Editor’s Note: This will be our last post of 2019! We’ll be taking a brief posting hiatus until the second week of January.
Helping your visitors get to the content they’re looking for is one of the most effective ways to increase your visitor engagement, drive sales and conversions, and decrease exit and bounce rates.
But how can you be sure that you’re providing the most streamlined user experience as people navigate through your website?
That’s where heatmaps, a conversion rate optimization (CRO) tool, comes into play. They give you insight into exactly what your website visitors are interested in and show you what elements are causing distraction or frustration.
To help you with your goal of providing the right type of content that appeals to your website visitors, we’re running a website teardown series that will give you practical CRO advice.
Up next is a website teardown with PrivateCommunities.com all about analyzing how to optimize your search fields and what content should live where.
Interested in learning how Crazy Egg can help you optimize your website content? Give our free 30-day trial a try today!