Infographic: The Psychology Behind Why We Like, Share, & Comment on Facebook

by Sean Work

Last updated on August 17th, 2017

Online marketers will love this infographic.

The rest will find it creepy and possibly depressing. Regardless, it’s an amazingly well-done data visualization.

My advice: If you’re a brand, I recommend surveying your Facebook following. And I would do it continuously. Find out as much as you can about your audience so that you can tailor content that will maximize future engagement. This can obviously lead to more likes and followers, which in turn makes it easier for your lead generation and sales efforts. The infographic below can help you shape such initiatives.

Infographic: The Psychology Behind Why We Like, Share, & Comment on Facebook

This infographic was originally published on

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Sean Work

Between rocket science and space shuttle design at Boeing and NASA to building the Kissmetrics blog to 1 million monthly readers, I’ve also helped dozens of online businesses with PPC, SEO, and Conversion Rate Optimization. If you have any questions about generating success online, write me a question now at


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