Who would ever think that a B2B team chat app would stir up so much enthusiasm that it would turn into a cult following?
Yep. People really love Slack.
- Amazingly designed, easy to understand interface
- It lets you instantly communicate with your team, from wherever you are
- It lets you share files of all types
- All of your communication is housed in-app, so you can look back at it for reference
- Excellent in-app search functionality
- You can customize your notifications
Every business department has its own unique function, and should ideally have a custom communication solution that streamlines that function. There are a number of third-party apps that integrate with Slack and offer you unique and nifty solutions.
This list includes Slack apps that marketers and sales personnel will find handy.
Marketing apps that integrate with Slack
GetResponse is an email marketing and automation tool that lets you create, schedule and analyze email campaigns and newsletters. With its Slack integration, you can view subscribes, unsubscribes, open rates and the status of scheduled campaigns.
This integration is useful for busy marketers who can’t dedicate time to monitoring their email campaigns and marketers who want to share campaign statuses with teammates or managers. The Slack channel that you integrate with GetResponse receives a report of the metrics that you have chosen to monitor. The tool also lets you customize the time and frequency of notifications.
Mention is a web monitoring tool that tracks and reports mentions of your brand and keywords of interest. Using the Slack integration, you can be alerted of mentions without logging into the tool.
The real value in using this integration is when you opt for real-time alerts. Several brands are actively searching for real-time marketing opportunities and turning them into powerful PR moments. Additionally, you can use the tool to manage social media customer support, fetch competitor mentions and daily reports for your brand.
DrumUp is a social media management and content marketing platform. You can use DrumUp’s Slack integration to receive recommendations and schedule content for your Facebook, LinkedIn and Twitter pages.
Sharing top-notch industry content on social media can help client-facing employees establish credibility and authority. You can encourage your team to do it by making the process easy for them. DrumUp’s Slack integration allows automatic delivery of content recommendations based on keywords or from an RSS feed to any Slack channel.
Marker is a screen capture and annotation tool that lets you capture screenshots when browsing the internet. Using Marker’s Chrome extension and Slack integration, you can quickly communicate important information and add context to conversations on Slack.
Marker’s Chrome extension allows you to capture and annotate sections of your screen, and then deliver the resulting image to any Slack channel. Say you want to share unsubscribe numbers and ask a teammate to analyze what went wrong on your last email newsletter, or you want to show your teammates an interesting example of what you want to create for your app/website, you can do it with Marker.
GrowthBot is an intelligent Slack assistant that quickly fetches marketing and sales related content for you.
Some of the content that it can fetch will save you a lot of time. For instance, you can ask GrowthBot to find and report the top Twitter users in your city or the top 10 posts from Moz.com. The tool doesn’t have a definite list of features. You can discover some of what it can do by typing in “Hello” and then “Give me a hint”.
StatsBot is an analytics monitoring tool that delivers reports to your Slack channels. The tool integrates with Google Analytics, Salesforce and Mixpanel, and pulls specific metrics from their reports for you to view from Slack.
The tool alerts you when there is a sharp spike in important metrics, so you can keep an eye on your revenue or engagement post-implementation of a campaign.
GIPHY is a repository for GIFs (Graphics Interchange Format). The Slack bot lets you send random GIFs to your teammates. You use the tool by typing in an emotive description of the GIF you would like to send.
Social media management can be a stressful job, especially for managers handling social support. GIFs can help liven the mood and keep team members engaged and positive. What you end up sending is always a surprise, making it extra-fun for the sender and recipient.
Sales apps that integrate with Slack
Clearbit is sales support tool that helps you understand your prospects better. The tool converts every email lead captured into a profile and sends that info to your Slack channels. The data gathered comes from hundreds of online sources. You can use the info to strengthen your conversion efforts.
The tool also notes patterns in lead capture data and reports potential new clients to you, so you can focus your efforts better.
Madkudu is a sales intelligence app that notifies you of important sales events. For instance, the app lets you know when someone engages with your pages, or when a high potential customer signs-up.
You can use this information to time your sales outreach efforts to coincide with important steps of your customers’ purchase journeys. The app also offers intelligence on who is ready to buy and who is more likely to buy so you can plan your sales approach accordingly.
DataFox is a data mining tool that helps you access important data about your competitors and prospects. The tool captures news and updates about your competitors that you would otherwise not have the time to follow.
Suppose your company has invested in or integrated with another company, and their success affects your own. You can get invaluable information out of milestones related to them, like when they hire a new VP or open a new office.
Don’t Slack On Slack Apps!
There are many more apps with specific features that will simplify your work. All you have to do is explore the possibilities and identify the right mix of apps that can help you organize and streamline your work better.
Do you know of a great Slack app that’s worth mentioning? Leave it in the comments!
About the Author: Disha Dinesh is a Content Writer at Godot Media, a leading content creation firm. Her interests include social media and content marketing. When she’s not writing, she’s on the hunt for social media trends and inspiration.
*Featured image by: Benjamin Gandhi-Shepard
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