8 Little Known Ways to Avoid The Email Spam Filter

by Sofia Woods

You can’t afford to spend time, money and energy creating email campaigns only to have them land in the spam filter. The list of criteria for what constitutes spam is growing and more savvy software is being developed to protect people from unsolicited emails. Make no mistake, spamming is wrong,…

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5 Killer Examples of Retention Email Marketing

by Chris Hexton

Everyone sends newsletters these days and for good reason: they work. But what emails are you sending to specifically ensure your customers come back and buy again? None? Well, you’re not alone! Customer retention is a complex beast and understanding ways you can use email to increase your customer retention will lead to…

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8 Email Marketing Metrics That Matter

by Kristi Hines

When it comes to email marketing, there are key numbers you should be watching. These numbers can prevent you from paying more than you should have to for your email service, sending emails that might get sent to the spam filter, and, in general, angering your subscribers. Screenshots in this…

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