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Infographic: How to Get Customers Without Spending Any Money

by Sean Work

This is a dangerous topic.

Of course, we all want to get customers without spending a dime.

But there’s an old saying that comes to mind:

Be careful not to be penny wise and pound foolish.

So, there are two important points here:

  1. Always work on figuring out ways to increase your KPI (key performance indicator) performance that also increases your overall ROI.
  2. Factor in the costs of time AND energy when operating low-cost activities. You may have found a cheaper way to do things, but is it too time-intensive? Does it become too laborious and start to eat away at your morale? Do the results hurt or “cheapen” your brand in any way? Look at all types of costs. Try to quantify them if you can.

Sometimes, spending a bit more money to get things done the right way can improve your ROI, ultimately. But, at the same time, get creative and try to find ways to stir up business for next to nothing. A good book to get your brain swirling with ideas is: Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business.

And while we’re on the topic, check out the infographic below to get some ideas you can try today!

How to Get Customers Without Spending Any Money Infographic

This infographic was originally published on Quicksprout.com.

7 Comments

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Sean Work

Sean Work is the VP of Inbound Marketing here at Crazy Egg. You can follow him on Twitter @seanvwork. You can listen to his podcast "Worketing" on YouTube or SoundCloud.

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  1. prathibha says:
    February 22, 2017 at 6:24 am

    Hi,
    Wow it’s an awesome post that surely helpful to the users the image you posted is so informative ,surely i can implement few things by reading your post.
    thank you.

  2. Jan Oršula says:
    February 21, 2017 at 12:09 pm

    Hello Sean, I’ve been using a few of these strategies and leveraging existing communities is my favorite tip.

    I’m not as active as I could be on Quora and Reddit, but I’ve been getting great results on Triberr and GrowthHackers

    Also, if you want to spend a little money, Quuupromote is a great service. Every time I promote my article there, I get 200-300 shares on Twitter + a lot of shares on other Social Media sites.

    • Sean Work says:
      February 21, 2017 at 5:56 pm

      Oooooh thanks for that tip! 🙂

  3. Sienna Eskildsen says:
    February 20, 2017 at 2:43 am

    wow your this infofraphic image is very informative and interesting and it is easy to learn how we can attract and get to the customers.

  4. Emmerey Rose says:
    February 17, 2017 at 10:40 pm

    Great tips Sean! For small startups, budget is always limited. These tips definitely come very handy. Love the infographic! Anyway I was wondering, do you suggest reaching out to a few big bloggers/influencers with a huge massive following or to many bloggers but with average followers? which do you think works best?

    • Sean Work says:
      February 20, 2017 at 6:29 pm

      Hmmm…It can’t hurt to do both. I usually record my successes on a spreadsheet to see what’s working best.

      • Emmerey Rose says:
        February 21, 2017 at 9:13 pm

        Aha, I definitely should do that as well 🙂 Thanks Sean!

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