Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed about where to…
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What is a Click Heatmap? Learn How to Create One with Examples and Tips
A click heatmap is a type of heatmap that is invaluable for B2B digital marketers. Occasionally referred to simply as a heatmap, this tool lets…
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Free 30-day TrialWhat is User Experience (UX)? An Essentials Guide for Conversions
Source If any question has plagued digital marketers, it’s the one of defining the concept known as “user experience.” User experience (UX) is so confusing…
What is Click Through Rate? Learn How to Increase It in 6 Steps
A marketing campaign with a low click-through rate (CTR) isn’t going to provide you with the return on your investment (ROI) you’d expect. Only when…
Interaction Design Guide: How to Do IxD in 7 Easy to Follow Steps
Interaction design is all the rage with B2B digital marketers and audiences alike. If you’re not familiar with interaction design or IxD, you should know…
The Basics of Multivariate Testing for a Huge Conversion Boost
Whether you’re interested in gaining more leads, subscriptions, or sales, multivariate testing can give you the major conversion rate boost that you expect. It’s unfortunate…
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A 4-Point CRO Checklist to Give to Your Web Designers
A beautiful website can impress anyone upon first touch. It can scream “premium” and aid greatly in company branding. But beauty and the “wow factor”…
User Experience Design: 6 Simple Steps for Developing Your UX Design Process
User Experience Design or UX design is the process for improving the satisfaction of your website visitors by making your site more usable, accessible, and…
What is Hypothesis Testing and How It’s Done – A Complete Guide with Examples!
When attempting to optimize your web presence for maximum leads and conversions, you may come across terms like hypothesis testing. While the term sounds like…
What is Lean UX? A Beginner’s Guide with Principles, Methods & Tips to Start
Lean UX or lean user experience is the method for creating web offerings that are streamlined and visitor-centric, the very elements visitors today demand. Lean…
Split Testing: Everything You Need to Know Before Running Split Tests
There’s a lot of confusion in the marketing world about split testing, A/B testing, multivariate testing, and the like. What you need to know is…
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