{"id":101408,"date":"2025-02-25T09:00:00","date_gmt":"2025-02-25T14:00:00","guid":{"rendered":"https:\/\/www.crazyegg.com\/blog\/?p=101408"},"modified":"2025-02-24T14:18:34","modified_gmt":"2025-02-24T19:18:34","slug":"press-page","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/press-page\/","title":{"rendered":"7 Press Page Examples (+ What to Steal from Each)"},"content":{"rendered":"\n<p>A press page is a place on your website where you can share all the places your brand has appeared in the news. This could include video interviews, press releases, and news articles.&nbsp;<\/p>\n\n\n\n<p>It&#8217;s also where you should put contact information for journalists, along with brand assets they can use when they talk about your company. Things like media kits, headshots, product photos, and logos.&nbsp;<\/p>\n\n\n\n<p>You should build your first press page the minute you decide you want press coverage for your brand.&nbsp;<\/p>\n\n\n\n<p>Even if you have zero followers or customers yet. Start with a media kit and then build your press page up as your business gets attention.&nbsp;<\/p>\n\n\n\n<p><br>These press page examples will give you ideas for making an epic page.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Duolingo<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1350\" height=\"800\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24140543\/Press-Page-Duolingo.png\" alt=\"Duolingo About Us page with text describing their mission and story. \" class=\"wp-image-101411\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24140543\/Press-Page-Duolingo.png 1350w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24140543\/Press-Page-Duolingo-300x178.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24140543\/Press-Page-Duolingo-1024x607.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24140543\/Press-Page-Duolingo-768x455.png 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/figure>\n\n\n\n<p>No matter where you are in your company\u2019s journey, you can build <a href=\"https:\/\/press.duolingo.com\/#about\" target=\"_blank\" rel=\"noreferrer noopener\">a press page like Duolingo\u2019s<\/a>. The language learning company\u2019s press page is a stellar example, possibly my favorite on this list.\u00a0<\/p>\n\n\n\n<p>Why? Because it has everything that makes an announcements page structurally sound:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strong branding. <\/strong>It\u2019s not overbearing, but one look at the press page and you know it\u2019s Duolingo. Duo the Owl features prominently on the page. The colors match the brand. There\u2019s enough white space around the page elements to make it all easy to digest.\u00a0<\/li>\n\n\n\n<li><strong>Quick, informative snippets.<\/strong> Any journalist glancing at this page would instantly be able to see the company\u2019s mission, history, and office locations. No need to email anyone to ask those questions, making for easier inclusion in articles and reviews.\u00a0<\/li>\n\n\n\n<li><strong>Products section.<\/strong> What does Duolingo even offer? Anyone can quickly find out by scrolling partway down the press page.<\/li>\n\n\n\n<li><strong>Press releases.<\/strong> Scroll down a little more and you\u2019ll see all the company\u2019s latest company announcements.\u00a0<\/li>\n\n\n\n<li><strong>News appearances.<\/strong> Go down a little more and you\u2019ll see links to articles that feature Duolingo in BBC, Fast Company, and USA Today.<\/li>\n\n\n\n<li><strong>Press kit.<\/strong> Need to download Duolingo\u2019s media assets? There\u2019s a prominent button near the bottom of the press page that leads you straight to a Google folder with everything you need.\u00a0<\/li>\n\n\n\n<li><strong>Contact information.<\/strong> Still don\u2019t have all the information you need? You\u2019ll find an email linking you directly to Duolingo\u2019s press manager, investor relations team, and customer service team.<\/li>\n<\/ul>\n\n\n\n<p>If you\u2019ve never created a press page, use Duolingo as a structural guide to help you include all the information you need. No matter how young your organization is, you can include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strong branding<\/li>\n\n\n\n<li>Informative snippets<\/li>\n\n\n\n<li>A products\/services section<\/li>\n\n\n\n<li><a href=\"https:\/\/www.crazyegg.com\/blog\/contact-us-page\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contact information<\/a><\/li>\n<\/ul>\n\n\n\n<p>As you grow and develop digital assets, turn them into a press kit.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1350\" height=\"800\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24140640\/Press-Page-Duolingo-Press-Kit.png\" alt=\"Duolingo Press Kit page with button to download the kit. \" class=\"wp-image-101412\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24140640\/Press-Page-Duolingo-Press-Kit.png 1350w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24140640\/Press-Page-Duolingo-Press-Kit-300x178.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24140640\/Press-Page-Duolingo-Press-Kit-1024x607.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24140640\/Press-Page-Duolingo-Press-Kit-768x455.png 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/figure>\n\n\n\n<p>Complete the page with links to press releases and news articles as your brand starts getting noticed.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Front<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1350\" height=\"800\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24140736\/Press-Page-Front.png\" alt=\"Front website press page with a title reading &quot;News &amp; media resources&quot; and buttons to click to contact the company or navigate to their press kit. \" class=\"wp-image-101413\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24140736\/Press-Page-Front.png 1350w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24140736\/Press-Page-Front-300x178.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24140736\/Press-Page-Front-1024x607.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24140736\/Press-Page-Front-768x455.png 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/figure>\n\n\n\n<p>The customer service platform Front offers <a href=\"https:\/\/front.com\/press\" target=\"_blank\" rel=\"noreferrer noopener\">an efficient, informative press page<\/a>. It packs all the relevant information into a short page that\u2019s easy to absorb.\u00a0<\/p>\n\n\n\n<p>But my favorite thing about this press page example is Front\u2019s use of color and buttons. Specifically, colorful buttons. And other visual details, like using real logos for the news sites that have featured Front.&nbsp;<\/p>\n\n\n\n<p>Design-wise, Front puts its contact and press kit information at the very top of the page. The contact button is purple with white text. The press kit button is white with purple text. Both match Front\u2019s purple-hued logo and branding.&nbsp;<\/p>\n\n\n\n<p>After a short information block, you arrive at Front\u2019s \u201cRecently featured in\u201d section. The names of the news organizations\u2014like Forbes, Business Insider, and Bloomberg\u2014appear in branded typeface.&nbsp;<\/p>\n\n\n\n<p>This makes them instantly recognizable. They\u2019re social proof for your brand. A reporter scanning your press page will see those logos and immediately know that you\u2019re worth Forbes coverage. So you\u2019re worth their coverage, too!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1350\" height=\"800\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24140847\/Press-Page-Front-Recently-Featured.png\" alt=\"Front's Recently Featured page on their website. \" class=\"wp-image-101414\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24140847\/Press-Page-Front-Recently-Featured.png 1350w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24140847\/Press-Page-Front-Recently-Featured-300x178.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24140847\/Press-Page-Front-Recently-Featured-1024x607.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24140847\/Press-Page-Front-Recently-Featured-768x455.png 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/figure>\n\n\n\n<p>Immediately following the \u201cRecently featured in\u201d section, Front features a bright pink banner announcing the brand\u2019s press kit. A white button contrasts nicely with the attention-grabbing pink.&nbsp;<\/p>\n\n\n\n<p>The lesson here? Don\u2019t be afraid to use colorful banners and buttons to help guide the eye to important points on your press page. And use logos and branded typefaces where you can.&nbsp;<\/p>\n\n\n\n<p>You might need to ask permission, but it\u2019s worth the extra visual pop, instant recognition, and social proof.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Nespresso<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1350\" height=\"800\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24140916\/Press-Page-Nespresso.png\" alt=\"Nespresso homepage with their dropdown menu showing the Newsroom option. \" class=\"wp-image-101415\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24140916\/Press-Page-Nespresso.png 1350w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24140916\/Press-Page-Nespresso-300x178.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24140916\/Press-Page-Nespresso-1024x607.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24140916\/Press-Page-Nespresso-768x455.png 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/nestle-nespresso.com\/latest-stories\" target=\"_blank\" rel=\"noreferrer noopener\">Nespresso\u2019s press page<\/a> lacks some of the components I consider key for a great press page, but it shines in one big way: product photography.\u00a0<\/p>\n\n\n\n<p>The page is structured like a blog. Each Nespresso new release announcement or company update contains a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Featured image<\/li>\n\n\n\n<li>Publication date<\/li>\n\n\n\n<li>Title (long and informative ones at that)<\/li>\n\n\n\n<li>Link to the full piece<\/li>\n<\/ul>\n\n\n\n<p>The featured images are my favorite part of these snippets. They immediately capture my attention.&nbsp;<\/p>\n\n\n\n<p>A teeny-tiny croissant and mini cups alongside a Nespresso x Oatly coffee capsule? Adorable!&nbsp;<\/p>\n\n\n\n<p>George Clooney wearing old-style detective clothes and pointing at a foamy cup of brewed Nespresso? Perfection.<\/p>\n\n\n\n<p>A bright orange-and-white Nespresso machine contrasted against a glittering blue ocean? Take me there ASAP.<\/p>\n\n\n\n<p>If it fits the vibe of your press page, lean into creative product photography. It\u2019s another way to instantly show potential fans and journalists what your brand is all about.&nbsp;<\/p>\n\n\n\n<p>This is especially true for tangible products, where you can\u2019t just use app icons (like Duolingo does) or product screenshots (\u00e1 la Front) to deliver visual information.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Honest Company<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1350\" height=\"800\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24141004\/Press-Page-Honest.png\" alt=\"The Honest Company's press page with a list of recent news releases. \" class=\"wp-image-101416\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24141004\/Press-Page-Honest.png 1350w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24141004\/Press-Page-Honest-300x178.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24141004\/Press-Page-Honest-1024x607.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24141004\/Press-Page-Honest-768x455.png 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/figure>\n\n\n\n<p>The <a href=\"https:\/\/investors.honest.com\/news-events\/news-releases\" target=\"_blank\" rel=\"noreferrer noopener\">Honest Company press page<\/a> is simple, but there\u2019s one key feature to take note of here: transparency. Each post outlines things like transition plans, quarterly financial reports, new collaborations, leadership changes, and other important news.\u00a0<\/p>\n\n\n\n<p>I just like how, well\u2026<em>honest <\/em>it is.&nbsp;<\/p>\n\n\n\n<p>And yes, this press page is mostly targeted to investors. But it\u2019s easily accessible by anyone who\u2019s interested in news releases about the consumer goods brand.&nbsp;<\/p>\n\n\n\n<p>And if your company does happen to have investors, a transparent announcements page like the Honest Company\u2019s is a great blueprint.&nbsp;<\/p>\n\n\n\n<p>Two more features to highlight here:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The prominent search bar, which makes it easy to find updates and press releases based on keywords<\/li>\n\n\n\n<li>The dates, which are big and bold and clearly show that the Honest Company keeps its press page current<\/li>\n<\/ul>\n\n\n\n<p>Aim for this type of transparency in your press page for the sake of your customers, your investors, and your team. And any journalists who want to report on the mission and health of your company!<\/p>\n\n\n\n<p>It\u2019s the perfect way to show everyone you\u2019re walking the talk.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. AllTrails<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1350\" height=\"800\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24141052\/Press-Page-AllTrails.png\" alt=\"AllTrails press page with a photograph of two people near a waterfall. \" class=\"wp-image-101418\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24141052\/Press-Page-AllTrails.png 1350w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24141052\/Press-Page-AllTrails-300x178.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24141052\/Press-Page-AllTrails-1024x607.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24141052\/Press-Page-AllTrails-768x455.png 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/figure>\n\n\n\n<p>The <a href=\"https:\/\/www.alltrails.com\/press\" target=\"_blank\" rel=\"noreferrer noopener\">AllTrails press page<\/a> has it all: stunning photography, on-point branding, a link to the company\u2019s press kit, and all the latest company news.\u00a0<\/p>\n\n\n\n<p>But what I want to highlight on this announcements page is the highlights section.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1350\" height=\"800\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24141042\/Press-Page-AllTrails-Highlights.png\" alt=\"AllTrails company highlights listed on their press page. \" class=\"wp-image-101417\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24141042\/Press-Page-AllTrails-Highlights.png 1350w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24141042\/Press-Page-AllTrails-Highlights-300x178.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24141042\/Press-Page-AllTrails-Highlights-1024x607.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24141042\/Press-Page-AllTrails-Highlights-768x455.png 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/figure>\n\n\n\n<p>Any reporter or interested individual can glean a ton of information from these six highlights.&nbsp;<\/p>\n\n\n\n<p>They have a few key features:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Concise information backed by real numbers.<\/strong> A quick glance at this page tells me that as of now, AllTrails possesses information on more than 450,000 trails around the world and that it has more than a million 5-star reviews.\u00a0<\/li>\n\n\n\n<li><strong>Icons to help differentiate each tidbit.<\/strong> It\u2019s super easy to see what each little snippet is about because of the icon above the snippet heading.\u00a0<\/li>\n\n\n\n<li><strong>Snippet headings. <\/strong>Short, informative headings make this highlights section super scannable.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Oh, and even though I\u2019m sure AllTrails updates the highlights as it releases new features or gains new accolades, the information isn\u2019t overwhelming. Imagine if there were 12 highlights, or 24. Too many! Cue the overcrowded brain.&nbsp;<\/p>\n\n\n\n<p>The only thing that would improve these highlights? Links to back up the numbers. I\u2019d love to see a link to the annual revenue report under the 1% for the Planet highlight, for example. It would boost transparency and trust.&nbsp;<\/p>\n\n\n\n<p>For your press page, pick 4-8 key highlights and make them concise, visually appealing, and informative.&nbsp;<\/p>\n\n\n\n<p>Add links to back up key numbers or claims with concrete sources.&nbsp;<\/p>\n\n\n\n<p>This makes it that much easier for journalists to write about your organization without a ton of back-and-forth that bogs the process down.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Notion<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1350\" height=\"800\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24141203\/Press-Page-Notion.png\" alt=\"Notion press page with links to download various files in their media kit. \" class=\"wp-image-101419\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24141203\/Press-Page-Notion.png 1350w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24141203\/Press-Page-Notion-300x178.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24141203\/Press-Page-Notion-1024x607.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24141203\/Press-Page-Notion-768x455.png 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/figure>\n\n\n\n<p>As a writer, I use Notion every single day. I joke that it\u2019s my brain, but organized. Which is why I was surprised to see that when I clicked on the Notion press page, I ended up on a Notion page. Like, <em>in <\/em>the software.&nbsp;<\/p>\n\n\n\n<p>And I love it. It\u2019s very meta. It\u2019s an excellent example of using the press page to sell a product.<\/p>\n\n\n\n<p>Of course, this approach really only works for software-as-a-service (SaaS) brands. Nest your press page within your product so visitors can get a quick, firsthand look at how it all works.&nbsp;<\/p>\n\n\n\n<p>If I were working on the Notion press page, though, I\u2019d add more to it. More information about the brand, plus links to press releases and announcements. It\u2019s a little bare-bones as is. And you could totally put all that information on the Notion page without taking away from the meta-ness of it all.<\/p>\n\n\n\n<p>What can non-SaaS brands take away from this press page example?&nbsp;<\/p>\n\n\n\n<p>Think outside the bounds of a typical press page.&nbsp;<\/p>\n\n\n\n<p>Is there any way to give web visitors a taste of your product or service? Or have them dip a toe in it, the way Notion does?&nbsp;<\/p>\n\n\n\n<p>If there is, and it makes sense, go for it!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. REI<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1350\" height=\"800\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24141255\/Press-Page-REI.png\" alt=\"REI press page showing top stories with clickable images for each story. \" class=\"wp-image-101420\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24141255\/Press-Page-REI.png 1350w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24141255\/Press-Page-REI-300x178.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24141255\/Press-Page-REI-1024x607.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/02\/24141255\/Press-Page-REI-768x455.png 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/figure>\n\n\n\n<p>Of all the press page examples I studied, none offered better navigation than the <a href=\"https:\/\/www.rei.com\/newsroom\" target=\"_blank\" rel=\"noreferrer noopener\">REI Newsroom<\/a>.<\/p>\n\n\n\n<p>This media page functions more like a miniature press website.&nbsp;<\/p>\n\n\n\n<p>There\u2019s a whole navigation menu <em>just <\/em>for the REI Newsroom. Here\u2019s a quick breakdown of each menu item so you can mimic it yourself:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Company News: <\/strong>Links to a comprehensive About REI <a href=\"https:\/\/www.crazyegg.com\/blog\/generate-customers-from-about-us-page\/\" target=\"_blank\" rel=\"noreferrer noopener\">section of the website<\/a>, plus links to press releases containing things like statements on current issues, leadership updates, and employee news.\u00a0<\/li>\n\n\n\n<li><strong>Gear &amp; Apparel:<\/strong> Contains links to press releases on everything gear, apparel, and brand-related.<\/li>\n\n\n\n<li><strong>Sustainability: <\/strong>You\u2019ll find all of REI\u2019s sustainability-related press releases here.<\/li>\n\n\n\n<li><strong>Outreach:<\/strong> Read up on REI\u2019s advocacy efforts.\u00a0<\/li>\n\n\n\n<li><strong>Media Library:<\/strong> Download from 4 digital asset collections, including one with the current CEO\u2019s headshots and one with images of REI\u2019s products in action.<\/li>\n\n\n\n<li><strong>Contact Us:<\/strong> Contains direct email links to REI\u2019s PR, advertising, impact, and brand stories departments.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>REI\u2019s press page is comprehensive. It\u2019s informative. It\u2019s focused. It\u2019s meticulously organized.&nbsp;<\/p>\n\n\n\n<p>If your organization has a ton of information to share with the public like REI does, organize it like this.&nbsp;<\/p>\n\n\n\n<p>Reporters, journalists, and anyone else who writes about your brand will thank you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7 Critical Items for Your Press Page&nbsp;<\/h2>\n\n\n\n<p>Ready to build your own press page? You\u2019ve got this. And now you have several excellent examples to pull inspiration from.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s a quick recap of everything to include, or consider including, on your press page:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Structure<\/strong>: Build your press page with a solid foundation of good branding, information about your company and its products, and contact information. Add a downloadable media kit once you have digital assets. Top it off with press releases as you create them and news articles as your brand appears in them. Look to <strong>Duolingo<\/strong> for an example of how to structure your page.<\/li>\n\n\n\n<li><strong>Visual elements<\/strong>: Like <strong>Front<\/strong>, use contrasting colors to attract attention, especially to buttons folks can press to get more information about your brand. When you start appearing in news articles, ask to use logos or the brand\u2019s typeface for social proof and instant recognition.<\/li>\n\n\n\n<li><strong>Product photography<\/strong>: If you sell physical, tangible products like <strong>Nespresso<\/strong> does, create eye-catching product photography and graphics to instantly convey information about your brand.<\/li>\n\n\n\n<li><strong>Transparency<\/strong>: Include deep dives into financial reports and any other information that shows you walk the talk, like the <strong>Honest Company<\/strong>. The easier it is for journalists to access these reports, the better.<\/li>\n\n\n\n<li><strong>Informative highlights<\/strong>. Create short, visually appealing highlights that deliver lots of information in a compact way the way <strong>AllTrails<\/strong> does.<\/li>\n\n\n\n<li><strong>Think outside the traditional boundaries<\/strong>: Can you do something unique or immerse web visitors in your product? Like use your press page to show off your service in an immersive way? If you\u2019re a SaaS company like <strong>Notion<\/strong>, the answer might be a big <em>yes<\/em>.<\/li>\n\n\n\n<li><strong>Navigation<\/strong>: As your brand grows, consider adding a navigation menu to make it easier for web visitors to find exactly the information they\u2019re looking for. This is especially important as your press page starts to spill over into multiple press pages. When you get to that point, it\u2019s time to make a whole newsroom like <strong>REI.<\/strong><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A press page is a place on your website where you can share all the places your brand has appeared in the news. 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