There’s no question that your home page is the most important page on your website. It’s incredibly important for converting visitors into customers and it’s also deathly important to your SEO.
Usually, having concise home page copy in addition to a clutter-free experience tends to be the best for increasing conversions. But on the other hand, it’s the worst for SEO. Generally, a long and descriptive home page is probably your best shot at letting the search engines know what your business is about.
So what do you do?
- If you’re a startup – Shoot for descriptive copy. Keep your main USP at the top of the page in a clutter-free zone. If you need people to sign up, include the necessary forms or calls-to-action in that same zone. Keep your descriptive copy about what you do below this area.
- If you’re an established business – And your SEO is in good shape (which means you probably have a good link profile), feel free to experiment with concise and longform copy to see what converts best for you. Keep an eye on your SEO performance as well and record any serious jumps along the way.
The infographic below is a good recipe to follow if you’re in the midst of tackling this very problem.