How Consumers Use Mobile In The Marketplace [Infographic]

by Russ Henneberry

Last updated on February 19th, 2018

As we speak, consumers are researching products and services, making purchases and then talking about their experience with that product or service with their friends in social networks.   All from a device that fits in their back pocket.

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How Consumers Use Mobile In The Marketplace

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<a href=""><img title="How Consumers Use Mobile In The Marketplace" alt="How Consumers Use Mobile In The Marketplace" src=""  /></a>
<a href="">Infographic brought to you by Crazy Egg Analytics</a>

Key Takeaways:  How Consumers Use Mobile In The Marketplace

  • Consumers are researching purchases on mobile devices
    • 45% of consumers use smartphones to research products WHILE they are in a store – Click to tweet this stat
    • Google has seen 5 times growth in the number of mobile search queries it receives – Click to tweet this stat
    • Mobile apps like Amazon’s Price Check allows shoppers to scan barcodes and compare prices
  • Consumers are using mobile devices to purchase products
    • Tablet owners are leading the charge with 72% reporting making a purchase on their tablet weekly – Click to tweet this stat
    • 1/3 of American consumers purchased a product from a mobile phone in 2012, nearly double that of 2011 – Click to tweet this stat
  • Consumers use multiple devices at the same time
    • The most popular combination:  the smartphone and the TV
    • 46% of Americans had researched on a smartphone then purchased in a store – Click to tweet this stat
    • 41% had researched on a smartphone, then purchased from a desktop or laptop
  • Mobile consumers are going social
    • 60% of mobile users use their devices for daily social network activity
      • 65% of social media use social to learn more about brands, products and services at least once per month
      • 53% compliment brands on social networks at least once per month
      • 50% of social media users complain about brands at least once per month on social networks – Click to tweet this stat
  • Mobile consumers are going local
    • 1 out of 4 searches on Google are local – Click to tweet this stat
    • 94% of smartphone users have searched for local information – Click to tweet this stat
    • 70% called a business after a local query
    • 60% visited a brick and mortar location after a local query



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Russ Henneberry

Russ Henneberry is the Editorial Director at Digital Marketer. He's worked on digital marketing projects for companies like CrazyEgg, and Network Solutions. You can connect with Russ on Twitter, LinkedIn, Google+ or on his blog.


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  1. Anonymous says:
    January 2, 2017 at 5:35 am

    The infographic is really interesting as it so precisely narrates modern consumers’ purchase trends! Now, it would be interesting to watch how the multi-screen usage dictates shopping behavior in coming days.

  2. February 1, 2013 at 12:46 am

    Nice job on the infographic. Give your marketing person a hug.
    And across different sites, we’ve seen a lot of “browsers” on iPhones and Android, but nearly all the actual conversions from mobile were on tablets.

    • Russ Henneberry says:
      February 1, 2013 at 8:23 am

      Thanks Bruce. Just hugged myself. 🙂 And thanks for adding that info. It does seem that tablets are a very popular way to make purchases.

  3. January 31, 2013 at 1:14 pm

    Thanks for the great infographic! It’s estimated that by 2015 most communication and purchasing will be done using some sort of mobile device.

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