What To Do When Your Audience Is On The WRONG Platform

by Jacob McMillen

man screaming at computer

You’ve been hearing a lot about email lists. That’s because we marketers love conversions, and email lists are the highest converting platform available. Email users convert at a higher rate than social followers or organic search users, for a number of both obvious and more complex reasons. But perhaps, you’re…

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How to Become a Visible Expert in Your Industry

by Lee Frederiksen

This story is familiar for many professional services firms: You know your firm is full of experts. Perhaps your clients know it, too. But it’s a quiet expertise, and it doesn’t register with the wider marketplace. When buyers engage a professional services provider, we’ve seen that expertise is their number…

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Show Me My Heatmap

Got my mind pleasantly blown today by @CrazyEgg's heat mapping tool. Thanks @Assafslv.

Brett Brownell

@BrettBrownell

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