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Infographic: How to Design Websites That Engage Customers

by Neil Patel

If you’re thinking about redesigning your website for engagement, this infographic cuts right to chase and highlights the three main areas you need to focus on: design, copy and calls-to-action. One important thing to consider is that a complete website redesign may throw your well-earned conversion rates out the window.…

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Drive Revenue by 33% with This Oft-Forgotten Email

by Kathryn Aragon

Transactional emails. Boring topic, right? Not on your life. Transactional emails are the updates you send your customers—the ones that welcome them to your site, send them their login credentials, confirm a purchase, or other information that verifies a transaction—and they’re ripe for optimization. In most cases, these emails are…

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The Complete Visual Guide to Lead Generation

by Kathryn Aragon

At first glance, conversion optimization is about driving sales. But one of the most common goals for CROs isn’t sales. It’s lead generation. And lead generation has its own unique challenges, particularly when you need to drive optins but aren’t sure who to target or how to motivate them to…

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How to Run a Successful A/B Test on Your Landing Page

by Fernando Florez

A/B testing offers online marketers a host of potential benefits. Things like lower bounce rates, higher open rates and clickthrough rates and, most importantly, more sales. As beneficial as it is, it’s surprising that most marketers have never tried A/B testing. It’s generally seen as too difficult and time consuming, so it’s…

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Dagmar Gatell

@DagmarGatell