Pro Tips For Growing Your Ecommerce Store

eCommerce

Last Updated on February 7, 2019

“If I’m not sleeping, then I’m active on Shopify.”

Does that quote sound like something you’d say?

Recently, we announced the addition of Crazy Egg to the Shopify App store.

We talked a little bit about why we were so psyched about the launch; namely, that a lot of you use Shopify daily to run reports, analyze data, update your homepages, edit landing pages, change a theme, edit product pages, and evaluate apps — and we’re excited to officially be part of that routine!

Today we’re going to outline a few more benefits for those of you who eat, breathe and dream about making your online store successful.

Ecommerce is a competitive space. You don’t want to make updates to your Shopify store based on “best guesses” or make assumptions about what your customers are looking for.

Every little bit of insight you can gather about the real people who are interested in your products is gold for helping you attract more customers just like them!

Crazy Egg works really well in conjunction with the insights you get from tools you already know and love:

Audience demographic data from Google Analytics
Revenue data from Shopify

For example:

Let’s say that in GA, you notice that a particular product page is in your top 5 pages that are getting the most traffic, and that the majority of that traffic is from males aged 18-24.
The Crazy Egg Confetti report reveals how many people are clicking on the “Buy Now” button on that product page, and that the majority of those clicks came from a Facebook campaign that you launched last week – which you set to target men and women within a wide age range.
Crazy Egg session Recordings reveal that a significant amount of visitors are immediately X-ing out of the popup form that you have set up on that page to collect email addresses from those who clicked on the Facebook ad.
Based on those insights, you decide to take action. You narrow the targeting of the Facebook ad campaign to men ages 18-24, and use Crazy Egg to A/B test a version of that product page where male models are featured more prominently. You also change the settings on your pop ups to map to exit intent rather than firing immediately when someone visits the page.
You keep a close eye on your Shopify metrics and find out the page now has increased engagement, as well as an 18% lift in revenue over two weeks.

As you can see from the example above, heatmaps and session recording tools are extremely versatile. Odds are, they do a lot more than you’d expect.

Here are some common reasons why our ecommerce customers use Crazy Egg:

Pull click data to identify hotspots and determine what’s resonating
Make sure shoppers aren’t clicking in the wrong places
Improve navigation on homepages, ad landing pages and product pages
QA a store launch, rebrand or redesign
Identify shopping trends that have gone under the radar

And here are some additional use cases that you may not be aware of:

Get to know new segments of customers that are interested in your brand (new vs. return visitors, referral source, click behavior, product interests)
Understand what pieces on your website are of interest to your target demographic
Get a better understanding of how your national and international store customers differ in behavior
See clicks on store CTAs broken down by ad or email campaign
Share key insights with team members and other staff

These reasons and use cases tie to a common goal that all online merchants have:

Increasing revenue (increasing average cart size, reducing card abandonments, encouraging checkout initiation and checkout completion).

To achieve that goal, one of the major pieces of advice we give our ecommerce customers is to:

(1) Run heatmaps on their View Cart, Checkout and Confirmation pages so they can see where shoppers are engaging and where they are getting stuck.

(2) Create session recordings along their Path to Purchase so they can identify any leaks in the funnel.

For example, people could be having a hard time finding the product they’re looking for – or they could be getting confused by the difference between “Sign Up” and “Log In.” If you’re seeing issues like these, you can tag and filter videos and share them with your dev or design team.

When you take the time to pay attention to your customers and their experience with your brand, you can gain a lot of valuable insights that are applicable across all your marketing efforts — not just optimizing your online store.

Interested in connecting your Shopify store to Crazy Egg? You can do that here.

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Juliana Casale

Juliana is the Head of Marketing at Crazy Egg, working remotely out of Boston. She loves content, social media, flavored seltzer and craft beer. You can follow her on Twitter @attackofthetext.