Spending a little extra time (and a little extra elbow grease) on your copy can boost search engine traffic – and ultimately your conversions. The problem is that most of us are too busy to go back and pay attention to content we’ve written in the past.
You can reap considerable returns just by spending a little extra time on improving the key pages of your website. It’s worth it. A 30-minute improvement session on one page can increase the sales generated by that page every day thereafter.
This infographic does a great job at highlighting the key things you should be aware of if you want your words to sell more.
A big thanks goes out to Kissmetrics for sharing this graphic.