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Let’s Dispel Two Myths About Blog Posting Frequency & Word Count

by Sean Work

rand fishkin

Watch this video: Moz’s Whiteboard Friday – The Perfect Blog Post Length and Publishing Frequency is B?!!$#÷x

Information has been floating around for a while that suggests you will rank better in search engines and / or get more traffic by:

  1. Blogging more frequently
  2. Writing longer blog posts (higher word counts)

While we’ve noticed that both of these have seemed to be true in the past, at least anecdotally, this appears to no longer be the case. Myth busted?

There’s Nothing Wrong With Posting Frequently

You’re allowed to post as often as you’d like. There is certainly no rule against this. However, your traffic from search engines may not increase. But, if you’re posting for the right reasons, then it can certainly help. For example, 411posters publishes as soon as a new poster by a known artist has been released. This site will publish multiple times a day because that’s what their audience expects.

If you’re posting low-quality content just for the sake of hopefully getting more search engine traffic, however, your marketing mind is in the wrong place. All that really matters is: what does your audience want or expect from you?

There’s Nothing Wrong With Writing Long-Winded Blog Posts

Some people just can’t help it :). And generally, the longer the blog post, the more likely a search engine visitor’s answer will be buried somewhere in that post. But don’t write long content just to increase your word count. That’s actually one problem you may have with contract writers — often times it’s in their best interest to write long, fluffy content.

So, how long should your blog posts be? Answer: As long as it needs to be. Start by outlining your blog posts. Make sure all the points you want to cover are in that outline. Then, write it. Pretty simple, really. There’s no need to overthink this part.

If You Consistently Publish Amazing Content, More Can’t Hurt

If you really have quality content that the world needs to see, then why hold back? Chances are you’ve created an audience for your content and they are going to want to consume it. Who cares what the search engines “think” of it? You’ve done the greatest favor to your organization possible: you’ve created an active audience that demands your content!

Forget About SEO For A Good Month

Trying to hack your way into the search engines to obtain traffic is the wrong idea. Creating a content platform that creates fervent followers of your true mission is the right idea. Create your content strategy from this angle and you can’t lose.

So stop thinking about SEO for 30 days. Instead, plan out how you’re going to build an audience and produce content they are going to love. Survey your readers. Have one-on-one phone calls if you need to. Just start digging. As a matter of fact, assume it’s 1917 and you’re starting a print publication in a particular niche. How would grow your readership if it were 100 years ago?

2 Comments

DON’T MISS OUT

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Sean Work

Sean Work is the VP of Inbound Marketing here at Crazy Egg. You can follow him on Twitter @seanvwork. You can listen to his podcast "Worketing" on YouTube or SoundCloud.

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  1. Nick Stamoulis says:
    September 12, 2017 at 9:21 am

    I agree. The word count should be what it needs to be, and that’s all. Quality drastically declines once you start trying to fit in more content just to reach a quota.

  2. Joe says:
    September 3, 2017 at 3:40 pm

    Great points Sean, I always go back and forth on what’s better. I think there’s no perfect way to do things. As shown in the Moz/Hubspot study, HubSpot publishes a ton of shorter posts and Moz posts less often but longer. HubSpot tested switching up tactics and saw good things from both. It’ll be a long-lasting debate, but it comes down to blogging the right amount and providing value consistently.

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