DON’T MISS OUT

Get updates on new articles, webinars and other opportunities:

Infographic: How Colors Affect Conversions

by Sean Work

Grab your designer and sit them down for this one.

Color is a subtle beast.

Get the right color scheme down, and you could hit the jackpot. Get it wrong, and you might turn a huge chunk of visitors off. Or even worse, they may not notice your call-to-action.

And with an almost limitless amount of color combinations to test, it’s virtually impossible to A/B test your way to the most optimal combination.

So what do you do?

Your best shot is trust your designer’s instinct. Or at least have he or she determine your testing hypotheses if you’re going to test colors. That’s right: Get your designer involved in your CRO process!

how colors affect conversion rates

This infographic was originally published on Kissmetrics

3 Comments

DON’T MISS OUT

Get updates on new articles, webinars and other opportunities:

Sean Work

Sean Work is the VP of Inbound Marketing here at Crazy Egg. You can follow him on Twitter @seanvwork. You can listen to his podcast "Worketing" on YouTube or SoundCloud.

3 COMMENTS

Comment Policy

Please join the conversation! We like long and thoughtful communication.
Abrupt comments and gibberish will not be approved. Please, only use your real name, not your business name or keywords. We rarely allow links in your comment.
Finally, please use your favorite personal social media profile for the website field.

SPEAK YOUR MIND

Your email address will not be published.

  1. Anonymous says:
    August 28, 2017 at 3:20 pm

    Cheers for this kind of data I was checking all Google to locate it!

  2. Nick Raineri says:
    January 24, 2017 at 2:40 pm

    I’ve always felt that color and visuals have more of an impact than most people realize and this post just goes to further solidify that point. Thanks for sharing Sean!

  3. Anonymous says:
    January 21, 2017 at 8:26 am

    Get the right color scheme down, and you could hit the jackpot. Get it wrong, and you might turn a huge chunk of visitors off.

Show Me My Heatmap

@CrazyEgg is the ultimate #bloggertool.

Everything Food Con

@foodbloggercon