absolut by Kathryn Aragon Last updated on May 7th, 2013 Crazyegg » Blog » Direct Response Versus Branding: How to Write No-Hype Copy that Sells » absolut No Comments DON’T MISS OUTGet updates on new articles, webinars and other opportunities: Keep me informed! Kathryn Aragon Kathryn Aragon is the former editor of The Daily Egg. She's a content strategist, consultant, and author of The Business Blog Handbook. Learn more at KathrynAragon.com. Follow her on Twitter.