Infographic: How Colors Affect Conversions

by Sean Work

Last updated on July 24th, 2017

Grab your designer and sit them down for this one.

Color is a subtle beast.

Get the right color scheme down, and you could hit the jackpot. Get it wrong, and you might turn a huge chunk of visitors off. Or even worse, they may not notice your call-to-action.

And with an almost limitless amount of color combinations to test, it’s virtually impossible to A/B test your way to the most optimal combination.

So what do you do?

Your best shot is trust your designer’s instinct. Or at least have he or she determine your testing hypotheses if you’re going to test colors. That’s right: Get your designer involved in your CRO process!

how colors affect conversion rates

This infographic was originally published on Kissmetrics

3 Comments

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Sean Work

Between rocket science and space shuttle design at Boeing and NASA to building the Kissmetrics blog to 1 million monthly readers, I’ve also helped dozens of online businesses with PPC, SEO, and Conversion Rate Optimization. If you have any questions about generating success online, write me a question now at writesean.com.

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  1. Anonymous says:
    August 28, 2017 at 3:20 pm

    Cheers for this kind of data I was checking all Google to locate it!

  2. Nick Raineri says:
    January 24, 2017 at 2:40 pm

    I’ve always felt that color and visuals have more of an impact than most people realize and this post just goes to further solidify that point. Thanks for sharing Sean!

  3. Anonymous says:
    January 21, 2017 at 8:26 am

    Get the right color scheme down, and you could hit the jackpot. Get it wrong, and you might turn a huge chunk of visitors off.

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