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How To Sell With Six Words Or Less

by Russ Henneberry

It’s the most concentrated form of marketing — the tagline. When done right, a tagline can pack an explosive marketing punch in just a few words. But the lessons learned here extend far beyond taglines.  The psychology behind these brilliantly crafted bits of marketing can be applied to every level…

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A Content Marketers Guide To Creating Curiosity

by Russ Henneberry

If you want more attention for your content, learn to excite curiosity. Curiosity is one of the critical levers successful content marketers use to sell products, services and ideas in this increasingly noisy world. Let’s take a look at the research. What creates curiosity? According to research by Carnegie Mellon’s…

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Show Me My Heatmap

Having trouble seeing your website performance? @CrazyEgg can solve that. It's amazing what you can learn from a heatmap #tech

Sean Higgins

@higg1921