4 Ways To Grow Your Email List And Boost Conversions By Over 50%

by Adam Connell

Last updated on July 11th, 2018

Experts all over the web swear by building your email list.

After all, entire businesses have been built off the back of email marketing.

And it all sounds so straight forward in the beginning.

Choose an email marketing provider, add some opt-in forms to your blog and then wait for the hordes to sign up.

Then you wait…

Yet the hordes of subscribers don’t appear.

And the reality that this is much harder than you first thought starts to sets in.

I’ve been there before and I have felt the same frustration that you do.

But, there are tactics that you can use to boost your conversions and get more subscribers.

Double your conversions with 2-part blog posts

Offering your readers something unique can be very powerful.

But, what if you published the first part of a 2-part blog post, then offered that second part to readers that opt-in to your list?

This is exactly what Kim Roach tried on one of her blog posts earlier this year, and this single post resulted in generating 694 subscribers. Conversions for that single post were at around 15%.

That’s a huge number for a single blog post.

Why this works so well

People reading the post are reading because that’s what they’re there for.

And the offer of a 2nd part provides a logical next step with potentially more value on offer than they have received from the initial post, and were promised in the headline.

How to implement this tactic yourself

Kim used a nicely designed button which was added as an image.

Buzz Blogger Call To Action

The next step involves using a 2-step opt-in form process (more on this later) whereby the reader clicks on a link and sees an opt-in form with a direct call to action.

Buzz Blogger Leadbox

These are a little tricky to setup, Kim uses LeadBoxes for this which is a tool that LeadPages customers get access to.

LeadPages starts at $37/month, but it has plenty of great features.

One in particular that is very helpful here is the digital asset delivery feature, where you simply upload a file to your LeadPages account. When readers subscribe to your list, this is emailed out automatically.

Alternatively, an opt-in content locker plugin like this could be used if your blog runs on a self-hosted installation of WordPress.

Finally, I think it’s important to consider your post title. For example, if you offer 30 tips for your readers, you need to include those in the post and offer additional tips when the reader subscribes.

Otherwise the promise conveyed in your headline will be broken and potentially have a negative impact on conversions.

Use a social squeeze page and get incredible results

Brian Dean recently shared a case study which showed how a new page on his blog was converting at 21.7%.

Brian Dean's Social Squeeze Page

Brian calls this a ‘social squeeze page’ and when you look at it, it looks pretty straight forward right?

But, here’s the thing – it works.

Why this works so well

It all starts with the topic, and Brian has picked a topic that anyone in the SEO and marketing space would desperately want to learn about.

The rest of the page is designed in a straight forward way, with social sharing buttons to push the page further, and a sign up form that jumps out at you.

There’s something else that makes this page incredible.

The offer is pitched as a straightforward sign up to Brian’s newsletter with the promise of more content like that which is on the page.

This is great because those which subscribe are handing over their email address because they really want to be on Brian’s list.

Not just because they want to get a free eBook.

Brian initially sent this to his email subscribers as an exclusive piece of content, then to get a continued stream of traffic; it was added to his blogs sidebar:

Backlinko Sidebar Call To Action

How to implement this tactic yourself

Implementing this is quite straightforward.

The most important thing here is to identify a topic that your readers are desperate to learn more about. Then couple that with a compelling headline and you’ve got yourself a solid foundation to build on.

All you need to create the page is the ability to add a page to your site without a sidebar (to minimize distractions). You then need a solution for adding social sharing buttons and a sign-up form below the content.

Now you need to think about you’re going to drive traffic to the page.

Here are a few suggestions:

  • Promote via your social media profiles
  • Purchase Facebook Ads
  • Add a call to action to your sidebar
  • Email the page to your email list
  • Use Hellobar to increase lead flow (more on this in a moment)

Try a 2-step opt-in process and watch as it improves your conversions

Earlier I mentioned the 2-step opt-in form that Kim Roach uses as part of her 2-part blog post strategy.

The same 2-step opt-in process can be used elsewhere on your site, and to great effect as Ian Brodie shows in a case study published on LeadPages.

Ian found that by swapping out his regular opt-in form for a button that opened a Leadbox when users clicked, he was able to boost conversions by 59%.

Why this works so well

The thinking behind this is that it’s easier to get someone to click a button than to enter their name and email address into an opt-in form.

And by getting readers to comply with that single action and effectively say ‘yes,’ it’s easier to get them to complete the next action, which is handing over their email address.

How to implement this tactic yourself

In order to test this for yourself, you would need to create a split test using a tool like Optimizely.

You would also need access to LeadPages or another system that offers a 2-step opt-in process.

Make better use of your blog traffic and increase lead flow by up to 166%

One of the challenges for a lot of sites is getting blog traffic to flow to pages that have potential to generate a high conversion rate.

I’m talking about digital assets like white papers, eBooks and alike.

This was a challenge that SuperOffice managed to overcome by adding a notification bar to the top of their site using Hellobar.

The results look very promising, as they were able to increase conversions from the blog by more than 116%.

Read the case study here.

Why this works so well

Hellobar fixes itself to the top of the page and scrolls down as the user scrolls.

This makes it very eye-catching and difficult to ignore with the right combination of colors.

What’s more is that you can use Hellobar to target specific blog posts and offer a white paper or eBook.

This provides readers with the next logical step to take after reading the current blog post, as Tommy Walker discusses here.

You can then setup split tests to improve your conversions.

How to implement this tactic yourself

Head over to Hellobar.com to get setup.

It’s a free tool which is very easy to use. You can choose to add code manually to your site or use a zero-configuration WordPress plugin.

Disclosure: Hellobar is owned by Crazy Egg, Inc.

Are you ready to take your conversions to the next level?

We’ve talked through some powerful tactics here. Now it’s time to implement them and see how they perform for you.

Use these tactics as a starting point, but don’t leave it at that.

Performance can definitely vary between industries and your own distinct target audience.

So, test them for yourself and keep testing to improve your conversions.

And if at first you don’t succeed, adjust your strategy.

Over to you: what tactics are you using to build your list? And how are they working for you?

Read other Crazy Egg posts by Adam Connell.



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Adam Connell

Adam spends most of his time training people to get better results from their blog. If you want to blog smarter and not harder, subscribe here and get access to his best strategies.


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  1. Abhineet Shukla says:
    June 20, 2014 at 2:11 am

    Hi Adam,

    NIce article on growing the list. Ofcourse its one of the strongest medium for a sales and conversion. Very effctive and proven methods indeed!

    • Adam Connell says:
      June 20, 2014 at 2:35 pm

      Thanks Abhineet, I’m sure you can put these to some good use.

  2. Chad Egeland says:
    June 17, 2014 at 7:39 am

    Great article Adam!
    Lots of great tips and resources that I can use to grow my own email list. Love the hellobar tip, this is a tool I had never heard of before but it definitely looks like one I will be implementing very shortly.

    • Adam Connell says:
      June 17, 2014 at 12:48 pm

      Thanks Chad!

      Let me know how you get on with Hellobar. It’s been working well for me lately.

      I especially like how easy it is to quickly setup split tests for different messages, colours and button text. It’s well worth getting a split test running as soon as you start.

    • Neil Patel says:
      June 17, 2014 at 1:55 pm

      Chad, glad we could help 🙂

  3. Steven Macdonald says:
    June 17, 2014 at 6:49 am

    Thanks for the mention, Adam.
    I really enjoyed reading the social squeeze page too. Great tip!

    • Adam Connell says:
      June 17, 2014 at 7:05 am

      No worries, Steven.

      Same here, Brian’s post where he shares his results with the page is incredibly detailed. The possibilities to grow conversions are endless.


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