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4 Easy Steps to Measure Your Social Media ROI

by Julia Borgini

Okay, so you’ve decided that this is the year you’re going to DOMINATE social media. You’re going to send out messages regularly, be active in your community, and create a pack of raving fans for your brand. After all, 74% of marketers saw an increase in website traffic after spending…

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14 Social Media Trends for 2014

by Julia Borgini

trends

With more and more brands hopping on the social media bandwagon in 2013, there are bound to be some shifts in the way we use it for business. We’re seeing hashtags show up in print advertising and television commercials, and short-form videos like Vine and Instagram Videos becoming more mainstream.…

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7 Signs That You Have Social Intelligence

by Sharon Hurley Hall

Do you have social intelligence and are you using it in your business and marketing? If intelligence is the ability to gather, use and share knowledge and skills and business intelligence is the ability to gather, analyze and share data to improve business decision making, then social intelligence is the…

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