I find this infographic very fitting for 2017.
I’m starting to get a lot of emails from companies that haven’t asked permission to email me. I suspect that a few of the new sales-prospect-scraping technologies out there are supplying email addresses to aggressive sales and marketing teams.
It’s not the worst thing in the world to get a few unsolicited emails every once in a while. But I should warn these companies that they’re entering dangerous waters. Read the infographic below to make sure you’re not spamming your global prospects. It’s also a good idea for U.S. companies to take a minute and review the CAN-SPAM Act periodically.