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What Should I A/B Test? An Ecommerce Homepage Analysis

There are four key types – or groups – of data that are used for conversion rate optimization (CRO):Image Source: The GoodWe know tha

When’s The Last Time You Analyzed Your Conversion Funnel?

The other day, I was speaking with a customer who was having a tough time identifying how to improve her website. This customer, let’s call

Ready For Rebranding? Validate Your New Direction To Minimize Risk

There comes a time in a business’s lifespan that a rebrand is necessary for new horizons or continued success. However, rebranding can be a

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