The art of asking for help is a delicate one.
Self-sufficiency is a valued asset in today’s world, along with economization and efficiency. But in the realm of online commerce, not all products can sell themselves.
People are more willing to help than you think, and that can be important to know when you’re trying to get the resources you need to get a job done, when you’re trying to solicit funds, or what have you.
Purchasing potential can increase with efforts made from within the company, including strong copy, high quality images, and generous shipping and return plans. However, so much more can be done with the right help from outside sources.
Want to know how to really draw in customers from all angles of the buyer experience? Take a look at the following four tools ranging from service to analytics to platform optimization. They cover all the bases to help you convert wary browsers into eager shoppers and can make a big difference in your ecommerce optimization efforts.
Any ecommerce venture’s endgame is to convert and sell.
Marketing your store through ad campaigns, SEO and social media is important as it will bring traffic to your site. A good site layout with crisp graphic elements will present your store well when your visitors arrive. However, marketing, UI and design are non-effective if your e-store has performance and stability problems.
You can put all your time into design and marketing but if your store doesn’t work, it’s a waste.
Click to tweet
Store owners who have experienced store downtime will tell you three things:
- It will severely hurt or completely eliminate the chance for a sale during the time your store is down.
- If you don’t detect the problem and fix it promptly, store downtime can cause irreparable damage to your customer loyalty and brand name.
- If you haven’t experienced it yet, get ready because you will. In Ecommerce store downtime is inevitable so don’t rest on your laurels. Lack of proper preparation will increase the damage to your bottom line every time your site suffers from downtime incidents.
The best solution to fight this and prevent it from happening to you is to use a monitoring system for site performance and stability.
A standout example is Shoppimon’s system for Magento stores. It crawls your store, focusing on user scenarios such as searching for a product and checking out a cart making sure user actions are successful.
The system will alert you in real time with possible solutions to the problem. This doesn’t only include store downtime, slow performance and missing site elements are also detected. Think of it as a patrol force roaming your store and constantly checking to make sure all is well.
The two most dreaded words in the shopping experience could easily be “customer support.” Horror stories abound relating to extensive waiting periods, numerous check points, and a myriad of other woes.
Potential issues in the buying process are abated by automated customer service tools like nanorep, which avoid these service-related sins with instant and accurate answers to customers’ unique questions, which are then saved to the site’s knowledge base for future use.
Since better customer support means more buying confidence, it’s time to hop aboard the service train.
Take, for instance, the case of Rubybox, a South African beauty supplier. Rubybox initially implemented an automated email response to customer inquiries, explaining that a customer service rep would be in touch within the next 48 hours.
This lack of immediacy inevitably generated frustration, halted buying momentum, and lost the company some quick sales. Once they adapted nanorep onto their website, however, they found “a 33% drop in customer email questions” even before adding extensive information to their knowledge base.
Nanorep’s dashboard enables the website administrators to see which questions are being answered automatically, thus allowing the opportunity to see the tool at work while also providing a clear view on what new content they should add to their existing auto-response.
In essence, this smart technology helps visitors help you.
We tend to live our busy lifestyles constantly on the go and expect access to our wants and needs at the touch of our fingertips. Ecommerce is beginning to follow suit, catering to those who desire everything optimized for mobility.
That’s where High Street comes in. It’s a mobile Ecommerce optimization platform that considers the ongoing trend of shopping from your smartphone or tablet.
By adapting a platform such as this one into your business, you’re meeting the demand of expectant mobile shoppers who are drawn in by a sleek interface and smooth user experience. This immersive form of online shopping puts HQ images at the forefront, as though the shopper is browsing through a digital fashion magazine.
The app’s first client, Dutch denim brand PME Legend, saw a 98% increase in iPad app conversions within its first month alone, surpassing website sales on iPads and desktop computers alike. This case study also noticed heightened engagement in both pageviews and time logged into the app, as well as additional revenue generated from app sales alone.
Having an appealing website is the first step to increasing customer engagement and sales. Obviously, your customers will never visit your site if it doesn’t appear trustworthy.
This is where great design comes in.
A well-designed website does more than sit and look pretty. It communicates value and legitimacy.
Click to tweet
While there are an abundance of wonderful ecommerce website templates that deliver elegantly designed visuals, Volusion stood in a class of its own as a result of the marketing, analytics, and SEO tools that come as a part of the package.
This all-in-one ecommerce website builder provides almost everything you need to efficiently manage your business and satisfy your customers, including an easy-to-use shopping cart with tools to help you track sales and manage inventory.
In addition, their SEO and analytics features help you understand who is visiting your site, what they are looking for, and how to best attract the right customers. It’s this information that has helped many of their clients to increase sales. In fact, when Mellow Johnny’s Bike Shop began using Volusion, they saw a dramatic increase in exposure, leading to greater sales and profitability.
Crazy Egg lets you know which elements are hottest on your site—quite literally. Heatmap and confetti reports compile data showing which points on the webpage are honed in on the most, allowing your company to see firsthand which methods, layouts, and calls to action work best in generating purchasing potential.
Using Crazy Egg is quite straightforward. By taking a screenshot of a specific URL, the unique platform collects all clicks on that page and uses data visualization to project a heat map on top of this screenshot. Every mouse click is measured according to valuable consumer data, i.e. referrer, country, device type, etc.
Crazy Egg boasts outstanding functionality and visual feedback that other analytical tools lack; it serves as a set of eyes from the customer’s perspective.
The Harry Faye Jewelry Boutique used Crazy Egg to see where their profits were leaking and made adjustments accordingly. The tool allowed them to realize that their video content was misplaced, that their cookie opt-out was driving users off the site, and that social links needed to redirect onto new tabs.
These new insights (and ensuing changes) gained from the heat maps helped the jeweler maximize selling power and paved the way for a more efficient user experience and increased conversion.
As brick-and-mortar businesses continue to make way for virtual e-shops, new sales and marketing methods are required to maximize exposure, credibility, and retention. The aforementioned tools prove that internet shopping doesn’t have to be an isolated endeavor and that emerging technologies help businesses and customers alike.
These tools are easy to implement into your large or small business, and your conversion rates will speak for themselves.
The field of ecommerce is constantly changing and growing. It’s essential to keep up with evolving technologies and tools to help you grow. If your business is ready to take off into a new level of customer satisfaction and usability, this is a great place to start.
What other tools do you use to skyrocket your conversions?
Latest posts by Yoav Vilner (see all)
- 5 Awesome Tools To Skyrocket Your Ecommerce Conversions - August 19, 2015
- 4 Secrets to an Outstanding Mobile Website - June 3, 2013