seo conversion by Kathryn Aragon Last updated on June 4th, 2015 Crazyegg » Blog » Brace Yourself for Upcoming Changes in Google Search Results » seo conversion No Comments DON’T MISS OUTGet updates on new articles, webinars and other opportunities: Keep me informed! Kathryn Aragon Kathryn Aragon is the former editor of The Daily Egg. She's a content strategist, consultant, and author of The Business Blog Handbook. Learn more at KathrynAragon.com. Follow her on Twitter.