DON’T MISS OUT

Get updates on new articles, webinars and other opportunities:

Infographic: This Is Your Brain On Visualization

by Sean Work

I’m not going to lie – visual communication is incredibly more effective than just using plain old text.

I’ll prove it to you.

Which set of instructions is quicker to understand and more effective overall?

This:

cut here

Or this:

Obtain a pair of scissors. Hold the bag out in front of you. Locate the perforated seam at the top of the bag. Using your scissors, carefully cut along the perforated line. Discard any excess trimmings. The bag is resealable – so close after using to preserve freshness.

Which set of instructions is going to help you get the job of opening something done faster?

Yep. I thought so.

And when you add text with visualizations – oh boy – you have a communication knock-out-punch combo at your fingertips. If you really want to nerd out on the specific subject of how text and imagery communicate effectively, I recommend learning from the master: Scott McCloud.

Watch this fun TED Talk by Scott – You won’t regret it!

Today’s infographic is also fun and full of stats that will turn you into a visual content marketing disciple.

your brain on visualization infographic

This infographic was created by Quicksprout.com and Single Grain.

No Comments

DON’T MISS OUT

Get updates on new articles, webinars and other opportunities:

Sean Work

Sean Work is the VP of Inbound Marketing here at Crazy Egg. You can follow him on Twitter @seanvwork. You can listen to his podcast "Worketing" on YouTube or SoundCloud.

NO COMMENTS

Comment Policy

Please join the conversation! We like long and thoughtful communication.
Abrupt comments and gibberish will not be approved. Please, only use your real name, not your business name or keywords. We rarely allow links in your comment.
Finally, please use your favorite personal social media profile for the website field.

SPEAK YOUR MIND

Your email address will not be published.

Show Me My Heatmap

Tools like @CrazyEgg & @mouseflow are a few user testing tools to make websites more awesome: hubs.ly/H01gDZZ0

HubSpot

@HubSpot