FunnelKit Review

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From the moment a customer lands in your ecommerce store, a lot needs to happen for them to make a purchase. You’ve got to have a beautiful website that makes people want to buy your product or service, for starters. Having a funnel is a big part of that—as long as it works.

And that’s one of the big reasons why FunnelKit is a near perfect 5-star rated WordPress plugin—it simply works. From checkout funnels to one-click upsells and lead funnels, FunnelKit has what you need to increase revenue, plus an email marketing automation solution to boot.

FunnelKit logo for Crazy Egg FunnelKit Review.

FunnelKit: The Good and the Bad

The only major drawback to FunnelKit was it didn’t have the free version clearly listed on its website. We stumbled upon it after searching through the WordPress plugin database.

Beside that, FunnelKit is a superb WordPress plugin for ecommerce businesses looking to build funnels, create opt-in streams for leads, and step up their email marketing game all directly in WordPress.

If building a funnel sounds challenging, don’t worry—FunnelKit’s pre-made templates make getting started a breeze. As for building out automated messaging workflows based on customer actions and rules, it has pre-built templates for those, too.

What FunnelKit Is Good At

Funnel builder for Checkout pages: FunnelKit provides an incredibly flexible funnel builder to create high-converting checkout pages and flows. The drag-and-drop editor integrates with major page builders like Elementor, Divi, Oxygen, and Gutenberg.

You can add sections to showcase guarantees and testimonials, and it’s easy to set up multi-step checkouts that allow shoppers to review information across pages or express checkout options via PayPal or Google Pay. A “Buy Now” button is also available, which allows shoppers to skip the cart and head straight to checkout.

Cart Hopper feature informational page.

You’re also able to include targeted order bumps on the checkout page that present complementary products or upsells which you control with over 17 advanced rules.

Rules engine page screenshot with three rules shown.

The customizable sliding mini cart is a great feature for cross-selling. It displays a cart icon that shoppers can click to view contents, with even more opportunities to upsell within.

Screenshot of FunnelKit customizable sliding mini cart.

Upsell page to increase conversions: FunnelKit claims its upsell pages, which showcase complementary or higher-tier products to customers immediately after purchase, can boost conversions by at least 15-20%.

This page allows you to build unlimited upsell offers and flows based on previous decisions or use the “smart skip” feature to jump a customer ahead if they’ve already bought an upsell.

Bundling makes it easy to present tiered packages or set paths to determine which products to display next based on customer choices. FunnelKit also creates purchase events for upsells and tracks them across marketing channels, telling you which ads deliver the most lucrative customers to lift conversions even higher.

The three steps of how post-purchase one-click upsells work.

Opt-in features: If you want to capture emails—and we’re guessing you do—FunnelKit will create high-converting opt-in forms and pages to grow your lead list.

Pop-ups, in-line forms, and customizable landing pages are available to capture information from site visitors in real time thanks to pre-made templates suitable for any situation or lead flow.

FunnelKit also enables you to follow up with specific segments of your audience during opt-in based on interests and behaviors. Dynamic snippets let you insert subscriber data into emails for more personalized messaging.

Leads can be automatically sent to your CRM or managed right within your WordPress dashboard, and form submission data identifies hot leads to prioritize follow-ups and grow your contact list.

Funnel templates within WordPress interface.

Funnel templates: We were impressed by the variety, customization options, and ease of use of FunnelKit’s dozens of professionally-designed funnel templates.

Choose templates for checkouts, upsells, opt-ins, sales funnels, and more. Preview them in advance to check for desktop, tablet, and mobile responsiveness, then edit form fields to match your brand voice and save time.

Checkout pages contain key elements like testimonials, guarantees, and Google address autocomplete, while sales funnels guide visitors from an initial sales page through checkout, upsell, and the thank you page. Insert your branding and product info and you’re set.

Funnel template examples with a few options shown.

All-in-one automated email marketing tool: FunnelKit goes beyond just funnel building. It’s also an email marketing solution that allows you to stay in touch with visitors when they opt-in to your list without switching tools.

Subscriber profiles give 360-degree insights into customer tags, purchase history, and engagement while also enabling you to set up email campaigns for different segments in the drag-and-drop builder.

You can A/B test emails to determine the highest-converting content and campaign, further eliminating the need to juggle separate software for each of your needs. All the tools to turn subscribers into customers are integrated natively in WordPress.

Winback campaign feature with preview of how it could look.

Automations templates: FunnelKit provides dozens of pre-built automation templates to streamline your marketing workflows, not just ones for building out your funnel.

Templates are optimized for WooCommerce, membership sites, affiliates, and other common ecommerce scenarios. It displays your workflows visually so it’s easy, for example, to customize an opt-in sequence that delivers a series of four emails to subscribers from welcome through product pitch. Abandoned cart templates remind customers to complete purchases.

The templates are great for setting up workflows for common tasks like new subscriber onboarding, win-backs, and reminders, too. You can tweak conditions, actions, and messaging as needed. FunnelKit also lets you customize multi-step automations when a template doesn’t fit thanks to more than 100 app integrations via Zapier.

Workflow automation setup with four steps shown.

In-depth analytics: FunnelKit’s dashboard reveals each funnel’s conversion rate and revenue contribution with robust analytics to optimize your funnels and marketing campaigns.

A/B testing lets you improve performance over time by storing results from all variations. That makes it easy to analyze how headlines, copy, pricing changes, and other elements impact conversions.

View campaign revenue, orders generated, and engagement rates for emails and automations to show peak performance times. Or reveal which of your abandoned cart automations excel at recovering customers. You see exactly which efforts deliver sales and eliminate those that don’t.

Post purchase revenue graph.

5-star reviews: Out of over 500 user reviews on WordPress, the vast majority of FunnelKit’s are 5 stars. We saw only two 4-star reviews and one with 1-star, which the company promptly handled.

This near-perfect rating is almost unheard of for a WordPress plugin. Users praise its ability to create high-converting funnels, simplify email automation, provide actionable analytics, and drive revenue growth. One user noted that if he could only choose five plugins to power their WooCommerce store, FunnelKit would be one.

With hundreds of rave reviews citing increased profits, lead generation, and workflow efficiency, FunnelKit has clearly delivered for ecommerce stores across the board.

FunnelKit video with the ratings for FunnelKit next to the video.

FunnelKit’s Potential Drawbacks

Key limitations: While FunnelKit is a powerful tool, our testing revealed that certain templates like SlingBlocks required extra plugins to function. The templates are paired with the editor of your choice, so with our Gutenberg builder, for example, we only had access to 20 templates—fewer than we’d like.

Import template message that requires Elementor plugin to be activated.

FunnelKit essentially turns WordPress into a CRM through its marketing automation features, so keep in mind that setting up campaigns takes time compared to dedicated email services.

That said, the WordPress/WooCommerce foundation unlocks many possibilities like memberships and blogs that other ecommerce software lacks.

Requires a mailer plugin or integration: FunnelKit requires additional set-up to handle email sending and deliverability.

Since WordPress isn’t built for high-volume email, FunnelKit recommends using WP Mail SMTP, a paid plugin starting at $49 per year with a freemium plan as well. It’s also a good idea to use an email service like SendGrid or Amazon SES.

Be prepared to install a dedicated mailing plugin or integrate an ESP like Mailchimp to unlock FunnelKit’s full email capabilities. Without a proper email infrastructure, you risk deliverability issues, hitting sending limits, or sending spam.

Instructions for email setup with red circle around tools drop down menu and red arrow pointing to email setup option.

All in WordPress: FunnelKit is for WordPress sites only and it’s tailored for WooCommerce stores. You’ll get the most value using FunnelKit in tandem with these services, and Non-WP or non-Woo users may find its capabilities limited.

On the plus side, FunnelKit centralizes your sales funnels, email lists, subscriber data, and campaign analytics within your WordPress dashboard.

However, this also means your valuable data lives solely in your WordPress site rather than a separate service. Be sure to maintain diligent WordPress backups, especially of your FunnelKit data and email lists. As a CRM alternative within WordPress, try to limit your login attempts, use strong passwords, and install security plugins.

FunnelKit Plans and Pricing

FunnelKit doesn’t make it clear that it has a free version on its pricing page, but it does in fact have one. You have to download the plugin right in WordPress to get started with FunnelKit Lite.

Otherwise, there are four paid plans: Basic, Plus, Professional, and Elite. The first two plans are great for building out sales, checkout, and lead funnels, while the last two are where the automations and email marketing features come into play. All of FunnelKit’s plans come with a 14-day money back guarantee with no questions asked.

Four FunnelKit plans with prices, including the Basic, Plus, Professional, and Elite plans.

Lite plan

The Lite plan allows you to build basic funnels and optimize checkouts with a few pre-made templates. To unlock the full suite of FunnelKit’s proven ecommerce features and value, we recommend a paid plan for most online stores.

Only two basic automations are available, with no email broadcasting. Premium templates, one-click upsells, and order bumps require paid plans.

With the Lite plan you can view cart data, sample the funnel builder, and try initial automation workflows. Yet advanced features like contact profiles, email metrics, and engagement insights need a paid upgrade and you can’t access upsells, full analytics, and robust email marketing.

FunnelKit plugin in WordPress.

Basic plan

For $99.50 per year per site, The Basic plan provides a robust set of capabilities focused on creating high-converting funnels that are optimized for checkout and sales.

You can choose from over 20 templates to customize your checkout pages and post-purchase thank you pages. Both single and multi-step checkout options are available.

You’re also equipped with a flexible field editor to tailor carts and forms to your business, Google address autocomplete for fast and accurate data entry, and an advanced phone input field. Plus, you get nine different checkout optimizations like testimonials and stickiness features.

An abandoned cart recovery system is included, as well as conversion pixel tracking and redirects for thank you pages based on the products purchased.

Plus plan

The FunnelKit Plus plan is the ideal upgrade for entrepreneurs who already have good site traffic but want to increase the average order value of each customer. For $179.50 per year covering two sites, it includes all features from the Basic plan plus advanced capabilities to boost on-site monetization.

The Plus plan gives you access to FunnelKit’s full template library, plus A/B testing and a comprehensive analytics dashboards to continuously improve performance. A new canvas mode provides greater customization freedom when designing funnels.

For post-checkout upsells, the Plus plan includes a rule engine to control dynamic offer routing, conditional skipping of offers already purchased, a one-page display of multiple upsell offers, and the ability to let customers upgrade their original order.

You can also position multiple conditional order bumps directly on the checkout page or apply custom skins and incentives like free shipping or gifts. The slide cart feature enables directly upselling products on the cart page.

Professional plan

At $249.50 per year for two sites, the FunnelKit Professional plan aims to maximize revenue through marketing automation. It’s a great solution for established stores looking to optimize the customer lifecycle.

First, you get unlimited automations using a visual builder and over 30 pre-built workflows, unlimited actions, smart delays, and conditional branching capabilities.

A drag-and-drop email editor enables sending customized follow-ups and SMS. Contact profiles give even more insights to segment your audience.

Advanced analytics cover contact growth, email and SMS performance, revenue tracking, and more. A/B test email broadcasts and SMS campaigns.

Finally, you can expand your reach with over 60 app integrations via Zapier, and Webhooks to send and receive data.

Elite plan

The Elite plan is designed for ambitious stores in need of a suite of conversion-focused tools to accelerate growth. At $399.50 per year for as many as 30 sites, it includes everything in the Professional plan and much more.

Along with the Professional plan, the Elite package comes with three months of free access to OptinMonster and the OptinMonster University training program. This makes it ideal for established ecommerce businesses that want to unlock the full revenue potential of FunnelKit on a large scale.

Lastly, the Elite plan integrates with more than 60 apps and provides robust analytics, customizable upsells, and multi-channel automations to incentivize repeat purchases and maximize customer lifetime value.

Final Thoughts

To be sure, a simple, boring checkout page on your digital storefront isn’t going to cut it anymore. To that end, you’d be doing yourself, and your customers, a disservice by not using—or at least trying—FunnelKit.

If you already have a WordPress site and an ecommerce store like WooCommerce, FunnelKit will help you capture more leads, and, even better, make more sales.

To make things even more convincing, FunnelKit also comes with an all-in-one email marketing solution right in WordPress to automate all of your workflows based on customer actions and behaviors.

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