20 Conversion Rate Experts You Should Be Following Today

by Neil Patel

Last updated on July 25th, 2017

There’s a ton of information out there on conversion rate optimization, which makes it hard to know who to trust and who is just spewing content for the sake of garnering some views and traffic.

Conversion optimization is a big deal. It’s something that every marketer and business owner should be paying attention to whether you have an ecommerce store, a service-based business, online bookings, opt-ins and course offerings, etc.

Every point of engagement with a customer is an opportunity for a conversion, so you’ve got to make sure that every aspect of your funnel is on point.

If you’re looking to keep your edge and pick up new insights on CRO then I’ve got a list of 20 CRO experts that you should be following and paying attention to.

Oli Gardner


Oli is the co-founder and creative director for Unbounce. His organization works with marketers to help them create landing pages with off-the-charts conversions.

Oli is a frequent writer on the Unbounce blog, and claims to examined more landing pages than any other person on the planet.

Notable content from Oli:

Bryan Eisenberg


Bryan is a well-known conversion optimization and digital marketing expert who contributes a wealth of content to various publications online. He also co-wrote Wall Street and New York Times best sellers, Call to Action, Always be Testing and Waiting for Your Cat to Bark.

Notable content from Bryan:

Brian Massey


Brian declares himself a conversion scientist at the organization, Conversion Sciences. He is author of Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist. He has been published on a number of sites including Clickz, Search Engine Land and Content Marketing Institute.

Notable content from Brian:

Scott Brinker


Scott is the co-founder and CTO at Ion Interactive, a software company that providers marketers with a platform for creating and testing post-click experiences — landing pages, microsites, wizards, web apps, etc.

He is the editor over at the Chief Marketing Technologist blog and also holds the role of Program Chair at MarTech Conference.

Notable content from Scott:

Jeffrey Eisenberg


Jeffrey is brother to Bryan Eisenberg. CRO skills seem to run deep in the family. He’s a New York Times bestselling author (twice!) as well as public speaker.

He co-write Call to Action and Waiting for Your Cat to Bark with his brother and is a regular contributor in online publications including Forbes.com

Jeremy Smith


Jeremy Smith entered the conversion optimization world after a stint in the corporate world, and a series of successful startups. His frenzy of activity as a conversion optimizer includes education (his “boot camp” series), consultation, and constant discovery.

Smith is known for his direct style, deep content, psychology/cognitive angle, and game-changing results. Mottos like “No tips. No tricks. No templates.” help people understand that CRO isn’t about gimmicks. It’s about a proven CRO methodology. Listen to Jeremy for sixty seconds, and half that time will be spent talking about data.

Smith is a contributor to Marketing Land, Unbounce, Entrepreneur, Kissmetrics, Neurosciencemarketing.com, and other notable publications.

Notable Content from Jeremy:

Michael Aagaard


Michael loves sharing and teaching on the topics of content marketing, copywriting and conversion rate optimization. Originally the founder of ContentVerve he has since joined the team at Unbounce as Senior Conversion Optimizer.

Notable content from Michael:

David Kirkpatrick


David has long been a freelance writer as well as mentor and advisor for startups. His experience includes writer and reporter for MarketingSherpa.

Notable content from David:

Dan Siroker


Dan is the co-founder and CEO of Optimizely, one of the most well-known A/B testing tools available on the web.

Dan is also the co-author of A/B Testing: The Most Powerful Way to Turn Clicks into Customers. He served as the Director of Analytics for the 2008 Obama presidential campaign.

Notable content from Dan:

Pete Koomen


Co-founder of Optimizely and currently holds the position of Chief Technical Officer. He has helped grow Optimizely since their launch in 2010, positioning it as the fastest-growing A/B testing platform used by companies like Salesforce, Disney and Starbucks.

Notable content:

Rick Perreault


Rick Perreault is also a co-founder of Unbounce and currently serves as the company’s CEO. The bulk of his career has been spent in both design and marketing, constantly up against the challenge of creating and testing landing pages.

Notable content (interviews):

Joanna Wiebe


Joanna takes great pride in mastering conversion with the art of words. She is a long-time conversion-focused copywriter. Her experience has led her through projects with Intuit and Conversion Rate Experts among a variety of other agencies. She currently operates Copyhackers where she shares advice on copywriting and CRO for startups.

Notable content from Joanna:

Lance Jones


Lance Jones is a time-tested CRO expert and is the other half of the Copyhackers team. His skills have been tapped by Adobe, Intuit, Conversion Rate Experts and Keynote. His content lives over at the Copyhackers blog with some great pieces of content even professionals can learn from.

Notable content from Lance:

Tim Ash


Tim Ash takes a scientific approach to conversion rate optimization based on his past as a computer and cognitive scientist. He’s used his education to develop an expertise in user-centric design, persuasion and understand the behavior of online audiences. He is the author of the best-selling book Landing Page Optimization and the CEO of SiteTuners.

Notable content from Tim:

Sean Ellis


Sean has a lot of firsts to his name, including being the first marketer at Dropbox, Lookout, Xobni and LogMeIn. Sean is also the CEO and founder of Qualaroo as well as the well-known GrowthHackers.com.

When he talks about conversion optimization, he often gears his messaging toward startups and new entrepreneurs.

Notable content from Sean:

Chris Goward


When companies like Electronic Arts, eBay, Magento, 1-800-Flowers and even Google want to step up their marketing optimization results, they reach out to Chris. He focuses on content and marketing that builds value for the consumer and has led that charge since founding WiderFunnel. He also wrote the book You Should Test That!

While Chris doesn’t produce a wealth of content he is a prolific and highly rated speaker.

Notable content from Chris:

Peep Laja


Peep Laja started his career as a web developer before moving on to B2B sales and ultimately discovering his love for internet marketing. He still makes websites through his agency ConversionXL, and frequently writes about CRO as well as calling other people on their B.S. in the industry.

Notable content from Peep:

Justin Rondeau


Justin was formerly the Chief Evangelist and Editor of WhichTestWon where he led a variety of editorial and training workshops that covered conversion optimization from top to bottom. He is now the Director of Optimization for DigitalMarketer.

Notable content from Justin:

Ryan Deiss


Ryan is the founder of Idea Incubator as well as DigitalMarketer. After launching his first online business in 1999 he has built a name for himself in the digital marketing space as a prominent niche media publisher and conversion expert.

Notable content from Ryan:

Tiffany Da Silva


Tiffany was ranked in the 25 Most Influential CRO in 2015 by PPC Hero and has earned her conversion optimization chops as the Head of CRO at Shopify and Digital Strategy Director for Powered By Search. While CRO is her forte she also specializes in growth hacking and digital marketing while working with clients on SEO, SEM and strategy development.

Notable content from Tiffany:

What do you think of the experts I’ve listed? Is there anyone else you think should make the list?

One Comment


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Neil Patel

Neil Patel is the co-founder of Crazy Egg and Hello Bar. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue.


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  1. Bless says:
    August 29, 2016 at 9:19 am

    Thanks for the list, Neil. How about building a Twitter list out of this so it’s easier to follow them all in one place? 😉 Thanks!

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