With more than 300 million active monthly users Twitter has become a powerhouse and terrific medium for creating and reinforcing a brand image. Most marketers would probably agree that it’s transformed a great deal from the original intent of the social platform. Today, it’s an amazing tool for reaching fans…

Video marketing is becoming an important component for online marketers and it’s growing at a prolific rate. It’s surprising that Twitter only introduced video on their platform last year.

Social media marketing is a great way to get your brand noticed by a larger audience. If done effectively, the results can be astonishing, but it isn’t always easy to do. From balancing client accounts to replying to comments, social media marketers usually have their plates full and tools have…

Here’s a scenario for you. You’re busting your butt on social media. You’re spending way too much time creating social-geared content, curating relevant links for your peeps, and reading up on how to do it better. Perhaps you’ve even developed a bit of a following. Now, at long last, it’s…

I’m going to be honest… Marketing on Reddit is hard. That’s because the Reddit community is extremely good at sniffing out imposters and detecting BS. Even if moderators don’t kick you to the curb, a slew of downvotes and harsh comments from users will. But here’s the good news…

Social media isn’t going anywhere. A whopping 65% of Americans use social media sites, according to Pew Research Center, and usage spans all age groups. Globally, at the start of 2015, there were more than 2 billion active social media accounts, and 1.6 billion mobile social accounts. So it’s a…

Reddit has been around for a decade, and it has a cult following. Insiders think it’s the greatest thing since Star Wars. Outsiders, on the other hand don’t quite get it.

Social media matters for leads, sales and conversions. The link may not always be obvious, but it’s there. The latest statistics from Pew Research Center show that 74% of online adults use social media, and in the 18-29 age group, this number rises to 90%. Social media is also hugely…

This spring, without much fanfare or celebration, Facebook launched a new feature directed at content publishers. This new feature would allow certain mobile users to quickly read and interact with content and rich media in mere seconds, leveraging the same technology it currently uses to display auto-play videos and similar…