Infographic: How to Effectively Use Remarketing To Increase Your Revenue

by Sean Work

Last updated on August 21st, 2017

A word of caution: From my own anecdotal evidence, people find being “followed” around the Internet really creepy. And you have to stop for a moment and think about what that does to your brand image.

If your product or service is in the B2B marketing or sales space, then I wouldn’t worry about this. Most people in our industry understand remarketing and retargeting.

But, if you’re in the B2C space, it might be a good idea to survey your customers that converted from a retargeting campaign and ask how they felt about your ads. Try to detect if your campaign had any negative impact on your brand. The preservation, and more important, the improvement of your brand image is more valuable than one retargeting campaign. Trust me.

If you’re going to venture into the world of remarketing, Quicksprout has a few good tips presented in the infographic below:

How to Effectively Use Remarketing To Increase Your Revenue

This infographic was originally published on Quicksprout.com

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Sean Work

Between rocket science and space shuttle design at Boeing and NASA to building the Kissmetrics blog to 1 million monthly readers, I’ve also helped dozens of online businesses with PPC, SEO, and Conversion Rate Optimization. If you have any questions about generating success online, write me a question now at writesean.com.

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