Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed about where to…
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Why That Giveaway Is A Terrible Marketing Idea
Just about every marketer has been there. “Our numbers are looking a little low this month. We need to do something to boost sales.” *Lightbulb* “Let’s…
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Free 30-day TrialOops! Are You Applying The Right Advice To The WRONG Headlines?
Whether we’re discussing copy, conversions, landing pages, SEO, content marketing, etc., headlines nearly always come up as a crucial piece of the puzzle. But not…
Double the Power of Your Content with This One Change
As a copywriter you want to make your copy as appealing as possible and one key way to double its impact is by making it…
How to Use Upsells, Cross-Sells and Bundle-Sells to Increase Revenues
The morning after the premiere of MTV’s Jersey Shore, Viacom reported a 37% increase in earnings. Of this, a 14% increase in worldwide ad revenues was attributed to…
Infographic: How to Design Websites That Engage Customers
If you’re thinking about redesigning your website for engagement, this infographic cuts right to chase and highlights the three main areas you need to focus…
Emojis and Emails, a Match Made in Heaven (Maybe)
I don’t like emojis. There, I said it. I think they’re juvenile and ugly, but whenever I say as much I get called a fun…
Tell Stories That Convert: How to Add Narrative to Your Site
Storytelling is the reigning buzzword in design circles these days. It is cited as a powerful technique for designing user experiences, developing user personas and…
Moving Into the B2B Fast Lane: Boosting Lead Gen with Live Chat
You just increased lead generation by nearly 40%. What do you do next? If you’re Hygiena’s marketing team, you get to work increasing it by…
Researching User Intent: How to Learn What Users Really Want
If you really want to get conversions, you need to be a mind reader. I’m not even kidding. Understanding what users want (known as user…
The Anatomy of a High Converting Lead Generation Form
I’m picky about what I subscribe to. I look at blogs and landing pages every day, and each one tries to capture my email address,…
The Science of Micro-Commitments: Transform Prospects into Buyers with 5 Small Steps
Conversion rate optimization. Once you have a sales funnel up and running, conventional wisdom goes that the name of the game is optimization. But when…
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