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Learn CRO Visually: 13 Infographics on Conversion Optimization

by Sharon Hurley Hall

We’re visual creatures – that’s one of the reasons that infographics are so appealing. For many of us, it’s also about the stats. There’s something appealing about good research clearly illustrated. That’s the reason for this roundup of conversion rate optimization (CRO) tips from infographics, drawn from the length and breadth of the interwebs. Check them out!

1. Execute Your Strategy Perfectly

Want the perfect CRO strategy? Check out this infographic from Quicksprout’s Neil Patel. Titled The Perfect Execution of Conversion Rate Optimization, it covers CRO stats, typical conversion tests, setting up tests, expected results, useful tools and questions to ask.

Key takeaway: User feedback and data are key to make a difference to conversions and revenue.

The Perfect Execution to Conversion Rate Optimization
Courtesy of: Quick Sprout

2. Follow a Proven Path

The Road to Higher Conversion infographic is partly a plug for this year’s Conversion Conference, but it’s still got some value. It outlines a 9-step CRO process and advises a focus on “consistency and process excellence”.

Key takeaway: “Embrace the haters.” In other words, the input of people who don’t like your site can be valuable.

3. Put Items in the Right Place and Don’t Annoy Users

Convert More Website Visitors & Make Your Site Easier to Use says Stoney G deGeyter on the Pole Position Marketing blog. It’s a 22-point checklist, covering everything from navigation, trust building and testing to making sure elements are in the right place on your site.

Key takeaway: “Many things done by web developers can look good to the eye, but can just as often be annoying to the typical visitor.”

Convert More Website Visitors & Make Your Site Easier to Use [Checklist] #webmarketing #infographic @PolePositionMKG
Infographic by Pole Position Marketing

4. Connect and Convert

Leadpages suggests 5 Ways to Fix Your Low-Converting Landing Page Copy So It Connects and Converts. The areas it targets include addressing customers, focusing on benefits, emotional appeal, using a conversational tone, and being convincing. Each area includes supplementary tips to help you execute the strategy.

Key takeaway: Customers “really want to know how your product will make their lives better.” Tell them fast, and they just might click-through.

5. Do Your Research

The SparkPay blog’s infographic is called Supercharge Conversion Optimization: The Facts. The post collates the results of studies into what makes a strong website conversion rate. It includes information on average rates, the CRO landscape, what happens in the hour after visitors land on your page, shopping cart abandonment, copy and more.

Key takeaway: “[Customers] want to know they’ve got the best price, for great a product and they aren’t going to get ripped off.”


Supercharge Conversion Optimization - The Facts - Infographic

Supercharge Conversion Optimization – The Facts – Infographic [Infographic] by the team at Spark Pay

6. Test Landing Pages

This infographic on advanced landing page optimization is from Adsbridge. Unsurprisingly, it promotes their platform, but it also provides valuable information on what works and what doesn’t with landing pages. It also covers eight targets for improvement, ranging from design to CTAs.

Key takeaway: “Every millisecond counts” with loading time. Use a content delivery network (CDN) to boost both speed and conversions.

7. Know Your Conversion Killers

Formstack provides a Marketer’s Guide to Combating Conversion Killers. It outlines five common problems affecting conversions (poor social media use, flat CTAs, lack of strategy, slow page load and no ratings and reviews) and highlights the fact that over 80% of those who leave a site never return.

Key takeaway: Using social auto-fill can lead to a 189% boost in conversion rates.

7 Form Conversion Killers (and how to avoid them)7 Form Conversion Killers (and how to avoid them)

8. Understand the Gender Divide

Men and women – as John Gray said, it’s a Mars and Venus thing. It seems that’s also true with shopping behavior. Ecommerce Platforms has an interesting infographic titled Online Shopping Habits Men vs. Women. It seems the different genders use different platforms and have different attitudes to sales, shipping, coupons, discounts and even preferred devices. For example, women shop ahead of time while men stop shopping when they find something that works.

Key takeaway: Understanding how different groups shop can help you plan for conversions.

9. Make a List, Check it Twice (or More)

On the Modgility blog, Hunter Liptrap offers a Complete Conversion Rate Optimization Checklist. It outlines a six step process for optimizing conversions including setting KPIs, collecting and analyzing data, forming a hypothesis, designing your test and implementation. There are useful checklists for each section, and an in-depth article puts the whole infographic into context.

Key takeaway: make your A/B testing process transparent to those doing it.

Conversion rate optimization process checklist

10. Psych Out Your Customers

In 10 Ways to Increase Conversions Using Psychology, Hubspot collates scientific findings to help boost conversions. It covers understanding buyers, highlighting strengths, lighting up customers’ brains and much more.

Key takeaway: Sometimes playing devil’s advocate can put customers on your side.

11. Check Out Your Shopping Cart

Visual Website Optimizer (VWO) shares The Anatomy of a Perfect Checkout Page. It includes statistics on and reasons for shopping cart abandonment. There are tips on improving the checkout process covering form design, billing, shipping and payment, confirming orders and more, and VWO also highlights the importance of testing.

Key takeaway: Experiment to tune your checkout process and you will get happy customers who come back to you.

The Anatomy of a Perfect Checkout Page

12. Understand SEO

We already know the link between SEO and conversions, but Hubspot reinforces this with an infographic on How to Actually Get Found in Search in 2015. Stats cover mobile and desktop search, ranking factors, and pay per click, among other topics.

Key takeaway: The first search result is often the brand. This has a 50% CTR so getting SEO right helps conversions.

13. Send Better Emails

Using data from a 2014 report, 7 Data Backed Tips for Sending Better Emails looks at things you can do to make your email marketing more effective and increase conversions. It outlines key findings about email clients, optimization, filtering, user behavior and more.

Key takeaway: It matters how you say it. Optimize your subject lines.

7 Data-Backed Tips for Sending Better Emails Infographic

Infographic by: Market Domination Media

Study the infographics in this roundup for data-backed tips to help you adapt your current strategy. If you already know it all, give yourself a high five for a job well done and share your best tips in the comments below.

Read other Crazy Egg articles by Sharon Hurley Hall.

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Sharon Hurley Hall

Sharon Hurley Hall is a professional writer and blogger. Her career has spanned more than 25 years, including stints as a journalist, academic writer, university lecturer and ghost writer. Connect with Sharon on her website.

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