{"id":101684,"date":"2025-03-10T09:00:00","date_gmt":"2025-03-10T13:00:00","guid":{"rendered":"https:\/\/www.crazyegg.com\/blog\/?p=101684"},"modified":"2025-03-09T18:30:13","modified_gmt":"2025-03-09T22:30:13","slug":"cookie-banner","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/cookie-banner\/","title":{"rendered":"What to Put On A Cookie Banner So Visitors Aren\u2019t Annoyed"},"content":{"rendered":"\n
We\u2019ve all experienced the pop-up when you first visit a website that tells you they use cookies and asks for your permission to track them. That\u2019s a cookie banner.<\/p>\n\n\n\n
People are already irritated. Let\u2019s not rile them up even more with an annoying cookie banner that doesn\u2019t let them say no. A cookie banner that doesn\u2019t annoy visitors has: <\/p>\n\n\n\n
\n
A short paragraph explaining why you collect cookies<\/li>\n\n\n\n
Consent buttons right on the banner<\/li>\n\n\n\n
Specific colors for each consent button<\/li>\n\n\n\n
A link to your cookie policy<\/li>\n\n\n\n
Pops up right away<\/li>\n<\/ul>\n\n\n\n
A Short Paragraph Explaining Why You Collect Cookies<\/h2>\n\n\n\n<\/figure>\n\n\n\n
First and foremost, you need to include a short paragraph explaining why you collect cookies. To be honest, most people don\u2019t read this part, so that\u2019s why I say keep it short and simple. <\/p>\n\n\n\n
Tell visitors that you use cookies, which cookies you use, why you use them, and how they can consent or opt out of them. But try to explain it in a way that will make visitors okay with sharing their data to better the chances of them accepting all cookies. <\/p>\n\n\n\n
For example: <\/p>\n\n\n\n
\u201c[Our Site] uses cookies (necessary, marketing, functional, performance) to give you an experience that feels like our site was made specifically for you. Use the buttons below to opt in or out of cookies. You can read more about our Cookie Policy here.\u201d <\/p>\n\n\n\n
You can add a punch of brand personality if you want to. But again, it\u2019s not really necessary because most people go straight to the consent buttons because they\u2019ve experienced cookie banners on other sites and know the gist of what\u2019s happening. <\/p>\n\n\n\n
So, a short paragraph is all you need. <\/p>\n\n\n\n
A Link to Your Cookie Policy<\/h2>\n\n\n\n
The link to a site\u2019s cookie policy often gets lost on the cookie banner. Some don\u2019t even have it. But you need it. Despite what you might think, there are people who want to know more about what you do with cookies. And these are the people that will notice it\u2019s not there and call you out on it. <\/p>\n\n\n\n
You can clearly see the cookie policy underlined and linked in ProveSource\u2019s cookie banner.<\/p>\n\n\n\n<\/figure>\n\n\n\n
Whether you have an independent cookie policy or people can learn more about your use of cookies in your privacy policy, link to it in the initial paragraph on your cookie banner. <\/p>\n\n\n\n
Consent Buttons Right on the Banner<\/h2>\n\n\n\n
I despise those cookie banners that make me go to another pop-up or screen to get to the consent buttons. Or, the ones that just have \u201cAccept All\u201d and \u201cChoose My Preferences\u201d and don\u2019t have an opt-out button displayed. <\/p>\n\n\n\n
At the end of the day, I don\u2019t want to go to another page or pop-up to get the cookie banner off of my screen, and neither do your visitors. Display all of your buttons on the first layer of your cookie banner. And make it just as easy to opt out as it is to opt in. <\/p>\n\n\n\n
This one from Pandectes is simple but gets the job done. <\/p>\n\n\n\n<\/figure>\n\n\n\n
You can easily accept or deny cookies. You can also click on view preferences, get a quick list of cookies they use, and choose which ones you want. <\/p>\n\n\n\n
I like this one from Cookie Script even more because they highlight the preferences AND give you the option to accept or deny all. It gives the user more flexibility in what they choose without making them go to another screen or pop-up. <\/p>\n\n\n\n<\/figure>\n\n\n\n
I highly suggest going with the format Cookie Script uses. But if you don\u2019t want to do that, include three buttons right on the announcement: <\/p>\n\n\n\n
\n
\u201cAccept Necessary Cookies Only\u201d<\/li>\n\n\n\n
\u201cDecline All Cookies\u201d<\/li>\n\n\n\n
\u201cChoose My Preferences\u201d<\/li>\n<\/ul>\n\n\n\n
Most people usually agree to all cookies or none at all. So, even chopping this down to those two options only would be okay. <\/p>\n\n\n\n
This isn\u2019t talked about enough but use the closest thing to positive wording on your buttons. It gives people good feelings versus bad ones. For example, instead of, \u201cDeny non-necessary cookies,\u201d use \u201cAccept necessary cookies only.\u201d Even when it comes to denying all cookies, \u201cDecline\u201d feels a little more polite and light than \u201cDeny.\u201d <\/p>\n\n\n\n
Specific Colors for Each Consent Button<\/h2>\n\n\n\n
Sites pretty much depend on you being frustrated and wanting to click the first button you can to get rid of the cookie banner. So, they put \u201cAccept All\u201d at the top of list and\/or make it seem like it\u2019s the only option to capitalize on frustration. <\/p>\n\n\n\n
Come to find out this annoys visitors a whole lot more than you might expect. Many of them would prefer to decline cookies, but they just can\u2019t find the button. <\/p>\n\n\n\n
Instead of trying to get one over on your visitors, use color to highlight your buttons. Yes, even the \u201cDecline All\u201d button. Just do it in a way that still points them to the button you really want them to choose, like Drip did here.<\/p>\n\n\n\n<\/figure>\n\n\n\n
The accept button is bright pink and catches your eye first. The decline button is the opposite color scheme, with the button being white and the words being bright pink. It still stands out and differentiates itself from the accept button. Visitors clearly see their options and that\u2019s what you want. <\/p>\n\n\n\n
Make Sure the Cookie Banner Pops Up Right Away<\/h2>\n\n\n\n
This isn\u2019t exactly about what to put on your cookie banner but it\u2019s an incredibly important design element. Your cookie banner should pop up right away. <\/p>\n\n\n\n
People shouldn\u2019t have to go searching for it. They shouldn\u2019t have to wait for some cheeky animation that has it sliding or dropping in. Nor should they have to interact with it before consuming content. <\/p>\n\n\n\n
I think the cookie banner popping up right away is only annoying if it\u2019s a modal, which is one of those pop-ups that take over the middle of the screen and disables all other page content until you interact with it. <\/p>\n\n\n\n
Even if they don\u2019t want to interact with your cookie banner right away, people can still enjoy the content they initially came for when the banner is tucked away in the lower corner of the page. <\/p>\n\n\n\n
If they want to leave it there, that\u2019s probably a good thing for you because it\u2019s a constant reminder they need to make a decision. This is annoying in a good way because who wants to keep seeing that banner out of the corner of their eye?<\/p>\n\n\n\n
However, giving visitors the option to \u201cX\u201d out of the cookie banner or hide it for the time being is best. <\/p>\n\n\n\n
What\u2019s the Best Position for a Cookie Banner?<\/h2>\n\n\n\n<\/figure>\n\n\n\n
Where a cookie banner is placed influences visitors to interact with it to some degree. I\u2019ve found that I personally notice and interact more with cookie banners that are in the bottom left or right corner. And others who\u2019ve studied the placement of cookie banners tend to agree. <\/p>\n\n\n\n
Many sites have a chatbot in the bottom right corner, so their cookie banners end up in the bottom left corner. <\/p>\n\n\n\n
Again, I wouldn\u2019t use a modal or have a pop-up in the middle of the screen. I also wouldn\u2019t put the banner at the top of the screen because it\u2019s easily overlooked. Stick with the bottom left or right corner.<\/p>\n\n\n\n
Do You Really Need a Cookie Banner?<\/h2>\n\n\n\n
If you collect and process personal data or track your website visitors with cookies in any way, you absolutely need a cookie banner. If you use cookies, either your own or from third parties, you need a cookie banner. <\/p>\n\n\n\n
People\u2019s personal data is protected by the law and a lot of the data you collect with cookies is personal. So, a cookie policy and banner make sure you\u2019re protected and respect your visitors\u2019 fundamental right to privacy.<\/p>\n\n\n\n
What Are the Consequences of Not Having a Cookie Banner?<\/h2>\n\n\n\n
First and foremost, if you collect data and use cookies without getting consent, people are going to be extremely upset when they find out you\u2019ve done it behind their backs. They\u2019ll stop supporting your site at the least, but they could also go so far as to bring a lawsuit against you. <\/p>\n\n\n\n
In addition, and possibly even worse, you\u2019ll be in trouble with the law. As mentioned above, people\u2019s personal data is protected by the law. And you have to tell them when you\u2019re collecting it, why, what you\u2019re doing with it, and get consent to gather it. If you don\u2019t, legal and reputational damage, fines, and the possible shutdown of your site or business are the consequences. <\/p>\n\n\n\n
If you don’t have a cookie banner, you can\u2019t collect the data that\u2019s so important to your marketing and improving the overall user experience. <\/p>\n\n\n\n
Is a Cookie Banner Required By Law?<\/h2>\n\n\n\n
Sort of. We have the General Data Protection Regulation (GDPR). <\/p>\n\n\n\n
It doesn\u2019t talk specifically about cookies or having a cookie banner, but it does protect data that is considered personal information and governed under the law, like IP addresses, locations, names, and user IDs. The data is often tracked with cookies. <\/p>\n\n\n\n
With this kind of data, you must collect valid consent before gathering and processing it. So, cookie law or not, the GDPR takes over. <\/p>\n\n\n\n
The European Union (EU) has the European ePrivacy Directive (aka the \u201ccookie law\u201d) where you have to collect informed consent for cookies and other tracking tech, meaning the site has to simply inform users they\u2019re using cookies before setting them up.<\/p>\n\n\n\n
Does a Cookie Banner Affect SEO?<\/h2>\n\n\n\n
Your cookie banner won\u2019t directly affect search engine optimization (SEO). Search engines aren\u2019t crawling and ranking it. But it can indirectly affect your SEO strategy if you think about it. <\/p>\n\n\n\n
For instance, an annoying cookie banner negatively impacts the user experience. When users don\u2019t have a good user experience, they stop visiting your site. This impacts the traffic and engagement you get, and those things do impact SEO. <\/p>\n\n\n\n
Also, cookies help you collect important information that you can use to better the content on your site. When your content gets better, more people engage with it, and that can potentially improve your rankings in search engine page results (SERP). <\/p>\n","protected":false},"excerpt":{"rendered":"
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What to Put On A Cookie Banner So Visitors Aren\u2019t Annoyed<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crazyegg.com\/blog\/cookie-banner\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What to Put On A Cookie Banner So Visitors Aren\u2019t Annoyed\" \/>\n<meta property=\"og:description\" content=\"We\u2019ve all experienced the pop-up when you first visit a website that tells you they use cookies and asks for your permission to track them....\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crazyegg.com\/blog\/cookie-banner\/\" \/>\n<meta property=\"og:site_name\" content=\"The Daily Egg\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/crazyegganalytics\/\" \/>\n<meta property=\"article:published_time\" 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<\/figure>\n\n\n\n![\"Cookie](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/09182413\/Cookie-Banner-Cookie-Script.png\")
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