Infographic: The Perfect Execution of Conversion Rate Optimization

by Sean Work

Last updated on December 7th, 2017

Today’s infographic is a good primer on what it takes to effectively run a conversion rate optimization campaign.

However, one thing I would like to add to this recipe is documentation.

Conversion rate optimization is a science project. You’re dealing with data, hypotheses, results, measurement techniques, and sources of errors. Sounds like chemistry class, right?

Proper documentation is extremely helpful for interpreting results, understanding causes and types of errors, and providing historical records for future testing. If you’re running conversion rate optimization experiments today, you may have to hand the baton off to someone else when you move on. If you’re not documenting your tests, you’re not doing your company any favors. That’s why we made The Crazy Egg A/B Test Planning Guide. It’s a free PDF download. We hope it makes your testing journey easy and orderly!

The Perfect Execution of Conversion Rate Optimization Infographic

This infographic was originally published on

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Sean Work

Between rocket science and space shuttle design at Boeing and NASA to building the Kissmetrics blog to 1 million monthly readers, I’ve also helped dozens of online businesses with PPC, SEO, and Conversion Rate Optimization. If you have any questions about generating success online, write me a question now at


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Really easy to understand the user behavior with the new @CrazyEgg reports! @qubitTV #UX #prodmgmt

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