Those two words are all it takes to make all SEOs (search engine optimizers) and internet marketers cringe.
But honestly, you shouldn’t really fear these words. There is an easy recipe to follow so that you’ll never have to worry about it:
- Make Sure Your On-Page SEO is Tip-Top – Many websites suffer from poor on-page SEO issues. Have an SEO professional audit your website and implement their recommendations. This means get your title tags in order, use meta descriptions, and stay away from keyword cannibalization.
- Create Useful Content – I purposely stayed away from using the word “great.” Too many people say, “just create great content.” But what does that really mean? If you stick to making useful content, other sites will link to you and share your content on social media. And, if you didn’t know, links to your content are what boost your SEO. You may have to promote this content until the cows come home, but it’ll work.
- Nail Down Your USP (unique selling proposition) & Get Press! – If you’re in business, you have to be different. What is it that makes your product or service different from all the rest? Really boil that message down and consider hiring a great PR firm to get you exposure. Great PR is your SEO’s best friend ;).
The bottom line is: when you don’t have to actively try and get backlinks to your website, you tend to stay out of trouble.
If you’re still worried about what penalties may be lurking around the corner, check out the infographic below.