Rainbow Wave by Kathryn Aragon Last updated on February 15th, 2014 Crazyegg » Blog » A Simple Guide to Understanding and Creating a Website Conversion Funnel » Rainbow Wave No Comments DON’T MISS OUTGet updates on new articles, webinars and other opportunities: Keep me informed! Kathryn Aragon Kathryn Aragon is the former editor of The Daily Egg. She's a content strategist, consultant, and author of The Business Blog Handbook. Learn more at KathrynAragon.com. Follow her on Twitter.