So you’ve started a business, and you’re trying to make sure everything goes perfectly. This obviously means you’ll want to be prepared to drive sales on your website so you can generate revenue. And for this, you’re going to need an effective sales funnel that will lay out a strategy for attracting, engaging, and converting your audience.
Build a Strong Foundation on Audience Insights
A good understanding of your audience is crucial if you want to know how to enhance their purchase journey and ensure that they turn into paying customers. That’s why even before you start building your sales funnel, you need to conduct research on your target audience. First, find out who will be most interested in buying your products or who will find it the most useful.
Then once you’ve outlined what your target audience looks like you can start researching their interests. This would also mean understanding their dislikes and pain points, which will allow you to devise a marketing message that would appeal to them. In other words, get to know them so you can clearly understand exactly what would work in all the other stages of your sales funnel.
Strategize for Attraction, Engagement, and Conversion
Using the information you have collected about your audience, you can come up with a plan that will work at every stage of your sales funnel. For instance, at the attraction stage you should be able to understand where to find your audience and what kind of message or content you should deliver to them.
Some excellent methods for attracting an audience include PPC campaigns, SEO campaigns, social media advertising, influencer marketing, etc. You can select one or more of these methods depending on which ones would most likely work to attract your target customers.
And even when it comes to the engagement stage, a thorough audience research will help you understand what kind of content you should deliver to engage potential customers. For instance, if you’re selling high-end B2B products that require a bit of investment, you may want to deliver high-quality blog posts and videos to exhibit the features of your products.
Finally, you need to make sure your leads can convert easily by simplifying the purchase process. Reduce the unnecessary steps involved in your checkout or signup process so your leads can quickly convert before they change their minds. And if you need more help on building a successful sales funnel, check out the comprehensive gifographic below.