People are talking – millions of them. And it’s being archived.
The socially connected world is like a humongous focus group providing terabytes of rich data every second.
Is it really possible to know how the market feels about you, your brands, your products and services?
Yes. It’s called social sentiment and it’s a hot topic in business intelligence circles.
While many disagree on the value of a tweet or a like, they do agree that social media updates send signals about people’s reaction to people, products, services, events and brands. If you read them right, analyzing those reactions can translate to an improvement in profitability.
So it’s no wonder that there is a race to create the perfect tool for capturing, processing and analyzing social media buzz.
Here are 15 of the best social sentiment tools available today and the approximate cost to use the tool.
Free Social Sentiment Tools
Twitter Social Sentiment Tools
If you just want to search Twitter, the features in Twitter’s own advanced search tool may be enough for you. It incorporates the ability to exclude words, use hashtags, select a language, include Twitter accounts and locations, and exclude retweets. You can also see positive and negative opinions as well as questions.
Twendz is based on Twitter’s own search tool. It measures what people are saying on Twitter. Just use the search box to input your topic and the data starts flowing in real time. Color coded boxes to the left indicate positive, negative and neutral sentiment for the main search, as well as for related sub-topics. While the basic web tool is free, Twendz also offers a Pro service.
Sentiment140 is a simple Twitter analysis tool where you can see positive, negative and neutral tweets on whatever you type in the search box.
Twitrrater does pretty much the same thing, with the neat addition of three color coded columns so users can separate positive, negative and neutral tweets. Terms that indicate the sentiment expressed are highlighted.
TweetFeel polls Twitter to highlight positive and negative terms. It’s a simpler tool than some of the others mentioned above.
Multi-network Social Sentiment Tools
5. Social Mention
SocialMention is a free web tool that polls more than 90 online sources to assess the sentiment on any topic. You can see whether the prevailing sentiment is positive, negative or neutral, the ratio of positive to negative, the passion (repeat brand mentions by individuals) and strength (likelihood that your brand will be mentioned) as well as top keywords and top users.
6. Open Social Buzz
Open Social Buzz is a real-time search engine for Facebook, Twitter and Google+. It includes location filtering. You can also search other social sites separately, including LinkedIn. This tool is free. Each result has a color coded button indicating positive, negative or neutral sentiment.
Budget Priced Sentiment Tools ($)
There are also several tools offering increased analytics functionality – for a modest price. Here’s a selection.
7. Hootsuite Pro
Social media dashboard Hootsuite’s Pro version includes some sentiment analysis among its analytics tools and integrates with Google Analytics and Facebook Insights. It starts at $9.99 a month. The free version has limited analytics functionality.
8. Topsy Pro
Topsy’s free version provides some insight into what’s happening on Twitter, but you need the pro version to get sentiment scores for Twitter usernames, keywords, hashtags and topics. Pricing models are not stated.
PeopleBrowsr has a range of social media engagement, monitoring and analytics tools, including Human Sentiment Analysis at 7 cents per post.
Trackur monitors Twitter, Facebook and Google+ as well as news sources, blogs and forums to allow companies to get a picture of who’s talking about a company and what their influence is. Plans start at $18 a month.
Intermediate Priced Social Sentiment Tools ($$)
Vitrue from Oracle provides social marketing analytics on the most popular social media sites, integrating with other analytics tools for a more complete picture of engagement. No price is given on site, but an article in Entrepreneur places entry level packages at $300 a month.
UberVu looks at brand mentions and conversations to grab relevant social signals for companies. Pricing starts at $499 per month.
Enterprise Priced Social Sentiment Tools ($$$)
13. Sentiment Metrics
Sentiment Metrics offers monitoring and analysis to help companies discover trending topics as well as customer sentiment. Pricing models are not stated.
SDL provides a social intelligence tool that collects social media data from different countries and in different languages. Pricing models are not stated.
Radian6 partners with other social insights providers to allow companies to monitor and respond to online social conversations about their brands. Plans start at $5,000 per month.
Whatever your budget, this list of tools provides a good starting point for measuring social sentiment.
What social sentiment tools have you used and what is the approximate cost?