Crafting a high converting landing page is not for the faint of heart. There are dozens of different components to keep in mind, a whole science of psychology lurking beneath the surface, and the vague idea of “what the customer wants” whispering in the background. This means that creating an…

A/B testing can be as simple as reciting the alphabet. You design two versions of a web page (A & B), divide the traffic between the two, then choose the one that gives you the maximum conversions. Simple, right? Not necessarily. Most users struggle with their first few A/B tests.…

If you’re a small fish in the massive ocean of online marketers, chances are you probably have a lot of difficulty getting your voice heard. Sometimes it may seem that despite all the effort and time you put into creating “great content,” it never really seems to make an impact.…

How many articles have you read recently about the “conversion funnel”? Probably a lot. If you regularly read marketing blogs, it can sometimes feel like you’re hearing, seeing, and having the term “conversion funnel” shoved in front of your eyeballs constantly. I personally come across conversion funnel information multiple times per…

You know your landing pages are a crucial cog in the conversion funnel. You’ve probably read a few articles on crafting a solid landing page, and perhaps even performed some A/B testing on the pages you’ve made. And you may have been less than impressed with the results. That’s fairly common…

You don’t get much space. 25 characters for the headline. 70 characters of ad text. 35 characters for the Display URL. That’s it. I’m talking of course about those little ads you see whenever you do a search on Google. Some businesses are able to phenomenally successful AdWords ads while…

You may have noticed that some of your  Google Analytics data isn’t entirely accurate. Whether you saw a sudden, unwarranted change in user behavior, picked up on major differences after a redesign, or found some unexplainable information within a report, there are many things that can indicate issues with your data.…

Your CTA buttons are some of the most important elements on your site. You’ve probably heard this statement dozens of times on various marketing blogs and publications. But it’s repeated so often for one reason: because it’s true. Of course, there are many other factors that go into creating a…

Everyone loves a good intrigue. We like to think there’s a hidden agenda behind everything that inconveniences us in some way. That’s certainly how many SEO professionals see the way that Google controls site owners’ access to information. Case in point: the Google Analytics Not Provided Keywords debate, raging since…