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7 Ways To Craft A Consistent Social Media Brand

by Kristi Hines

While each social media platform has different features, layouts, and functionality, one thing can always remain the same – your branding.

The following are seven tips and examples of how to consistently portray your brand across multiple social media networks.

1 – Grab Your Brand Name

If you’re just starting out, try to grab the same username for your brand’s social profiles. This way, people can type in your username from one network to the next to find you easily and not accidentally stumble upon a personal account created by someone outside of your brand. Oreck has done this with their short brand name on networks like Twitter…

Social Media Branding

Facebook…

Social Media Branding

and Pinterest.

Social Media Branding

So even if you don’t want to set up and use a particular social media account right now, be sure to grab your branded username there, just in case. You don’t want to end up like Nikon, Apple, and other name brands who missed out on Twitter. These are just a few examples of big brands who did not claim their usernames in time!

2 – Use the Same Profile Photo

The one common element of most social media networks is the profile photo. This image will generally be displayed on your main profile page as well as (on most networks) next to your updates. To create a consistent brand image across all of your social networks, consider using the same profile photo across all of them, whether it is your brand logo or your professional headshot. Whole Foods, for example, using their recognizable logo across their networks including Twitter…

Social Media Branding

Facebook…

and Pinterest.

Doing this will make it easy for your fans to recognize your status updates where ever they see them and make them feel confident in the fact that they are connecting with your brand.

3 – Run the Same Campaign

Another great way to portray a consistent brand image across multiple networks is to promote the same campaign simultaneously. Remember that it’s not overkill – some people prefer one platform to another. If you only run a campaign on Twitter, you might miss out on captivating your Facebook audience. Scion is currently promoting their FR-S model car, and they do so on Twitter…

Facebook…

and YouTube.

This will also help build excitement among your social media visitors about your new promotion. Imagine they start at Twitter, then move on to your Facebook, then end up watching your videos. It would be like taking them through a complete online sales process, hopefully leading them right to your website. Or in Scion’s case, right to your local dealership.

4 – Promote the Same Tagline

Have a tagline that people would easily recognize and associate with your brand? Be sure to use it on your social media profiles in the about information or headlines. Red Bull’s famous catchphrase is that their energy drink will give you wings. They carry that tagline to Twitter…

Google+…

and Pinterest.

If your tagline is memorable, it will stick into your fans’ minds as they travel from one of your social profiles to the next. And when they see it in their local stores next on your product, they will feel a familiarity that might lead to a purchase!

5 – Create the Same Theme

A theme could be anything from a common background image to a common message. It’s simply something that lets people know they are still with the same brand from one social property to the next. Coldplay uses graffiti in different areas of their profiles on Twitter…

Facebook…

and Google+.

By doing this, you’ll portray the same feeling across different parts of your brand’s social presence without having to actually spell it out for them.

6 – Share the Same Message

Have a major update that you don’t want your fans to miss? Be sure to share it across multiple networks simultaneously. That way, if you have groups of fans who follow you on one network over another one, they won’t miss your big news. The Hunger Games movie used this strategy to thank their fans for making them the #1 movie opening weekend on Twitter…

Facebook…

and Google+.

By doing this, you will also get a good feel for where you have the highest concentration of engaged fans. In the case of the above example, it is clearly Facebook that is the winner with most engagement for the same update. If you notice a consistent lack of engagement in one network over the others, that will be a great way to determine where you should dedicate the majority of your time when it comes to advertising and updates.

7 – Interlink Your Social Profiles

Help your fans connect with you all over the social media landscape by including links or references to other social networks on your social profiles themselves. Google+ and YouTube encourage it by offering areas where you can add links. Facebook doesn’t have specific fields for it, but you can get away with it by including the URL’s in your page’s About information. Mashable references their other profiles on Twitter…

Google+…

and YouTube.

Note that only certain YouTube users (brands, advertisers, etc.) get access to customize their channel’s header like Mashable’s. If you don’t have that option, you can include links to your other social profiles in your channel’s sidebar instead.

By interlinking your social profiles, it ensures that visitors will be able to connect with you everywhere they want to be connected. And the more places they connect with you, the more you will be able to get your brand’s message in front of them.

What other ways can you think of to keep your brand’s image consistent from one social network to the next?

4 Comments

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Kristi Hines

Kristi Hines is a freelance writer, ghostwriter, and professional blogger who helps develop blog content and lead magnets for businesses.

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  1. Rudy Gia says:
    January 19, 2014 at 7:44 am

    I would just like to thank you for these valuable tips!

  2. Andy Hicks says:
    January 22, 2013 at 8:17 am

    Awesome article! Its amazing how many small business overlook some of these very basic marketing concepts. Thanks for sharing and for the great examples given!

  3. KSingh says:
    December 17, 2012 at 1:38 pm

    Consistent username which translates into the URL is very important. I, like many other people, made the mistake of choosing niche as the Twitter handle and company name as Facebook and other social profile usernames. At the time it didn’t seem to matter but as my following has grown I can see major problems.

    • Russ Henneberry says:
      December 17, 2012 at 2:54 pm

      Great point. I have made similar mistakes. 🙁

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