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Infographic: The Psychology Behind Why We Like, Share, & Comment on Facebook

by Sean Work

Online marketers will love this infographic.

The rest will find it creepy and possibly depressing. Regardless, it’s an amazingly well-done data visualization.

My advice: If you’re a brand, I recommend surveying your Facebook following. And I would do it continuously. Find out as much as you can about your audience so that you can tailor content that will maximize future engagement. This can obviously lead to more likes and followers, which in turn makes it easier for your lead generation and sales efforts. The infographic below can help you shape such initiatives.

Infographic: The Psychology Behind Why We Like, Share, & Comment on Facebook

This infographic was originally published on Quicksprout.com

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Sean Work

Sean Work is the VP of Inbound Marketing here at Crazy Egg. You can follow him on Twitter @seanvwork. You can listen to his podcast "Worketing" on YouTube or SoundCloud.

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