Perform in-depth keyword and SERP analysis with the industry-leading keyword research tool.
Analyze keywords by search volume
Effectively predict how much search volume a keyword will receive with more than 95% accuracy.
Generate and save keyword lists
Comprehensive scoring helps you prioritize keywords by topic or focus in one place to use as a keyword planner.
Export your data
Easily export keyword research suggestions, analyses, and lists into metrics-rich, well-formatted CSVs.
Find keywords in question format
Stay ahead of the curve by targeting long-tail keywords with high relevance, broadly related topics, or keywords in the form of questions.
Sort by predictive keyword metrics
The Keyword Difficulty, Volume, and expected Organic Click-Through Rate scores help predict your ability to rank and drive traffic.
Review SERP details by keyword
Understand why pages rank where they do with a SERP analysis breakdown of the elements and link data at each ranking position.
Check Keyword Difficulty
Moz’s proprietary Keyword Difficulty score shows how easy (or hard) it is to rank on each SERP.
Take your SEO strategy global
Search keyword suggestions and ranking keywords by country for better international SEO strategies.
Perform competitive keyword analysis
See what keywords your site ranks for and discover your competitors' most important keywords.
Do better keyword research in less time. Identify which keywords your site could rank for right now and find high-impact suggestions.
1.25
billion keyword suggestions
180
million fresh ranking keywords
170
Google search engines
Generate relevant Keyword Suggestions
The Keyword Suggestions feature helps you discover keywords and topics you may never have considered. The list of suggestions is sorted by Moz’s Relevancy metric by default. A high score indicates that the suggested keyword appears in many sources of competitor content reviewed by Moz, and are lexically similar to the original keyword. You can sort Keyword Suggestions by Monthly Volume, exported to CSV files, or add them directly into your Moz Campaigns and Keyword Lists.
Analyze the SERP for a given keyword
The SERP (Search Engine Results Page) Analysis helps you understand the landscape of a keyword. It will help you answer the question, “Who is ranking for this keyword, and how?” SERP previews include Moz Domain Authority, Page Authority, and backlink metrics for each organic result.
Results in the SERP Analysis also include Page Scores via Moz Pro’s ‘On Page Grader’ tool This score, based on a scale of 1 to 100, indicates how well-optimized the content is for the target keyword. A high score indicates that the page’s content, meta data, internal linking profile, and other technical SEO features will maximize organic search visibility for the target keyword.
Create Keyword Lists
Keyword Lists will help you organize, track, and compare thousands of keywords side by side, empowering you to target the most effective keywords. Seamlessly add suggested keywords to an existing Keyword List, or create a new one on the fly. Moz Pro allows you to group keywords for you based on lexical similarity, which allows you to quickly find subtopics and pre-categorized clusters of search terms within the parent keyword. Once your Keyword List is created, Moz Pro will display search Monthly Volume totals, estimated available CTR for organic results, keyword Difficulty scores, and the distribution of rich SERP features appearing for the entire list. For better international SEO strategies, search for keyword suggestions and ranking keywords by country.
Preview SERP features for every keyword
Moz’s SERP Analysis also displays rich search engine results such as Top Stories, Images, Knowledge Graphs, Featured Snippets, Ad Results and even Tweets. This will help you understand the search landscape of every keyword, and how you can best optimize your site to match the intent of the query.
Explore Keywords by Site
Uncover your site’s organic search keywords. Decide if you want to track any of these terms by adding them directly to your Keyword Lists, or export up to 10,000 rows as a CSV. Results can be filtered by Ranking, Difficulty, or Volume for precise, actionable SEO data. This feature can also be used to performa deep-dive on all of your competitors ranking search terms. Enter any URL into the search bar for a full list of their SEO keywords.
Perform organic keyword analysis on your competitors
See what keywords your site ranks for and discover your competitors' most important keywords. Moz Keyword Explorer can help you perform a gap analysis to determine where you can improve specific rankings relative to your competitors. Filter results by ranking position, search volume, or Moz’s proprietary Keyword Difficulty score, which shows how easy (or hard) it is to rank on each SERP.
Moz’s Keyword Explorer neatly ties together keyword research metrics and makes complex analysis easy so we can spend less time in spreadsheets and more time generating qualified website traffic.
Part of the most trusted SEO analytics platform
Keyword Explorer is part of the entire Moz Pro SEO analytics platform. Improve the ROI of your content strategy with competitive intelligence and actionable recommendations.