Social Sharing and Social Analytics–Swayy vs

by Sharon Hurley Hall

Last updated on January 10th, 2018

When we’re marketing online, there are three issues that concern us above all others (OK, maybe not more than world peace). These are:

  • How to find good content to share with our audiences.
  • Which tools to use to share that content.
  • How to figure out our reach when we share it.

I don’t know about you, but I’m always on the lookout for tools that can help with those tasks. Recently, two tools have stood out above the rest: (previously featured in our content curation roundup) and Swayy, the new kid on the block.

Let’s see how the free versions compare for setup, content discovery, content sharing and social analytics.

Social Sharing and Social Analytics–Swayy vs

Swayy vs – Setup

Swayy is still invite-only (update: the public beta is now open) but, presuming you have an invite, all you have to do to get started is login with one of your social media accounts—Facebook, Twitter or LinkedIn. That’s pretty much it in terms of setup, though you can go to the settings (click the gear icon) and add your name, select email options and (if you’re a Pro user) your account. allows you to use the same social sites to login or you can use an email address and password. Setup takes a little longer. That’s because unlike Swayy, which is more of a content discovery tool, creates an online magazine, so there’s more to do, such as adding your other social media accounts for sharing and giving your creation a title and description.

Winner: Swayy for ease of use, but that doesn’t tell the whole story, so don’t count out.

Content Discovery with Swayy and

With Swayy, still in the settings interface, you need to pick your topics. At the time of writing, Swayy had 29 content categories—all you have to do is click a button to select and it does the rest, finding suitable content for sharing in those categories. Save your settings and return to your dashboard to see the content the app has found for you.

Dashboard Settings   Swayy

The Swayy dashboard has a clean, uncluttered interface with content displayed in cards, tagged as either ‘engaging content’ or ‘relevant for your audience.’

Click on the title to read the post before sharing. In my experience, browsing the Swayy dashboard always throws up articles I’ve missed that I’m interested in, so it works very well as a content discovery tool. If a post isn’t relevant click the x (visible when you hover) to remove it.

Swayy   dashboard

Swayy also sends a daily email update of shareable content, though I’ve found that clicking on a title just takes you to the main dashboard instead of the article—that’s annoying and I hope the developers will fix it.

In comparison, can be noisy. You can add content via keyword search from a number of sources (such as Google Blog Search, YouTube and more), as well as any RSS feed.

sources scoopit

The setup process encourages you to keep adding keywords and sources, but I’ve found that if you add too many, you end up with way too much content to look through, visible in the ‘suggested content’ interface.

People can also suggest content to you, and you get notifications either on-site or by email, depending on your preferences. I have discovered great content this way, but it’s harder.

sources2 scoopit is transparent about how it gets the content you are sharing; there’s no indication of which sources are chosen in Swayy, but it seems to be better targeted (which is also perhaps because of looking at fewer topics.)

Winner: it’s a tie. Swayy has a cleaner interface, but has more potential sources.

Additional reading: 10 Plugins and Enhancements that Make Your Business More Social

Sharing Content

Since Swayy only works with two networks in the free account, that’s all you can share to. (The paid pro versions say you can have unlimited accounts, though there’s no indication of what these are.) Click the share button and a box pops up. In my account, Twitter is selected by default and it comes up with suggested users to mention and suggested hashtags, a feature I find very useful.

The LinkedIn share box does neither of these, but I often use the same hashtags, since LinkedIn now supports them. You can also choose whether to share immediately or in one or two hours (other time periods are a pro feature). This works well so you can stagger your sharing.

Swayy  share box

As previously mentioned, in the setup phase for you are encouraged to add all your social media accounts to facilitate sharing. If you have done this, you can share any piece of content to multiple accounts with a couple of clicks—and you can customize each update and add your comments too. works with all the major social networks, either natively, via a button from the provider or (its ace in the hole) via Buffer. The integration with Buffer means that’s scheduling services far outweigh those of Swayy.

sharebox scoopit

Winner: (and the combo), hands down!

Additional reading: Curation for Inspiration

Social Analytics Tools

Once you have started sharing content with Swayy, you get analytics. In the sharing dashboard, you can see your most important content sources and types and trending keywords.

There’s even more detail when you click on “view analytics”. That’s where you can see how many links you’ve shared with Swayy and what kind of response you got overall. You can also look at individual posts and see stats for those.

While you have to upgrade for more depth, for a free product this is pretty impressive. I also like that Swayy tracks the links I share manually on Twitter, though it’s notable that these don’t have the same sharing results as the ones from Swayy.

Swayy   dashboard stats

Swayy analytics’s free analytics are minimal in comparison, but different. In the main dashboard you can get a snapshot of total views and views of the day, while clicking on the views tab for each collection brings you more stats on visitors, scoops and reactions.

With you can easily get an idea of how engagement is progressing, though you will have to look at individual scoops to see what is happening with them, which makes things a little bit harder. analytics

Winner: Swayy (though many swear by the Pro version of

Additional reading: How to Build Your Own Custom Google Analytics Dashboard

And The Winner Is …

So which one wins? In reading this, you might think that it’s Swayy, but having used them both, I’m still not sure.’s been one of my favorite content curation and social sharing tools for years, but the analytics in the free version aren’t up to snuff. In comparison, Swayy has an uncluttered interface and decent free analytics. wins on the sheer number of places you can share content to, but I love the hashtag and mention suggestions in Swayy.

My recommendation? Give them both a try. Then decide if you want to upgrade to pro for:

  • better scheduling, more dashboards, more social networks and deeper analytics (Swayy).
  • more sharing options, more branding options, more in-depth analytics (

I’ll continue to use them both while I make up my mind. 🙂



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Sharon Hurley Hall

Sharon Hurley Hall is a professional writer and blogger. Her career has spanned more than 25 years, including stints as a journalist, academic writer, university lecturer and ghost writer. Connect with Sharon on her website.


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  1. Anonymous says:
    December 8, 2015 at 2:20 am

    Excellent, what a blog it is! This blog presents valuuable information to us, keep it

  2. March 22, 2014 at 11:37 am

    Hi Sharon,

    It’s been several months since your review so I’m curious if you have made a choice between Swayy and Would love to hear where you are with the evaluation at this point.

    Great article. Thank you for sharing your analysis.

    Marge Brown

    • Sharon Hurley Hall says:
      March 24, 2014 at 8:48 am

      Believe it or not, Marge, I’m still using both. I love Swayy’s daily updates of great content to share, but I still use because it’s a better curation tool and has many more sharing options.

  3. Robert I. Bradshaw says:
    September 30, 2013 at 12:56 am

    1. Viral Content Buzz

    2. Facebook Image Detection Tool by TechWyse

    3. BuzzBundle

    You can read more about the Social Sharing Tools That Do Something Specific at moz blog.

  4. Carlos says:
    September 16, 2013 at 11:46 pm

    Hi Sharon –

    Your article touches on an issue that stays at the forefront of my thoughts, with no definite resolution. The question? How many platforms are enough?

    For instance, Swayy sounds fascinating. I already use and I like its “feel” for inspiring creation. I also use Storify. But even two platforms seems like a lot, when it comes to production.

    There are so many good tools, how does one really choose which to use? From a “scientific” view, I’ve read Gurus go where your target audience is at. Where’s that? Does any platform offer an in-depth analysis of its readership base?

    Any thoughts of yours would be appreciated.

  5. September 12, 2013 at 7:39 am

    Hi Sharon, great comparison. I must say I don’t use either so it was very interesting to see how they stack up. Having a tool find relevant content for you and then enable you to share easily sounds like a very helpful thing. The analytics in Sawwy seem to be far cooler though. However, as you say with Scoop.It Buffer is a major plus as far as I am concerned as I have spent time setting that up and optimising the share settings for the best times.
    Let’s see how they both go, I will try them out

    • September 12, 2013 at 8:03 am

      Yes, it’s hard to get away from the usefulness of Buffer, Ashley. Maybe one day Swayy will integrate Buffer into its tool (although since it has its own scheduling I guess that isn’t very likely). Would be nice, though.

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