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Is Paid Social Media Amplification Worth it for Your Business?

by Sherice Jacob

If “content marketing” was the promotional trend of 2014, paid social amplification is all the rage in 2015. But, as with any practice-turned-buzzword, there are a lot of myths and misconceptions around what exactly “social amplification” is. Is it just a fancy way of saying “paid advertising on social media”,…

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“See First” Marketing: How to Earn Facebook’s New Blue Star (& Why You Need To)

by Sherice Jacob

The organic reach pool on Facebook is steadily drying up as the company shifts its focus to creating a tighter-knit community rather than a brand podium. Now, more than ever, marketers need to step up their game to shift away from product-based messaging and toward consumer-centric engagement.

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What To Do When Your Audience Is On The WRONG Platform

by Jacob McMillen

man screaming at computer

You’ve been hearing a lot about email lists. That’s because we marketers love conversions, and email lists are the highest converting platform available. Email users convert at a higher rate than social followers or organic search users, for a number of both obvious and more complex reasons. But perhaps, you’re…

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How to Become a Visible Expert in Your Industry

by Lee Frederiksen

This story is familiar for many professional services firms: You know your firm is full of experts. Perhaps your clients know it, too. But it’s a quiet expertise, and it doesn’t register with the wider marketplace. When buyers engage a professional services provider, we’ve seen that expertise is their number…

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Facebook Ads vs Google Adwords – the Facebook Targeting Advantage

by Chawki Trabelsi

Facebook and Google are the two biggest internet giants, and each has its own advertising model. Which is best? The answer may surprise you. Many companies wonder whether they should use Google Adwords or Facebook Ads. As you will read in this article, we believe Facebook targeting holds certain advantages. At…

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