I’ve always had a thing for site architecture and designing sites that are both user AND search engine friendly.
However, it can be a bit challenging, especially for those who have been doing SEO for a while. We all want to over-optimize every web page. Well, stop doing that!
In this video, Rand does a great job of explaining what you need to keep in mind when you’re designing a website that has both a good user experience and SEO.
A Few Key Takeaways from the Video:
- Good information architecture should never hurt your SEO. It will probably improve it.
- Modern SEO best practice relies heavily on engagement. Make your web pages engaging! If you’re in a really boring industry…well…get creative! 🙂
- Less “SEO-optimized” web pages that are tailored for quality engagement and experience will rank better than overly SEO-optimized web pages.
- Make links for users! Not for search engines. I know all you SEOs will have a hard time with this. 🙂
- Organize your content with a “broad to narrow” categorization: broad topic home page, super detailed blog posts.
- Breadcrumb navigation is still helpful. Not mandatory though.
- It’s a good idea to link back to evergreen content from blog posts.
- Only make a web page if it serves a unique goal and intent. If there is already a web page that does that, you’re done. It’s probably 5’oclock somewhere.
I have to thank Moz for all the resources they’ve generated over the years around this subject. Their content has helped me develop the core process that I use when I tackle site architecture problems.