“You can’t manage what you can’t measure,” management theorist Peter Drucker is often quoted as saying. This holds especially true for social media, where correct measurement is a non-trivial task.

Facebook isn’t making life easy on anyone right now. All the family drama and political posts aside, checking Facebook statistics can make you feel like a 90’s emo kid. So. Much. Angst. A lot of business owners are wrestling with declining post engagement and reach that seems to shrink week-by-week,…

Are you looking for new ways to advertise your business in 2016? If so, be sure to include Instagram in your marketing plans. This photo and video sharing social network provides great opportunities to promote your products and find new prospects. Launched in 2010 and acquired by Facebook in 2012,…

Every business is trying to figure out a way to get potential customers from social media to their checkout page. We have an insane number of tips for generating leads from social media and converting them into loyal customers. These tips have been chewed and spat out many times, but…

With more than 300 million active monthly users Twitter has become a powerhouse and terrific medium for creating and reinforcing a brand image. Most marketers would probably agree that it’s transformed a great deal from the original intent of the social platform. Today, it’s an amazing tool for reaching fans…

Video marketing is becoming an important component for online marketers and it’s growing at a prolific rate. It’s surprising that Twitter only introduced video on their platform last year.

Social media marketing is a great way to get your brand noticed by a larger audience. If done effectively, the results can be astonishing, but it isn’t always easy to do. From balancing client accounts to replying to comments, social media marketers usually have their plates full and tools have…

Here’s a scenario for you. You’re busting your butt on social media. You’re spending way too much time creating social-geared content, curating relevant links for your peeps, and reading up on how to do it better. Perhaps you’ve even developed a bit of a following. Now, at long last, it’s…

I’m going to be honest… Marketing on Reddit is hard. That’s because the Reddit community is extremely good at sniffing out imposters and detecting BS. Even if moderators don’t kick you to the curb, a slew of downvotes and harsh comments from users will. But here’s the good news…