Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed about where to…
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The Importance of Customer Lifetime Value (CLV) and How to Calculate It
The customer lifetime value (CLV) metric might not sound very important, but failing to calculate it can put you behind your competitors. CLV tells you…
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Free 30-day TrialHow to Record Website Visitors Step-by-Step (10 Actionable Tips)
Imagine if you could record your website visitors’ actions as they swiped, scrolled, clicked, and otherwise experienced your website in real time. Not only is…
Differences Between Lead Gen, Ecommerce, & SaaS Landing Pages
I hate to be the bearer of bad news, but not all landing pages are created equal. And they surely aren’t all created the same….
41 Engaging Examples of the Best Headlines to Rally Your Audience
There’s a reason marketers talk about the best headlines and calls to action more than anything else. It’s because the best headlines and CTAs contribute…
How to Write Killer Sales Copy (And See If It’s Working)
Sales copy matters more than you might think. It’s important to supplement your text with images and video, but words on the page have a…
The Best Way to Increase User Engagement on Your Website
When setting out to create a successful website, you should always be mindful of user engagement. But what does that mean, exactly? When visitors land…
How to Design a Website Layout That Converts in 10 Simple Steps
Aside from having a site that loads quickly, it helps to know how to design a website layout that converts if you hope to find…
How to Do A/B Testing With Landing Pages: A Complete Guide
Neil Patel co-founded Crazy Egg in 2005. 300,000 websites use Crazy Egg to understand what’s working on their website (with features like Heatmaps, Scrollmaps, Referral…
9 Examples of Good (and Bad) Ecommerce Product Pages
If you don’t think ecommerce product pages matter much to your business, consider this scenario: You’re shopping online for a new pair of shoes. The…
Master These Different Types of Testing to Make Your Website an Audience Favorite
With all the different types of testing for websites we now have available, there’s simply no excuse for websites that don’t perform well. That may…
The Best Colors for Websites for Mega Traffic, Conversion Rates & Sales
Web designers are always discussing the best colors for websites, as color is critical to the level of a site’s success. When creating a website…
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