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How To Set and Run a Hashtag-Driven Twitter Chat

by Ann Smarty

Tweetchats are pretty much the best thing ever: the way of both utilizing a fairly recent form of social media, while incorporating an all-but-dead concept of communication (the chatroom), it gives us the best of old and new, then and now. A Twitter chat is a logical extension of your…

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4 Simple Steps to Better Facebook Marketing Results

by Zack Fagan

Having trouble engaging your fans on Facebook? Don’t worry, you’re not alone. According to research conducted at the Ehrenberg-Bass Institute for Marketing Science, out of the top 200 brands on Facebook, only one brand has an engagement rate higher than 2%, and only 10% of those brands have an engagement…

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How to Create Your Own Online Marketing Adventure

by Julia Borgini

Online marketing adventures

I don’t know about you, but I’m a sucker for those infographics that summarize data from a survey or study. All those little pictures and graphics next to colorful numbers… just heaven. Something I noticed lately is that there seems to be a lot of conflicting data floating around about…

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Show Me My Heatmap

Tools like @CrazyEgg & @mouseflow are a few user testing tools to make websites more awesome: hubs.ly/H01gDZZ0

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