Social media can be a real time waster if you don’t have the right systems to manage it. Everything happens so fast on social media that you and your team can easily feel overwhelmed, lose focus, and ultimately fail to achieve your business goals.
This is where a social media management platform like Hootsuite is so valuable. As the world’s leading social media marketing & management tool, Hootsuite helps businesses get a grip on the most relevant social media trends, create and publish high-quality content, and monitor audience conversations to stay on top of everything happening in the industry.
But like any other product, Hootsuite isn’t perfect for everyone. Thankfully there are several equally high-quality Hootsuite alternatives in the market that can help you turn social media into your biggest branding and sales channel.
In this detailed article, we’ll discuss the best Hootsuite alternatives and help you choose the right one for your business needs.
The Best Hootsuite Alternatives
During our research, we found the following social media marketing and management tools as the best Hootsuite alternatives.
Hootsuite Alternative #1: Sprout Social
Sprout Social is perhaps the closest alternative to Hootsuite considering its robust social media marketing and management features.
It is a leading tool with over 30,000 customers including brands such as Shopify and Subaru using it for social media listening, sentiment analysis, content planning & publishing, and general social media management.
Sprout Social’s primary benefits include social media scheduling, monitoring, listening, and engagement. You can connect different social media profiles to your Sprout Social account and schedule your posts in advance from a single platform instead of posting separately. This saves a lot of time, improves your productivity, and helps you create more social media content faster.
In addition, you can use Sprout Social to find and analyze your audience’s conversations and extract actionable insights to improve your brand’s performance.
Other features, such as analytics, content publishing, and employee advocacy make Sprout Social an ideal B2B social media marketing platform. Try it today by activating your 30-day free trial.
Hootsuite Alternative #2: Agorapulse
Agorapulse is a world-class social media management tool used by over 31,000 brands and customers worldwide including Ogilvy and Shipt.
It immediately stands out from its competitors due to its attractive user interface and extremely easy-to-use options.
Agorapulse provides you with a unified social media inbox where you can receive audience engagement messages and comments from multiple social media profiles. It makes it super easy to organize your messages and respond to them in a timely manner.
But that’s not all.
Agorapulse also offers content publishing and scheduling features to help you centralize all your social media content. This means you can create one piece of content and use Agorapulse to distribute it across your social media platforms. Other key features include social media listening, analytics, and collaboration tools.
The best part? Agorapulse offers a free plan along with three other highly affordable subscription plans for all kinds of users. So, if you want to make social media less boring and more engaging, start your Agorapulse 15-day free trial now.
Hootsuite Alternative #3: Adobe Express
Adobe Express recently acquired ContentCal, a social media scheduling app, to become an ultimate social media designing and publishing tool.
Think of Adobe Express as an advanced content designer that comes with hundreds of templates and stock visuals to help you create stunning social media content in no time.
It is not a complete alternative to Hootsuite since it lacks social media listening and monitoring features. But if you’re looking for a social media scheduler with ultimate content creation and editing features, Adobe Express is an excellent choice.
Adobe Express offers a generous free subscription plan allowing you to experience all its core features.
Hootsuite Alternative #4: Eclincher
Eclincher is an enterprise B2B social media management platform designed to help business and professional agencies efficiently manage social media campaigns.
It consists of powerful features that give you complete control over your social media content and allow you to achieve your audience engagement goals.
With Eclincher, you get a complete reputation management solution using which you can monitor your brand sentiment across social media platforms, news websites, blogs, and forums. You can find out what your audience is talking about, how they perceive your brand, and how to improve your reputation with them.
Eclincher also comes with a complete social media content creator and scheduler using which you can create stunning visual content across platforms and publish it at the same time. It provides you with platform-specific guidelines for content creation and helps you make tweaks before publishing.
Eclincher’s biggest strength is its team management and collaboration suite that you can use to manage multiple accounts, share calendars, and collaborate on content creation, making it an ideal solution for agencies.
You can try its features by signing up for its 14-day free trial.
Hootsuite Alternative #5: Buffer
Buffer is among the most popular social media marketing and management tools in the world, and a widely used Hootsuite alternative.
It simplifies social media management by helping you identify your best-performing content, your highest engagement times, and the most engaging content types. This allows you to create proven content campaigns at the right times resulting in a drastic increase in user engagement.
Buffer also helps you manage your social media messages by providing you with a unified inbox where you can respond to comments, mentions, and direct messages across your social media profiles.
Buffer offers a free plan using which you can test its features and decide if it’s the right solution for your business.
More Top Social Media Marketing Tools
We’ve briefly covered some of the popular Hootsuite alternatives in this article so far. However, we’ve published a dedicated post that lists more social media marketing platforms and evaluates their features, user experience, and pricing in more detail. Since all the platforms we’ve covered in our detailed analysis are worth using, we’ve categorized them according to use cases and shared our recommendations for the best tools for different end-users. So if you’re looking to make an informed choice, see all of our top picks here.
Our Take on Hootsuite
Before comparing Hootsuite with its alternatives, let’s first examine it in detail to see what it offers and why it is considered one of the best social media marketing and management platforms.
Hootsuite is an all-in-one social media management tool designed for professionals, entrepreneurs, businesses, and agencies. It helps you gain control of your social media presence and create strategic content that drives results.
It does so by integrating with all your social media profiles on platforms like Facebook, TikTok, Twitter, LinkedIn, Instagram, and YouTube. It then evaluates your content and helps you find
- Your best-performing posts
- Your highest engagement times
- Your most engaging content formats
- Your most engaged audience
- Your best performing social media platforms
Based on these findings, Hootsuite allows you to amplify your best content and increases your social media content’s efficiency.
Apart from this, Hootsuite is an excellent social media monitoring and engagement tool. It allows you to listen to the most relevant conversation around your chosen topics, identify your audience’s needs, and engage with them when they’re most willing to talk.
In addition, Hootsuite’s content creator and scheduler help you automate content publishing so that you don’t need to stay connected to social media 24/7.
Other valuable Hootsuite features include analytics, collaboration, advanced user management, and an excellent user interface.
When it comes to pricing Hootsuite offers four subscription plans for different end-users.
- Professional – $49
- Team – $129
- Business – $739
- Enterprise – Custom quote
The plans offer different features and user limits that you can explore on Hootsuite’s pricing page. To help you choose the right plan, Hootsuite offers a 30-day trial on all subscriptions.
Let’s now quickly compare Hootsuite with some of its most popular alternatives to see what they offer.
Hootsuite Vs. Sprout Social
Both Hootsuite and Sprout Social are powerful social media marketing and management platforms. Both offer world-class social media scheduling, content creation, publishing, and management features.
However, Sprout Social takes the lead in social listening and sentiment analysis. It provides you with an easy-to-use interface where you can quickly find brand mentions and relevant conversations to help you understand what your audience is discussing.
In addition, Sprout Social also provides more well-rounded employee advocacy features allowing you to amplify your content using your team’s social media presence.
But overall, Hootsuite covers most bases and is more suited to entrepreneurs, small and medium-sized businesses, and agencies.
Sprout Social, on the other hand, is the better choice when you want to design an employee advocacy program or require more refined social listening features.
Hootsuite Vs. Agorapulse
Agorapulse has evolved into an excellent social media management and messaging platform with a lot to admire.
Apart from having an intuitive user interface and easy-to-use options, the biggest strength of Agorapulse is its unified messaging platform. It helps you declutter your social media conversations and organizes the messages from all your social media platforms so that you can easily read them and respond.
So, if audience engagement and messaging are among your core requirements, Agorapulse is an excellent choice.
Hootsuite, on the other hand, offers superior scheduling and social media monitoring features. Its publisher is a lifesaver for frequent content creators and its audience insights help you provide direction to your social media campaign.
Hootsuite Vs. Adobe Express
Adobe Express and Hootsuite weren’t direct competitors until Adobe Express acquired ContentCal, a social media scheduling and listening app.
Adobe Express now offers excellent content creation and visual editing features along with advanced filters and a mammoth stock library using which you can create jaw-dropping content for your social media profiles.
So, if you’re looking for a specialized app that can turn ordinary pictures into stunning visuals, and schedule them across your social media profiles, Adobe Express is an excellent choice.
However, if you also want social media listening, team management, and collaboration features, Hootsuite is still the better option. Its content publishing and scheduling options are comparable with any other tool, plus its advanced insights, unified inbox, and campaign planning tools are superior to most other apps.
Hootsuite Vs. Eclincher
Eclincher and Hootsuite appear to be perfect competitors. However, on a closer look, you’ll find that Eclincher is specifically designed for organizations with large social media teams and agencies with multiple clients and portfolios.
Eclincher is a more holistic reputation management platform that allows you to monitor and examine audience conversations across social media platforms, news websites, blogs, and forums. It provides you the necessary insights to understand your audience’s sentiment and tailor your strategy accordingly.
It also offers superior team management and collaboration features critical for large organizations and agencies. However, it is more expensive than Hootsuite and might be an overkill in terms of features for small and medium-sized companies.
That doesn’t mean Hootsuite isn’t valuable for agencies or large organizations. Hootsuite’s audience insights, social listening, content publishing, and team management features are world-class. Plus, it is more affordable than Eclincher.
Hootsuite Vs. Buffer
Hootsuite and Buffer used to be in the same league until Hootsuite significantly improved their product. However, Buffer is still an excellent choice for several business types.
For example, Buffer is perfect for small businesses, freelancers, entrepreneurs, and organizations looking for a reliable social media scheduling tool. It provides users with insights that help them find their best-performing content and the highest engagement content types. In addition, it provides you with a robust content creator and a unified messaging inbox to engage with your audience.
So, if you’re looking for a more affordable social scheduler, Buffer is worth considering.
Hootsuite, in comparison, offers more features than Buffer. For example, its social listening and monitoring capabilities are much superior. Similarly, it allows better collaboration and makes content creation much simpler.
So, if you’re an agency or an organization looking to up your social media game, Hootsuite can be an excellent choice.
Which Hootsuite Alternative Is Right For You?
All the tools we’ve discussed in this article are excellent Hootsuite alternatives in different ways. But which one is perfect for your business? The answer to this question depends on your business goals and needs.
So, if you still haven’t made up your mind, read our detailed review of the top social media marketing and management platforms to get additional information.