5 Tips to Craft a Better Value Proposition

by George Mathew

You’ll find value propositions everywhere — some are good, some are bad. Essentially a value proposition is a statement (a quick summary) of what your company does best. The problem is that many people struggle to communicate that in a simple, easy-to-understand way. Have you ever been on a business…

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How to Apply the Psychology of Persuasion To YOUR Business

by Jacob McMillen

Robert Cialdini’s famous book Influence: The Psychology of Persuasion is a staple of any business-oriented must-read list. You’ve read the concepts before and you’ve probably even seen the full list of principles on numerous occasions. Reciprocity, Consistency, Social Proof, Liking, Authority, & Scarcity These principles tend to dictate the way…

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How to Set Up Your First Retargeting Campaign

by Sherice Jacob

retargeting

You already know the importance of retargeting and remarketing to consumers. But you’ve been putting it off. Perhaps you’re not sure it’s the right time to launch such a campaign. Or maybe you’re ready to get started, but you don’t know where to start. The good news is, no matter…

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Show Me My Heatmap

To capture data, @blueearth recommends website heatmaps #CrushinItMN

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@blueearth

What makes people leave your website?