300x178.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18131926\/Conversion-Rate-Experts-Talia-Wolf-1024x607.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18131926\/Conversion-Rate-Experts-Talia-Wolf-768x455.png 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/figure>\n\n\n\n<p>\u200b\u200b<a href=\"https:\/\/www.linkedin.com\/in\/taliagw\/\" target=\"_blank\" rel=\"noreferrer noopener\">Talia Wolf<\/a> is a leading expert in conversion rate optimization (CRO) and the founder of GetUplift, a CRO agency. Talia helps businesses improve their sales funnels with emotional targeting. Unlike traditional, data-focused CRO, she stresses the importance of understanding your customers&#8217; emotions and motivations.&nbsp;<\/p>\n\n\n\n<p>Talia\u2019s content is all about helping brands connect with customers on a more human level. She shares refreshingly simple yet powerful CRO strategies several times a week on LinkedIn.<\/p>\n\n\n\n<p><strong>Who should follow this conversion rate expert?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>UX\/UI designer: <\/strong>Understand how emotion plays into web, app, and software design.&nbsp;<\/li>\n\n\n\n<li><strong>Business owner\/entrepreneur:<\/strong> Learn how to connect with customers on an emotional level.<\/li>\n<\/ul>\n\n\n\n<p><strong>Our favorite quote:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.linkedin.com\/posts\/taliagw_marketers-collect-data-like-theyve-got-to-activity-7302674213293690880-3CsQ?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAABb4dOwBzTZHvMz44HU67XBDizKTZ8jUuvU\" target=\"_blank\" rel=\"noreferrer noopener\">From Talia\u2019s LinkedIn<\/a>: \u201cConversions happen when visitors feel understood, trust the brand, and see how the solution solves their specific problem.\u201d<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">3. Omar Lovert&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1350\" height=\"800\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18131959\/Conversion-Rate-Experts-Omar-Lovert.png\" alt=\"Omar Lovert LinkedIn profile. \" class=\"wp-image-101817\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18131959\/Conversion-Rate-Experts-Omar-Lovert.png 1350w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18131959\/Conversion-Rate-Experts-Omar-Lovert-300x178.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18131959\/Conversion-Rate-Experts-Omar-Lovert-1024x607.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18131959\/Conversion-Rate-Experts-Omar-Lovert-768x455.png 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/klaviyo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Omar Lovert<\/a> is the founder &amp; CEO of Polaris Growth, an e-commerce growth agency that specializes in CRO. He&#8217;s also an expert at email and SMS marketing with Klaviyo, a marketing automation platform.<\/p>\n\n\n\n<p>Omar shares insights into email and SMS marketing a few times a week on LinkedIn. A lot of his info comes through a Klaviyo lens, but it\u2019s useful whether you use the software or not.&nbsp;<\/p>\n\n\n\n<p><strong>Who should follow this conversion rate expert?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>E-commerce store owners:<\/strong> Learn how to use email and SMS marketing to retain customers, increase conversions, and grow your online store.<\/li>\n\n\n\n<li><strong>Digital marketers: <\/strong>Get insights on advanced audience segmentation, A\/B testing, <a href=\"https:\/\/www.crazyegg.com\/blog\/landing-page-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener\">landing pages<\/a>, and automation strategies for your business.<\/li>\n\n\n\n<li><strong>Email marketing specialists: <\/strong>Stay up-to-date on the latest trends in conversion rate optimization as it relates to email marketing. Bonus points if you do happen to use Klaviyo!<\/li>\n<\/ul>\n\n\n\n<p><strong>Our favorite quote:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.linkedin.com\/posts\/klaviyo_a-hard-truth-about-growth-sarah-an-e-commerce-activity-7289195087865995265-ZVDA?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAABb4dOwBzTZHvMz44HU67XBDizKTZ8jUuvU\" target=\"_blank\" rel=\"noreferrer noopener\">From Omar\u2019s LinkedIn<\/a>: \u201cWithout a retention plan, every customer is a one-time transaction. Without intentional and process driven CRO, every click is a gamble. Without segmentation and personalization, campaigns are missed opportunities.\u201d<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">4. Benji Hyam&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1350\" height=\"800\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18132031\/Conversion-Rate-Experts-Benji-Hyam.png\" alt=\"Benji Hyam LinkedIn profile. \" class=\"wp-image-101818\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18132031\/Conversion-Rate-Experts-Benji-Hyam.png 1350w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18132031\/Conversion-Rate-Experts-Benji-Hyam-300x178.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18132031\/Conversion-Rate-Experts-Benji-Hyam-1024x607.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18132031\/Conversion-Rate-Experts-Benji-Hyam-768x455.png 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/benjihyam\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u200bBenji Hyam<\/a> is a co-founder of the CRO-focused marketing agency Grow and Convert. He specializes in helping venture-backed startups scale quickly and has started (and sold!) his own content-driven businesses.&nbsp;<\/p>\n\n\n\n<p>All told, Benji is an expert in organic growth, SEO, and conversion-focused content marketing. Particularly for startups.&nbsp;<\/p>\n\n\n\n<p>You\u2019ll find all sorts of gold on his LinkedIn account, where he posts several times a week. Most of the time, the information is presented alongside slides, videos, and catchy infographics.<\/p>\n\n\n\n<p>(Fun fact: as someone who\u2019s working on growing my own blog, I saved about 4 of Benji\u2019s more recent LinkedIn posts to re-read later. They\u2019re <em>that <\/em>helpful and specific.)<\/p>\n\n\n\n<p><strong>Who should follow this conversion rate expert?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Startup founders<\/strong>: Learn how to scale your business with high-converting content marketing so you don&#8217;t have to rely only on paid ads.<\/li>\n\n\n\n<li><strong>Content marketers<\/strong>: Get insights on how you can use SEO content and conversion-focused storytelling to drive real business results.<\/li>\n<\/ul>\n\n\n\n<p><strong>Our favorite quote:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.linkedin.com\/posts\/benjihyam_when-it-comes-to-category-keywords-specificity-activity-7297223976789938177-FEKq?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAABb4dOwBzTZHvMz44HU67XBDizKTZ8jUuvU\" target=\"_blank\" rel=\"noreferrer noopener\">From Benji\u2019s LinkedIn<\/a>: \u201cWhen it comes to category keywords, specificity can help drive up conversion rate. By adding a layer of detail, such as audience, you are targeting searchers with precise needs, making it easier for them to convert into customers.\u201d<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">5. Devesh Khanal<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1350\" height=\"800\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18132117\/Conversion-Rate-Experts-Devesh-Khanal.png\" alt=\"Devesh Khanal LinkedIn profile. \" class=\"wp-image-101819\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18132117\/Conversion-Rate-Experts-Devesh-Khanal.png 1350w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18132117\/Conversion-Rate-Experts-Devesh-Khanal-300x178.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18132117\/Conversion-Rate-Experts-Devesh-Khanal-1024x607.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18132117\/Conversion-Rate-Experts-Devesh-Khanal-768x455.png 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/deveshkhanal\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u200bDevesh Khanal<\/a> is the other co-founder of Grow and Convert. But he also founded Growth Rock, an e-commerce CRO agency focused on harnessing A\/B testing and research to drive conversions. He posts insights on LinkedIn about once a day.<\/p>\n\n\n\n<p>With a background in engineering, Devesh offers an analytical but still person-first approach to CRO. If you want to see what the numbers can do for you when it comes to conversion rate optimization, Devesh is your guy.<\/p>\n\n\n\n<p>(And yes, I saved several of his posts to read later, too!)<\/p>\n\n\n\n<p><strong>Who should follow this conversion rate expert?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>E-commerce business owners:<\/strong> Learn how to optimize conversion rates with data-powered, human-focused A\/B testing.&nbsp;<\/li>\n\n\n\n<li><strong>Content marketers:<\/strong> Get content tips that focus on actually converting readers instead of getting tons of traffic that doesn&#8217;t convert.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Our favorite quote:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.linkedin.com\/posts\/deveshkhanal_people-literally-use-seo-content-as-a-semi-insult-activity-7302762748147380225-BKEc?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAABb4dOwBzTZHvMz44HU67XBDizKTZ8jUuvU\" target=\"_blank\" rel=\"noreferrer noopener\">From Devesh\u2019s LinkedIn<\/a>: \u201cPeople literally use \u2018SEO content\u2019 as a semi-insult to mean \u2018bad content\u2019 but that&#8217;s because most brands miss half of the goal of SEO content. They write for Google (1st half) but don&#8217;t write for the customer (2nd half).\u201d&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">6. Shant\u00e9 Gorman&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1350\" height=\"800\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18132151\/Conversion-Rate-Experts-Shante-Gorman.png\" alt=\"Shante Gorman LinkedIn profile. \" class=\"wp-image-101820\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18132151\/Conversion-Rate-Experts-Shante-Gorman.png 1350w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18132151\/Conversion-Rate-Experts-Shante-Gorman-300x178.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18132151\/Conversion-Rate-Experts-Shante-Gorman-1024x607.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18132151\/Conversion-Rate-Experts-Shante-Gorman-768x455.png 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/figure>\n\n\n\n<p>\u200b\u200b<a href=\"https:\/\/www.linkedin.com\/in\/shantegorman\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shant\u00e9 Gorman<\/a> is the founder of Sugarpunch Marketing, a digital marketing agency. With over 15 years of experience and a degree in Advertising Design, she dishes out plenty of advice on social media marketing. You can find her on LinkedIn, where she posts several times a week.<\/p>\n\n\n\n<p>One of my favorite things about Shant\u00e9 is her focus on building a fundamentally strong marketing strategy.<\/p>\n\n\n\n<p>Her content gives the vibe that no matter how much technology and AI rock your business, a strong foundation will carry you through.&nbsp;<\/p>\n\n\n\n<p>And yes, I\u2019ve saved several of her posts, too.&nbsp;<\/p>\n\n\n\n<p><strong>Who should follow this conversion rate expert?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Business owners:<\/strong> Gain insights into marketing strategies that emphasize sustainable growth instead of fleeting trends.\u200b<\/li>\n\n\n\n<li><strong>Content creators:<\/strong> Understand how to create purposeful content on social media and beyond, plus how to align it with broader business goals.<\/li>\n<\/ul>\n\n\n\n<p><strong>Our favorite quote:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.linkedin.com\/posts\/shantegorman_more-followers-cool-more-likes-great-activity-7305966514958999552-TR6l?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAABb4dOwBzTZHvMz44HU67XBDizKTZ8jUuvU\" target=\"_blank\" rel=\"noreferrer noopener\">From Shant\u00e9\u2019s LinkedIn<\/a>: \u201cNot all engagement is created equal. More followers? Cool. More likes? Great. But if no one\u2019s clicking, DMing, or signing up, your social media marketing isn&#8217;t doing its job.\u201d&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">7. Gannon Meyer&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1350\" height=\"800\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18132220\/Conversion-Rate-Experts-Gannon-Meyer.png\" alt=\"Gannon Meyer LinkedIn profile. \" class=\"wp-image-101821\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18132220\/Conversion-Rate-Experts-Gannon-Meyer.png 1350w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18132220\/Conversion-Rate-Experts-Gannon-Meyer-300x178.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18132220\/Conversion-Rate-Experts-Gannon-Meyer-1024x607.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18132220\/Conversion-Rate-Experts-Gannon-Meyer-768x455.png 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/gannon.meyer\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gannon Meyer<\/a> is a content creator known for all things short-form video content. If you&#8217;re looking to grow your brand and drive conversions via Instagram Reels, TikTok, and YouTube, Gannon is your man.&nbsp;<\/p>\n\n\n\n<p>You\u2019ll find his content on YouTube, TikTok, Threads, and Instagram, where he has over 90K followers. Gannon posts compelling short-form videos packed with helpful tips every couple of days.&nbsp;<\/p>\n\n\n\n<p><strong>Who should follow this conversion rate expert?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content creators\/influencers:<\/strong> If you want to build a personal brand and monetize your content\u2014especially short-form video\u2014you&#8217;ll gain valuable insights.<\/li>\n\n\n\n<li><strong>Digital marketers:<\/strong> Struggling to create reels and TikTok videos for clients? Use Gannon&#8217;s tips, tutorials, and social media growth tactics as a mini masterclass in short-form video marketing.<\/li>\n\n\n\n<li><strong>Business owners:<\/strong> Create more videos to attract your target audience with tips from Gannon&#8217;s social media channels.<\/li>\n<\/ul>\n\n\n\n<p><strong>Our favorite quote:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.threads.net\/@gannon.meyer\/post\/DHL5psNOnz2?xmt=AQGzDnwSu1rpCUjRM68j7DN__HIAaNQmWfgJvwD6dwHkxQ\" target=\"_blank\" rel=\"noreferrer noopener\">From Gannon\u2019s Threads<\/a>: \u201cThere&#8217;s no such thing as a &#8216;bad&#8217; video idea &#8211; Only a poorly executed idea. If it flops, try redoing (1) the hook or (2) the payoff.\u201d<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">8. Lee Densmer&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1350\" height=\"800\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18132253\/Conversion-Rate-Experts-Lee-Densmer.png\" alt=\"Lee Densmer LinkedIn profile. \" class=\"wp-image-101822\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18132253\/Conversion-Rate-Experts-Lee-Densmer.png 1350w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18132253\/Conversion-Rate-Experts-Lee-Densmer-300x178.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18132253\/Conversion-Rate-Experts-Lee-Densmer-1024x607.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18132253\/Conversion-Rate-Experts-Lee-Densmer-768x455.png 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/leedensmer\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lee Densmer<\/a> is a seasoned B2B content marketing strategist with a background in the language services industry. She serves as a fractional head of content, where she helps brands build and manage content marketing programs that drive growth. \u200b<\/p>\n\n\n\n<p>Lee&#8217;s focus is on smaller businesses. She&#8217;s here to help small teams carry out straightforward marketing strategies that deliver big results. Lee posts on LinkedIn daily\u2014sometimes more than once a day.&nbsp;<\/p>\n\n\n\n<p><strong>Who should follow this conversion rate expert?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>B2B marketing professionals:<\/strong> Get quick but mighty insights into building a content strategy that helps your business grow.<\/li>\n\n\n\n<li><strong>Small business owners: <\/strong>Learn how to run impactful content marketing strategies on a shoestring budget.<\/li>\n\n\n\n<li><strong>Sales teams: <\/strong>Understand\u2014and make the most of\u2014the relationship between sales and content marketing.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Our favorite quote:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.linkedin.com\/posts\/leedensmer_your-marketing-content-should-be-so-specific-activity-7299415384422522880-8y6l?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAABb4dOwBzTZHvMz44HU67XBDizKTZ8jUuvU\" target=\"_blank\" rel=\"noreferrer noopener\">From Lee\u2019s LinkedIn:<\/a> \u201cYour marketing content should be so specific it makes people wonder if you&#8217;ve been spying on them. (When in reality you&#8217;ve just been doing research, hanging out where they do, talking to them, and reviewing transcripts from sales calls).\u201d<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">9. Deborah O\u2019Malley<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1350\" height=\"800\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18132321\/Conversion-Rate-Experts-Deborah-OMalley.png\" alt=\"Deborah O'Malley LinkedIn profile. \" class=\"wp-image-101823\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18132321\/Conversion-Rate-Experts-Deborah-OMalley.png 1350w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18132321\/Conversion-Rate-Experts-Deborah-OMalley-300x178.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18132321\/Conversion-Rate-Experts-Deborah-OMalley-1024x607.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18132321\/Conversion-Rate-Experts-Deborah-OMalley-768x455.png 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/deborahomalley\/\" target=\"_blank\" rel=\"noreferrer noopener\">Deborah O&#8217;Malley<\/a> is an innovator in the field of A\/B testing and conversion rate optimization. She is the founder of GuessTheTest, a platform that turns A\/B tests into detailed case studies for marketers. (Go <a href=\"https:\/\/guessthetest.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">try your hand<\/a> at the featured A\/B test. It\u2019s actually a lot of fun!)&nbsp;<\/p>\n\n\n\n<p>She&#8217;s <em>also <\/em>the CEO of ConvertExperts, a B2B service that analyzes websites and finds ways to make them more conversion-friendly.<\/p>\n\n\n\n<p>If you\u2019re looking for a fun but data-backed way to increase conversions, Deborah offers weekly tips on LinkedIn.<\/p>\n\n\n\n<p><strong>Who should follow this conversion rate expert?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Digital marketers:<\/strong> Get tips and insights into <a href=\"https:\/\/www.crazyegg.com\/blog\/best-ab-testing-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">A\/B testing best practices<\/a>.<\/li>\n\n\n\n<li><strong>CRO specialists:<\/strong> Stay up-to-date on the latest trends in conversion optimization\u2014and how to use them for your clients.<\/li>\n\n\n\n<li><strong>Marketing educators:<\/strong> Access case studies and resources to train your team or educate your audience.<\/li>\n<\/ul>\n\n\n\n<p><strong>Our favorite quote:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.linkedin.com\/posts\/deborahomalley_optimization-abtesting-experimentation-activity-7293637617202380801-9KQ4?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAABb4dOwBzTZHvMz44HU67XBDizKTZ8jUuvU\" target=\"_blank\" rel=\"noreferrer noopener\">From Deborah\u2019s LinkedIn<\/a>: \u201cAs AI begins to encroach on the experimentation space, our own innate understanding of human emotions will become our collective super power\u2026.[As] AI gets smarter, it&#8217;s our place to get more human.\u201d<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">10. Jakub Linowski<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1350\" height=\"800\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18132359\/Conversion-Rate-Experts-Jakub-Linowski.png\" alt=\"Jakub Linowski LinkedIn profile. \" class=\"wp-image-101824\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18132359\/Conversion-Rate-Experts-Jakub-Linowski.png 1350w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18132359\/Conversion-Rate-Experts-Jakub-Linowski-300x178.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18132359\/Conversion-Rate-Experts-Jakub-Linowski-1024x607.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18132359\/Conversion-Rate-Experts-Jakub-Linowski-768x455.png 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/jlinowski\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u200bJakub Linowski<\/a> is a seasoned UI\/UX designer and conversion rate optimization (CRO) expert.&nbsp;<\/p>\n\n\n\n<p>Jakub runs <a href=\"https:\/\/goodui.org\" target=\"_blank\" rel=\"noreferrer noopener\">GoodUI.org<\/a>, a platform that shares A\/B tested UI ideas and patterns aimed at improving conversion rates. He literally watches the UI tests big brands like Netflix, Microsoft, and Etsy run and then breaks down all the nitty-gritty details about the results.&nbsp;<\/p>\n\n\n\n<p>It\u2019s fascinating stuff.&nbsp;<\/p>\n\n\n\n<p>On his LinkedIn page, Jakub often shares A\/B tests for <em>you <\/em>to take, plus ideas for future tests, plus tips for creating your own \u201cbabies\u201d (AKA A\/B tests). Even if you struggle to wrap your head around numbers, like I do, you\u2019ll find his content interesting and easy to understand.&nbsp;<\/p>\n\n\n\n<p>You can find eveyrthing from UI test results to optimization strategies on <a href=\"https:\/\/goodui.org\" target=\"_blank\" rel=\"noreferrer noopener\">GoodUI.org<\/a> <em>and <\/em>on Jakub&#8217;s X, LinkedIn, Instagram, and YouTube accounts.&nbsp;<\/p>\n\n\n\n<p><strong>Who should follow this conversion rate expert?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>UI\/UX designers: <\/strong>Study tested design patterns and learn the ins and outs of what users preferred.<\/li>\n\n\n\n<li><strong>Conversion rate optimization specialists: <\/strong>Learn how to improve website performance and increase conversion rates through A\/B testing.\u200b<\/li>\n\n\n\n<li><strong>Digital marketers: <\/strong>Understand how UI\/UX influences user behavior and how to use that knowledge to drive conversions.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Our favorite quote:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.linkedin.com\/posts\/jlinowski_experimentation-opinions-stats-activity-7254166951860568065-VUH0?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAABb4dOwBzTZHvMz44HU67XBDizKTZ8jUuvU\" target=\"_blank\" rel=\"noreferrer noopener\">From Jakub\u2019s LinkedIn<\/a>: \u201cYou&#8217;re not random. You all know a little something here and there. And that has value.\u201d<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">11. Eric Melchor<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1350\" height=\"800\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18132445\/Conversion-Rate-Experts-Eric-Melchor.png\" alt=\"Eric Melchor LinkedIn profile. \" class=\"wp-image-101825\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18132445\/Conversion-Rate-Experts-Eric-Melchor.png 1350w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18132445\/Conversion-Rate-Experts-Eric-Melchor-300x178.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18132445\/Conversion-Rate-Experts-Eric-Melchor-1024x607.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18132445\/Conversion-Rate-Experts-Eric-Melchor-768x455.png 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/ericmelchor\/\" target=\"_blank\" rel=\"noreferrer noopener\">Eric Melchor<\/a> is a digital marketing expert in the podcast industry. Specifically, he helps B2B and SaaS brands get the word out about their products via podcasts. He&#8217;s launched two brands\u2014Podk.it &amp; B2B PodPros\u2014and shares a wealth of information about podcast advertising on his LinkedIn page.&nbsp;<\/p>\n\n\n\n<p>Eric posts several times a week on LinkedIn. You\u2019ll find a mix of case studies, advertising tips, and snippets from interviews with other podcasting experts.<\/p>\n\n\n\n<p><strong>Who should follow this conversion rate expert?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Podcasters and influencers:<\/strong> Learn how to create powerful media kits and effectively monetize your content.<\/li>\n\n\n\n<li><strong>Digital marketers:<\/strong> Learn how to integrate podcast advertising into your broader marekting plans.\u200b<\/li>\n\n\n\n<li><strong>Entrepreneurs:<\/strong> Get inspired by Eric&#8217;s journey as an entrepreneur and see the ups and downs of building and scaling digital platforms in real-time.<\/li>\n<\/ul>\n\n\n\n<p><strong>Our favorite quote:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.linkedin.com\/posts\/ericmelchor_podcastadvertising-activity-7276940108614803456-6XXI?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAABb4dOwBzTZHvMz44HU67XBDizKTZ8jUuvU\" target=\"_blank\" rel=\"noreferrer noopener\">From Eric\u2019s LinkedIn<\/a>: \u201cThe future of advertising isn\u2019t crowded\u2014it\u2019s curated.\u201d<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">12. Joanna Wiebe&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1350\" height=\"800\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18132513\/Conversion-Rate-Experts-Joanna-Wiebe.png\" alt=\"Joanna Wiebe LinkedIn profile. \" class=\"wp-image-101826\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18132513\/Conversion-Rate-Experts-Joanna-Wiebe.png 1350w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18132513\/Conversion-Rate-Experts-Joanna-Wiebe-300x178.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18132513\/Conversion-Rate-Experts-Joanna-Wiebe-1024x607.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18132513\/Conversion-Rate-Experts-Joanna-Wiebe-768x455.png 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/jwiebe\/\" target=\"_blank\" rel=\"noreferrer noopener\">Joanna Wiebe<\/a> is the founder of Copyhackers, a platform dedicated to teaching powerful copywriting. Joanna is recognized as one of the earliest conversion copywriters around. She shares resources, courses, and insights to help marketers improve their copywriting skills.<br>&nbsp;<\/p>\n\n\n\n<p>If you want help figuring out how to write copy <a href=\"https:\/\/www.crazyegg.com\/blog\/increase-your-conversion-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\">that converts<\/a>, Joanna&#8217;s LinkedIn page is for you. She posts at least once a week, often with engaging (and funny!) videos that get you thinking about copy in ways you never expected.&nbsp;<\/p>\n\n\n\n<p>I saved a whole bunch of Joanna\u2019s posts as I researched this blog. If you want to improve your copy, you will too.<\/p>\n\n\n\n<p><strong>Who should follow this conversion rate expert?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Copywriters:<\/strong> Learn simple, no-nonsense strategies for writing compelling copy that converts.\u200b<\/li>\n\n\n\n<li><strong>Digital marketers:<\/strong> Understand how persuasive writing helps with campaign success\u2014and how to do it.<\/li>\n\n\n\n<li><strong>Business owners:<\/strong> Learn tips for improving your web copy, email marketing, and brand messaging to attract and retain customers.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Our favorite quote:&nbsp;<\/strong><a href=\"https:\/\/www.linkedin.com\/in\/jwiebe\/\" target=\"_blank\" rel=\"noreferrer noopener\">From Joanna\u2019s LinkedIn<\/a>: \u201cYou&#8217;re a copywriter, so be one. Copywriters sell outcomes, not products; we sell benefits, not features; this is so basic as to warrant an eyeroll.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking for unique, refreshing voices to follow for tips on increasing conversion rate? Check out these 12 active conversion rate experts we\u2019ve rounded up to&#8230;<\/p>\n","protected":false},"author":270,"featured_media":101814,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_lmt_disableupdate":"","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-101811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversion-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>12 Active Conversion Rate Experts to Follow<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crazyegg.com\/blog\/conversion-rate-experts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"12 Active Conversion Rate Experts to Follow\" \/>\n<meta property=\"og:description\" content=\"Looking for unique, refreshing voices to follow for tips on increasing conversion rate? Check out these 12 active conversion rate experts we\u2019ve rounded up to...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crazyegg.com\/blog\/conversion-rate-experts\/\" \/>\n<meta property=\"og:site_name\" content=\"The Daily Egg\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/crazyegganalytics\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-19T13:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18131834\/Conversion-Rate-Experts-Aarti-Ahuja.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1350\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Laura Ojeda Melchor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CrazyEgg\" \/>\n<meta name=\"twitter:site\" content=\"@CrazyEgg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Ojeda Melchor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/conversion-rate-experts\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/conversion-rate-experts\\\/\"},\"author\":{\"name\":\"Laura Ojeda Melchor\",\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/#\\\/schema\\\/person\\\/da2d2b0fa342ee2d19d513b2634217c2\"},\"headline\":\"12 Active Conversion Rate Experts to Follow\",\"datePublished\":\"2025-03-19T13:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/conversion-rate-experts\\\/\"},\"wordCount\":2284,\"publisher\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/conversion-rate-experts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ceblog.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/18131834\\\/Conversion-Rate-Experts-Aarti-Ahuja.png\",\"articleSection\":[\"Conversion\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/conversion-rate-experts\\\/\",\"url\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/conversion-rate-experts\\\/\",\"name\":\"12 Active Conversion Rate Experts to Follow\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/conversion-rate-experts\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/conversion-rate-experts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ceblog.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/18131834\\\/Conversion-Rate-Experts-Aarti-Ahuja.png\",\"datePublished\":\"2025-03-19T13:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/conversion-rate-experts\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/conversion-rate-experts\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/conversion-rate-experts\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ceblog.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/18131834\\\/Conversion-Rate-Experts-Aarti-Ahuja.png\",\"contentUrl\":\"https:\\\/\\\/ceblog.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/18131834\\\/Conversion-Rate-Experts-Aarti-Ahuja.png\",\"width\":1350,\"height\":800,\"caption\":\"Aarti Ahuja LinkedIn profile.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/conversion-rate-experts\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Conversion\",\"item\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/category\\\/conversion-optimization\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"12 Active Conversion Rate Experts to Follow\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/\",\"name\":\"The Daily Egg\",\"description\":\"Conversion Rate Optimization Made Easy\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/#organization\",\"name\":\"Crazy Egg\",\"url\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ceblog.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/Crazy-Egg-logo-small.png\",\"contentUrl\":\"https:\\\/\\\/ceblog.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/Crazy-Egg-logo-small.png\",\"width\":191,\"height\":100,\"caption\":\"Crazy Egg\"},\"image\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/crazyegganalytics\\\/\",\"https:\\\/\\\/x.com\\\/CrazyEgg\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/crazy-egg\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCJNe_xmPi07YezxaqfoRVqg\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/#\\\/schema\\\/person\\\/da2d2b0fa342ee2d19d513b2634217c2\",\"name\":\"Laura Ojeda Melchor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c93f85f7e1b5a97de4c84f21dca3ccd7d82a2c55246c73d8e577ae4392cb92a1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c93f85f7e1b5a97de4c84f21dca3ccd7d82a2c55246c73d8e577ae4392cb92a1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c93f85f7e1b5a97de4c84f21dca3ccd7d82a2c55246c73d8e577ae4392cb92a1?s=96&d=mm&r=g\",\"caption\":\"Laura Ojeda Melchor\"},\"description\":\"Laura Ojeda Melchor is the author of Missing Okalee and a freelance writer based in Alaska. She's been writing about market research and UX for brands like PickFu, Tremendous\u2014and of course, Crazy Egg\u2014since 2018. You can connect with her on LinkedIn.\",\"url\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/author\\\/laura\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"12 Active Conversion Rate Experts to Follow","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.crazyegg.com\/blog\/conversion-rate-experts\/","og_locale":"en_US","og_type":"article","og_title":"12 Active Conversion Rate Experts to Follow","og_description":"Looking for unique, refreshing voices to follow for tips on increasing conversion rate? Check out these 12 active conversion rate experts we\u2019ve rounded up to...","og_url":"https:\/\/www.crazyegg.com\/blog\/conversion-rate-experts\/","og_site_name":"The Daily Egg","article_publisher":"https:\/\/www.facebook.com\/crazyegganalytics\/","article_published_time":"2025-03-19T13:00:00+00:00","og_image":[{"width":1350,"height":800,"url":"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18131834\/Conversion-Rate-Experts-Aarti-Ahuja.png","type":"image\/png"}],"author":"Laura Ojeda Melchor","twitter_card":"summary_large_image","twitter_creator":"@CrazyEgg","twitter_site":"@CrazyEgg","twitter_misc":{"Written by":"Laura Ojeda Melchor","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.crazyegg.com\/blog\/conversion-rate-experts\/#article","isPartOf":{"@id":"https:\/\/www.crazyegg.com\/blog\/conversion-rate-experts\/"},"author":{"name":"Laura Ojeda Melchor","@id":"https:\/\/www.crazyegg.com\/blog\/#\/schema\/person\/da2d2b0fa342ee2d19d513b2634217c2"},"headline":"12 Active Conversion Rate Experts to Follow","datePublished":"2025-03-19T13:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.crazyegg.com\/blog\/conversion-rate-experts\/"},"wordCount":2284,"publisher":{"@id":"https:\/\/www.crazyegg.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.crazyegg.com\/blog\/conversion-rate-experts\/#primaryimage"},"thumbnailUrl":"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18131834\/Conversion-Rate-Experts-Aarti-Ahuja.png","articleSection":["Conversion"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.crazyegg.com\/blog\/conversion-rate-experts\/","url":"https:\/\/www.crazyegg.com\/blog\/conversion-rate-experts\/","name":"12 Active Conversion Rate Experts to Follow","isPartOf":{"@id":"https:\/\/www.crazyegg.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.crazyegg.com\/blog\/conversion-rate-experts\/#primaryimage"},"image":{"@id":"https:\/\/www.crazyegg.com\/blog\/conversion-rate-experts\/#primaryimage"},"thumbnailUrl":"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18131834\/Conversion-Rate-Experts-Aarti-Ahuja.png","datePublished":"2025-03-19T13:00:00+00:00","breadcrumb":{"@id":"https:\/\/www.crazyegg.com\/blog\/conversion-rate-experts\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.crazyegg.com\/blog\/conversion-rate-experts\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crazyegg.com\/blog\/conversion-rate-experts\/#primaryimage","url":"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18131834\/Conversion-Rate-Experts-Aarti-Ahuja.png","contentUrl":"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/18131834\/Conversion-Rate-Experts-Aarti-Ahuja.png","width":1350,"height":800,"caption":"Aarti Ahuja LinkedIn profile."},{"@type":"BreadcrumbList","@id":"https:\/\/www.crazyegg.com\/blog\/conversion-rate-experts\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.crazyegg.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Conversion","item":"https:\/\/www.crazyegg.com\/blog\/category\/conversion-optimization\/"},{"@type":"ListItem","position":3,"name":"12 Active Conversion Rate Experts to Follow"}]},{"@type":"WebSite","@id":"https:\/\/www.crazyegg.com\/blog\/#website","url":"https:\/\/www.crazyegg.com\/blog\/","name":"The Daily Egg","description":"Conversion Rate Optimization Made Easy","publisher":{"@id":"https:\/\/www.crazyegg.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.crazyegg.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.crazyegg.com\/blog\/#organization","name":"Crazy Egg","url":"https:\/\/www.crazyegg.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crazyegg.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/06\/Crazy-Egg-logo-small.png","contentUrl":"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/06\/Crazy-Egg-logo-small.png","width":191,"height":100,"caption":"Crazy Egg"},"image":{"@id":"https:\/\/www.crazyegg.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/crazyegganalytics\/","https:\/\/x.com\/CrazyEgg","https:\/\/www.linkedin.com\/company\/crazy-egg\/","https:\/\/www.youtube.com\/channel\/UCJNe_xmPi07YezxaqfoRVqg"]},{"@type":"Person","@id":"https:\/\/www.crazyegg.com\/blog\/#\/schema\/person\/da2d2b0fa342ee2d19d513b2634217c2","name":"Laura Ojeda Melchor","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c93f85f7e1b5a97de4c84f21dca3ccd7d82a2c55246c73d8e577ae4392cb92a1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c93f85f7e1b5a97de4c84f21dca3ccd7d82a2c55246c73d8e577ae4392cb92a1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c93f85f7e1b5a97de4c84f21dca3ccd7d82a2c55246c73d8e577ae4392cb92a1?s=96&d=mm&r=g","caption":"Laura Ojeda Melchor"},"description":"Laura Ojeda Melchor is the author of Missing Okalee and a freelance writer based in Alaska. She's been writing about market research and UX for brands like PickFu, Tremendous\u2014and of course, Crazy Egg\u2014since 2018. You can connect with her on LinkedIn.","url":"https:\/\/www.crazyegg.com\/blog\/author\/laura\/"}]}},"modified_by":"Lauren Knoll","_links":{"self":[{"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/posts\/101811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/users\/270"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/comments?post=101811"}],"version-history":[{"count":0,"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/posts\/101811\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/media\/101814"}],"wp:attachment":[{"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/media?parent=101811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/categories?post=101811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/tags?post=101811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}