I’m not going to lie – visual communication is incredibly more effective than just using plain old text.
I’ll prove it to you.
Which set of instructions is quicker to understand and more effective overall?
Obtain a pair of scissors. Hold the bag out in front of you. Locate the perforated seam at the top of the bag. Using your scissors, carefully cut along the perforated line. Discard any excess trimmings. The bag is resealable – so close after using to preserve freshness.
Which set of instructions is going to help you get the job of opening something done faster?
Yep. I thought so.
And when you add text with visualizations – oh boy – you have a communication knock-out-punch combo at your fingertips. If you really want to nerd out on the specific subject of how text and imagery communicate effectively, I recommend learning from the master: Scott McCloud.
Watch this fun TED Talk by Scott – You won’t regret it!
Today’s infographic is also fun and full of stats that will turn you into a visual content marketing disciple.