For a marketer, there’s nothing better than concocting the perfect combination of art with a little science. The infographic below gives you some helpful tips for your pay-per-click advertisement copy, while including some extremely useful industry data.
However, I want to sound a tiny alarm first…
One trap that a lot of pay-per-click advertisers fall into is that they compartmentalize each part of their campaign. They laser focus on writing ads that they hope will have the highest click-through possible, using all the tips and tricks currently available. Then they move on to building a landing page without thinking about the entire messaging of the campaign.
The prospect is to be led from advertisement to landing page to delight. Create the entire campaign for the “delight part”. Don’t isolate each step. Take a step back and think about how the prospect is engaging with each part of the journey. Does it make any sense? Is this the experience you want them to witness? More importantly, is this the selling experience you want to represent your brand?
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