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Create Raving Fans on Social Media in 4 Easy Steps

by Julia Borgini

Newbies to social media often point to their number of followers as the success target for using it in their marketing campaigns. However, given the fact that there are many services out there that will let you purchase followers, that doesn’t really seem like a legitimate standard, right? So, what’s…

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4 Easy Steps to Measure Your Social Media ROI

by Julia Borgini

Okay, so you’ve decided that this is the year you’re going to DOMINATE social media. You’re going to send out messages regularly, be active in your community, and create a pack of raving fans for your brand. After all, 74% of marketers saw an increase in website traffic after spending…

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14 Social Media Trends for 2014

by Julia Borgini

trends

With more and more brands hopping on the social media bandwagon in 2013, there are bound to be some shifts in the way we use it for business. We’re seeing hashtags show up in print advertising and television commercials, and short-form videos like Vine and Instagram Videos becoming more mainstream.…

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One Tweak That Can Transform Your Social Media Marketing

by Tapajyoti Das

Social media made the promise of giving brands and organizations a chance to get closer to their customer. Yet today we still see thousands of consumer complaints, questions and inquiries going overlooked and unanswered. What’s with that? Obviously, brands are missing out on hundreds of engagement opportunities every single day.…

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5 Ways to Make a Splash with Social Customer Service

by Julia Borgini

Brands use their social media platforms for many things: launching new products sharing interesting content generating buzz with compelling infographics And some of them even use it for customer service. In fact, 2013, over 62% of brands are responding to social questions. But is that a good way to go? Should…

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Show Me My Heatmap

A3: @CrazyEgg was one of the best tools I have used to understand what and where users are engaging with a page. #seochat

Matthew Diehl

@matthewdiehl