Your website looks great, but is the page loading time quick enough? Well, “time and customers wait for none,” especially when shopping online. Here I might have already highlighted one of the major problems wrong with your website. There are potentially several other possible roadblocks that are preventing your eCommerce conversion from turning Internet traffic into revenue.
Drawing on my industry experience of building eCommerce business websites, I’ve highlighted the 30 most vital solutions to common problems in the infographic below. I suggest taking a breather and spending some time glancing through it to save your sinking eCommerce conversion from peril. First, here are some brief insights for you.
How’s Your Image Quality?
This may seem like a trivial point, but think of it from a customer’s perspective. The impression they get is that an eCommerce business publishing shoddy looking images probably sells shoddy products. Choose your photos’ size, resolution, and file type carefully to display eye-catching visual graphics.
Are Your Call to Actions Effective Enough?
Everything from the color of the “purchase button” to the text urging customers to buy matters. According to Blastam, a more prominent call to action can increase conversions by a whopping 591%. Merely changing the color of the button can improve your conversion rate by up to 21%. Make certain your call to actions are loud and alluring.
Do Your Offers Stand Out?
Everyone gives discounts and you likely do too, but have you displayed them well? Have you created a loyalty program? Are you hooking new customers with free trials and demos? While offers like these cost you some money upfront, they’re very effective in eCommerce. Of course, if you’re ignoring cross-selling or down-selling, you might be lacking the ammunition to compel your customers to buy and buy more. Take advantage of the marketing strategies in my infographic to achieve better sales and ultimately revenue.
How Customer Friendly Are You?
Let me rephrase the question – What means have you provided for the customer to get in touch with you? A mere comment box or simple Facebook page is nearly not enough. Your eCommerce business needs online reputation management. Having a high response rate on social media will invariably increase customer lifetime value (LTV), which consequently can boost your bottom line.
All conversion rate suggestions are hypotheses. They are not guaranteed to improve your business. Your job is to carefully test your hypotheses and measure them to see if they actually improve your business goals. And remember – don’t just look at the conversion rate from one page to another (or one step to another). Be sure you can measure your conversion rate through your entire business funnel to make sure you’re actually increasing meaningful conversions (like revenue).
This is only a sneak peek of the vital points I’ve brought forth in the following infographic to save your sinking eCommerce conversion. Take a look and let me know if you have any comments or questions!