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How to Become a Visible Expert in Your Industry

by Lee Frederiksen

This story is familiar for many professional services firms: You know your firm is full of experts. Perhaps your clients know it, too. But it’s a quiet expertise, and it doesn’t register with the wider marketplace. When buyers engage a professional services provider, we’ve seen that expertise is their number…

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4 Simple Steps to Better Facebook Marketing Results

by Zack Fagan

Having trouble engaging your fans on Facebook? Don’t worry, you’re not alone. According to research conducted at the Ehrenberg-Bass Institute for Marketing Science, out of the top 200 brands on Facebook, only one brand has an engagement rate higher than 2%, and only 10% of those brands have an engagement…

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Brad Chuck

@BradChuck