A/B testing can be as simple as reciting the alphabet. You design two versions of a web page (A & B), divide the traffic between the two, then choose the one that gives you the maximum conversions. Simple, right? Not necessarily. Most users struggle with their first few A/B tests.…

For the most part, website visitors are quite predictable. This gives you, a business owner, a huge advantage. Why? Psychology!

How many articles have you read recently about the “conversion funnel”? Probably a lot. If you regularly read marketing blogs, it can sometimes feel like you’re hearing, seeing, and having the term “conversion funnel” shoved in front of your eyeballs constantly. I personally come across conversion funnel information multiple times per…

Looking for email marketing software that has all the features you want at the price you’re looking to pay? These are unbiased reviews of six email marketing providers for any budget ranging from free to enterprise email marketing solutions. Read through the reviews and decide which is best for your…

You know your landing pages are a crucial cog in the conversion funnel. You’ve probably read a few articles on crafting a solid landing page, and perhaps even performed some A/B testing on the pages you’ve made. And you may have been less than impressed with the results. That’s fairly common…

You don’t get much space. 25 characters for the headline. 70 characters of ad text. 35 characters for the Display URL. That’s it. I’m talking of course about those little ads you see whenever you do a search on Google. Some businesses are able to phenomenally successful AdWords ads while…

How long do users stay on your website before clicking away? According to the Nielsen Norman Group, most users stick around less than 59 seconds. So, if you don’t capture a user’s attention in less than a minute, you’ve lost them. I’ve dubbed this “the 59 Second Rule.” Basically, if…

The viral nature of the web makes it an excellent breeding ground for interesting startups. If you have a cool idea, the web can help you spread it.  That is, if you can communicate that cool idea. A startup website has fewer seconds to make an impression than the site…

Your CTA buttons are some of the most important elements on your site. You’ve probably heard this statement dozens of times on various marketing blogs and publications. But it’s repeated so often for one reason: because it’s true. Of course, there are many other factors that go into creating a…