{"version":"1.0","provider_name":"The Daily Egg","provider_url":"https:\/\/www.crazyegg.com\/blog","author_name":"Hiten Shah","author_url":"https:\/\/www.crazyegg.com\/blog\/author\/hiten\/","title":"How to Use the Word Free in Your Marketing Without Losing Credibility","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"APKLIDPccO\"><a href=\"https:\/\/www.crazyegg.com\/blog\/the-free-word\/\">How to Use the Word &#8220;Free&#8221; in Your Marketing Without Losing Credibility<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.crazyegg.com\/blog\/the-free-word\/embed\/#?secret=APKLIDPccO\" width=\"600\" height=\"338\" title=\"&#8220;How to Use the Word &#8220;Free&#8221; in Your Marketing Without Losing Credibility&#8221; &#8212; The Daily Egg\" data-secret=\"APKLIDPccO\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.crazyegg.com\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/12\/free-fi.png","thumbnail_width":1280,"thumbnail_height":720,"description":"Marketers use the word \u201cfree\u201d so often that it has nearly lost its power. Free is a word that has enormous psychological appeal. But when it\u2019s overused or used incorrectly, it can ruin your marketing efforts. Here\u2019s how to use the word free for conversion power, marketing advantage, and increased revenue."}